375 lines
10 KiB
Markdown
375 lines
10 KiB
Markdown
# Market Research Report Template
|
|
|
|
## Project Information
|
|
- **Project Name**: {{project_name}}
|
|
- **Research Date**: {{research_date}}
|
|
- **Researcher**: {{researcher_name}}
|
|
- **Research Scope**: {{research_scope}}
|
|
|
|
---
|
|
|
|
## Executive summary
|
|
*Complete this section last after all research is finished*
|
|
|
|
**Market opportunity**: {{market_opportunity_summary}}
|
|
|
|
**Key findings**:
|
|
- {{key_finding_1}}
|
|
- {{key_finding_2}}
|
|
- {{key_finding_3}}
|
|
|
|
**Strategic recommendations**:
|
|
1. {{recommendation_1}}
|
|
2. {{recommendation_2}}
|
|
3. {{recommendation_3}}
|
|
|
|
**Go/No-go decision**: {{decision_recommendation}}
|
|
|
|
---
|
|
|
|
## Research objectives & methodology
|
|
|
|
### Research objectives
|
|
**Primary objectives**:
|
|
- {{primary_objective_1}}
|
|
- {{primary_objective_2}}
|
|
- {{primary_objective_3}}
|
|
|
|
**Key questions to answer**:
|
|
- {{research_question_1}}
|
|
- {{research_question_2}}
|
|
- {{research_question_3}}
|
|
|
|
**Success criteria**: {{success_criteria}}
|
|
|
|
### Research methodology
|
|
**Data sources**:
|
|
- Primary research: {{primary_sources}}
|
|
- Secondary research: {{secondary_sources}}
|
|
- Industry reports: {{industry_reports}}
|
|
|
|
**Analysis frameworks**:
|
|
- Market sizing: {{sizing_methodology}}
|
|
- Competitive analysis: {{competitive_framework}}
|
|
- Customer research: {{customer_methodology}}
|
|
|
|
**Research limitations**: {{research_limitations}}
|
|
|
|
---
|
|
|
|
## Market definition & segmentation
|
|
|
|
### Market definition
|
|
**Primary market**: {{primary_market}}
|
|
**Total addressable market (TAM)**: {{tam_definition}}
|
|
**Serviceable addressable market (SAM)**: {{sam_definition}}
|
|
**Serviceable obtainable market (SOM)**: {{som_definition}}
|
|
|
|
### Market segmentation
|
|
**Segmentation criteria**: {{segmentation_criteria}}
|
|
|
|
**Segment 1: {{segment_1_name}}**
|
|
- Size: {{segment_1_size}}
|
|
- Growth rate: {{segment_1_growth}}
|
|
- Characteristics: {{segment_1_characteristics}}
|
|
- Needs: {{segment_1_needs}}
|
|
|
|
**Segment 2: {{segment_2_name}}**
|
|
- Size: {{segment_2_size}}
|
|
- Growth rate: {{segment_2_growth}}
|
|
- Characteristics: {{segment_2_characteristics}}
|
|
- Needs: {{segment_2_needs}}
|
|
|
|
**Segment 3: {{segment_3_name}}**
|
|
- Size: {{segment_3_size}}
|
|
- Growth rate: {{segment_3_growth}}
|
|
- Characteristics: {{segment_3_characteristics}}
|
|
- Needs: {{segment_3_needs}}
|
|
|
|
---
|
|
|
|
## Market size & growth analysis
|
|
|
|
### Market sizing
|
|
**Total addressable market (TAM)**: {{tam_size}}
|
|
**Calculation method**: {{tam_calculation}}
|
|
**Data sources**: {{tam_sources}}
|
|
|
|
**Serviceable addressable market (SAM)**: {{sam_size}}
|
|
**Calculation method**: {{sam_calculation}}
|
|
**Geographic scope**: {{sam_geography}}
|
