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Market Research Report Template

Project Information

  • Project Name: {{project_name}}
  • Research Date: {{research_date}}
  • Researcher: {{researcher_name}}
  • Research Scope: {{research_scope}}

Executive summary

Complete this section last after all research is finished

Market opportunity: {{market_opportunity_summary}}

Key findings:

  • {{key_finding_1}}
  • {{key_finding_2}}
  • {{key_finding_3}}

Strategic recommendations:

  1. {{recommendation_1}}
  2. {{recommendation_2}}
  3. {{recommendation_3}}

Go/No-go decision: {{decision_recommendation}}

Research objectives & methodology

Research objectives

Primary objectives:

  • {{primary_objective_1}}
  • {{primary_objective_2}}
  • {{primary_objective_3}}

Key questions to answer:

  • {{research_question_1}}
  • {{research_question_2}}
  • {{research_question_3}}

Success criteria: {{success_criteria}}

Research methodology

Data sources:

  • Primary research: {{primary_sources}}
  • Secondary research: {{secondary_sources}}
  • Industry reports: {{industry_reports}}

Analysis frameworks:

  • Market sizing: {{sizing_methodology}}
  • Competitive analysis: {{competitive_framework}}
  • Customer research: {{customer_methodology}}

Research limitations: {{research_limitations}}

Market definition & segmentation

Market definition

Primary market: {{primary_market}} Total addressable market (TAM): {{tam_definition}} Serviceable addressable market (SAM): {{sam_definition}} Serviceable obtainable market (SOM): {{som_definition}}

Market segmentation

Segmentation criteria: {{segmentation_criteria}}

Segment 1: {{segment_1_name}}

  • Size: {{segment_1_size}}
  • Growth rate: {{segment_1_growth}}
  • Characteristics: {{segment_1_characteristics}}
  • Needs: {{segment_1_needs}}

Segment 2: {{segment_2_name}}

  • Size: {{segment_2_size}}
  • Growth rate: {{segment_2_growth}}
  • Characteristics: {{segment_2_characteristics}}
  • Needs: {{segment_2_needs}}

Segment 3: {{segment_3_name}}

  • Size: {{segment_3_size}}
  • Growth rate: {{segment_3_growth}}
  • Characteristics: {{segment_3_characteristics}}
  • Needs: {{segment_3_needs}}

Market size & growth analysis

Market sizing

Total addressable market (TAM): {{tam_size}} Calculation method: {{tam_calculation}} Data sources: {{tam_sources}}

Serviceable addressable market (SAM): {{sam_size}} Calculation method: {{sam_calculation}} Geographic scope: {{sam_geography}}

Serviceable obtainable market (SOM): {{som_size}} Calculation method: {{som_calculation}} Time horizon: {{som_timeframe}}

Growth projections

Historical growth (5 years): {{historical_growth}} Projected growth (5 years): {{projected_growth}}

Growth drivers:

  1. {{growth_driver_1}}
  2. {{growth_driver_2}}
  3. {{growth_driver_3}}

Growth constraints:

  1. {{growth_constraint_1}}
  2. {{growth_constraint_2}}
  3. {{growth_constraint_3}}

Industry analysis

Industry structure

Industry maturity: {{industry_maturity}} Concentration level: {{concentration_level}} Value chain: {{value_chain_description}}

Porter's Five Forces Analysis

1. Competitive rivalry: {{rivalry_level}}

  • Number of competitors: {{competitor_count}}
  • Market share distribution: {{share_distribution}}
  • Competition intensity: {{competition_intensity}}

2. Supplier power: {{supplier_power}}

  • Supplier concentration: {{supplier_concentration}}
  • Switching costs: {{supplier_switching_costs}}
  • Forward integration threat: {{supplier_integration}}

3. Buyer power: {{buyer_power}}

  • Buyer concentration: {{buyer_concentration}}
  • Price sensitivity: {{price_sensitivity}}
  • Backward integration threat: {{buyer_integration}}

4. Threat of substitutes: {{substitute_threat}}

  • Substitute availability: {