|
|
|
**Serviceable obtainable market (SOM)**: {{som_size}}
|
|
**Calculation method**: {{som_calculation}}
|
|
**Time horizon**: {{som_timeframe}}
|
|
|
|
### Growth projections
|
|
**Historical growth (5 years)**: {{historical_growth}}
|
|
**Projected growth (5 years)**: {{projected_growth}}
|
|
|
|
**Growth drivers**:
|
|
1. {{growth_driver_1}}
|
|
2. {{growth_driver_2}}
|
|
3. {{growth_driver_3}}
|
|
|
|
**Growth constraints**:
|
|
1. {{growth_constraint_1}}
|
|
2. {{growth_constraint_2}}
|
|
3. {{growth_constraint_3}}
|
|
|
|
---
|
|
|
|
## Industry analysis
|
|
|
|
### Industry structure
|
|
**Industry maturity**: {{industry_maturity}}
|
|
**Concentration level**: {{concentration_level}}
|
|
**Value chain**: {{value_chain_description}}
|
|
|
|
### Porter's Five Forces Analysis
|
|
|
|
**1. Competitive rivalry**: {{rivalry_level}}
|
|
- Number of competitors: {{competitor_count}}
|
|
- Market share distribution: {{share_distribution}}
|
|
- Competition intensity: {{competition_intensity}}
|
|
|
|
**2. Supplier power**: {{supplier_power}}
|
|
- Supplier concentration: {{supplier_concentration}}
|
|
- Switching costs: {{supplier_switching_costs}}
|
|
- Forward integration threat: {{supplier_integration}}
|
|
|
|
**3. Buyer power**: {{buyer_power}}
|
|
- Buyer concentration: {{buyer_concentration}}
|
|
- Price sensitivity: {{price_sensitivity}}
|
|
- Backward integration threat: {{buyer_integration}}
|
|
|
|
**4. Threat of substitutes**: {{substitute_threat}}
|
|
- Substitute availability: {{substitute_availability}}
|
|
- Switching costs to substitutes: {{substitute_switching}}
|
|
- Performance comparison: {{substitute_performance}}
|
|
|
|
**5. Barriers to entry**: {{entry_barriers}}
|
|
- Capital requirements: {{capital_barriers}}
|
|
- Economies of scale: {{scale_barriers}}
|
|
- Brand loyalty: {{brand_barriers}}
|
|
- Regulatory barriers: {{regulatory_barriers}}
|
|
|
|
---
|
|
|
|
## Target customer analysis
|
|
|
|
### Customer personas
|
|
|
|
**Persona 1: {{persona_1_name}}**
|
|
- Demographics: {{persona_1_demographics}}
|
|
- Psychographics: {{persona_1_psychographics}}
|
|
- Pain points: {{persona_1_pain_points}}
|
|
- Buying behavior: {{persona_1_buying_behavior}}
|
|
- Decision criteria: {{persona_1_criteria}}
|
|
|
|
**Persona 2: {{persona_2_name}}**
|
|
- Demographics: {{persona_2_demographics}}
|
|
- Psychographics: {{persona_2_psychographics}}
|
|
- Pain points: {{persona_2_pain_points}}
|
|
- Buying behavior: {{persona_2_buying_behavior}}
|
|
- Decision criteria: {{persona_2_criteria}}
|
|
|
|
### Customer journey mapping
|
|
|
|
**Awareness stage**:
|
|
- Channels: {{awareness_channels}}
|
|
- Content needs: {{awareness_content}}
|
|
- Touchpoints: {{awareness_touchpoints}}
|
|
|
|
**Consideration stage**:
|
|
- Evaluation criteria: {{consideration_criteria}}
|
|
- Information sources: {{consideration_sources}}
|
|
- Decision timeline: {{consideration_timeline}}
|
|
|
|
**Decision stage**:
|
|
- Purchase factors: {{decision_factors}}
|
|
- Decision makers: {{decision_makers}}
|
|
- Purchase process: {{purchase_process}}
|
|
|
|
**Post-purchase**:
|
|
- Onboarding needs: {{onboarding_needs}}
|
|
- Success metrics: {{success_metrics}}
|
|
- Retention factors: {{retention_factors}}
|
|
|
|
---
|
|
|
|
## Market trends & drivers
|
|
|
|
### Key market trends
|
|
**1. {{trend_1_name}}**
|
|
- Description: {{trend_1_description}}
|
|
- Impact on market: {{trend_1_impact}}
|
|
- Timeline: {{trend_1_timeline}}
|
|
- Implications for us: {{trend_1_implications}}
|
|
|
|
**2. {{trend_2_name}}**
|
|
- Description: {{trend_2_description}}
|
|
- Impact on market: {{trend_2_impact}}
|
|
- Timeline: {{trend_2_timeline}}
|
|
- Implications for us: {{trend_2_implications}}
|
|
|
|
**3. {{trend_3_name}}**
|
|
- Description: {{trend_3_description}}
|
|
- Impact on market: {{trend_3_impact}}
|
|
- Timeline: {{trend_3_timeline}}
|
|
- Implications for us: {{trend_3_implications}}
|
|
|
|
### Technology disruptions
|
|
**Emerging technologies**: {{emerging_technologies}}
|
|
**Disruption potential**: {{disruption_potential}}
|
|
**Adoption timeline**: {{adoption_timeline}}
|
|
**Impact on business models**: {{business_model_impact}}
|
|
|
|
---
|
|
|
|
## Regulatory & environmental factors
|
|
|
|
### Regulatory landscape
|
|
**Current regulations**: {{current_regulations}}
|
|
**Pending changes**: {{pending_regulations}}
|
|
**Compliance requirements**: {{compliance_requirements}}
|
|
**Regulatory risks**: {{regulatory_risks}}
|
|
|
|
### Environmental factors
|
|
**Economic factors**: {{economic_factors}}
|
|
**Social factors**: {{social_factors}}
|
|
**Political factors**: {{political_factors}}
|
|
**Environmental factors**: {{environmental_factors}}
|
|
|
|
---
|
|
|
|
## Market entry strategy recommendations
|
|
|
|
### Entry barriers assessment
|
|
**Barrier 1: {{barrier_1_name}}**
|
|
- Impact: {{barrier_1_impact}}
|
|
- Mitigation strategy: {{barrier_1_mitigation}}
|
|
|
|
**Barrier 2: {{barrier_2_name}}**
|
|
- Impact: {{barrier_2_impact}}
|
|
- Mitigation strategy: {{barrier_2_mitigation}}
|
|
|
|
### Recommended entry approach
|
|
**Entry strategy**: {{entry_strategy}}
|
|
- Rationale: {{strategy_rationale}}
|
|
- Timeline: {{strategy_timeline}}
|
|
- Resource requirements: {{strategy_resources}}
|
|
|
|
**Go-to-market approach**:
|
|
1. {{gtm_approach_1}}
|
|
2. {{gtm_approach_2}}
|
|
3. {{gtm_approach_3}}
|
|
|
|
---
|
|
|
|
## Financial projections
|
|
|
|
### Revenue projections (5 years)
|
|
| Year | Market Size | Market Share | Revenue | Growth Rate |
|
|
|------|-------------|--------------|---------|-------------|
|
|
| Year 1 | {{y1_market_size}} | {{y1_share}} | {{y1_revenue}} | - |
|
|
| Year 2 | {{y2_market_size}} | {{y2_share}} | {{y2_revenue}} | {{y2_growth}} |
|
|
| Year 3 | {{y3_market_size}} | {{y3_share}} | {{y3_revenue}} | {{y3_growth}} |
|
|
| Year 4 | {{y4_market_size}} | {{y4_share}} | {{y4_revenue}} | {{y4_growth}} |
|
|
| Year 5 | {{y5_market_size}} | {{y5_share}} | {{y5_revenue}} | {{y5_growth}} |
|
|
|
|
### Investment requirements
|
|
**Initial investment**: {{initial_investment}}
|
|
**Ongoing costs**: {{ongoing_costs}}
|
|
**Break-even timeline**: {{breakeven_timeline}}
|
|
**ROI projections**: {{roi_projections}}
|
|
|
|
---
|
|
|
|
## Risk analysis
|
|
|
|
### Market risks
|
|
**1. {{risk_1_name}}** ({{risk_1_probability}} probability, {{risk_1_impact}} impact)
|
|
- Description: {{risk_1_description}}
|
|
- Mitigation: {{risk_1_mitigation}}
|
|
|
|
**2. {{risk_2_name}}** ({{risk_2_probability}} probability, {{risk_2_impact}} impact)
|
|
- Description: {{risk_2_description}}
|
|
- Mitigation: {{risk_2_mitigation}}
|
|
|
|
**3. {{risk_3_name}}** ({{risk_3_probability}} probability, {{risk_3_impact}} impact)
|
|
- Description: {{risk_3_description}}
|
|
- Mitigation: {{risk_3_mitigation}}
|
|
|
|
### Scenario planning
|
|
**Best case scenario**: {{best_case_scenario}}
|
|
**Most likely scenario**: {{likely_scenario}}
|
|
**Worst case scenario**: {{worst_case_scenario}}
|
|
|
|
---
|
|
|
|
## Strategic recommendations
|
|
|
|
### Immediate actions (Next 90 days)
|
|
1. **{{immediate_action_1}}**
|
|
- Objective: {{immediate_objective_1}}
|
|
- Resources needed: {{immediate_resources_1}}
|
|
- Success metrics: {{immediate_metrics_1}}
|
|
|
|
2. **{{immediate_action_2}}**
|
|
- Objective: {{immediate_objective_2}}
|
|
- Resources needed: {{immediate_resources_2}}
|
|
- Success metrics: {{immediate_metrics_2}}
|
|
|
|
### Short-term strategy (6-12 months)
|
|
1. **{{short_strategy_1}}**
|
|
- Goal: {{short_goal_1}}
|
|
- Approach: {{short_approach_1}}
|
|
- Milestones: {{short_milestones_1}}
|
|
|
|
2. **{{short_strategy_2}}**
|
|
- Goal: {{short_goal_2}}
|
|
- Approach: {{short_approach_2}}
|
|
- Milestones: {{short_milestones_2}}
|
|
|
|
### Long-term vision (2-5 years)
|
|
**Market position goal**: {{market_position_goal}}
|
|
**Success metrics**: {{success_metrics}}
|
|
**Strategic investments**: {{strategic_investments}}
|
|
|
|
---
|
|
|
|
## Implementation roadmap
|
|
|
|
### Phase 1: Market validation (Months 1-3)
|
|
- {{phase_1_activity_1}}
|
|
- {{phase_1_activity_2}}
|
|
- {{phase_1_activity_3}}
|
|
|
|
### Phase 2: Market entry (Months 4-12)
|
|
- {{phase_2_activity_1}}
|
|
- {{phase_2_activity_2}}
|
|
- {{phase_2_activity_3}}
|
|
|
|
### Phase 3: Scale and growth (Year 2+)
|
|
- {{phase_3_activity_1}}
|
|
- {{phase_3_activity_2}}
|
|
- {{phase_3_activity_3}}
|
|
|
|
---
|
|
|
|
## Appendices
|
|
|
|
### Data sources
|
|
- {{data_source_1}}
|
|
- {{data_source_2}}
|
|
- {{data_source_3}}
|
|
|
|
### Research methodology details
|
|
{{methodology_details}}
|
|
|
|
### Additional market data
|
|
{{additional_data}}
|
|
|
|
### Interview summaries
|
|
{{interview_summaries}} |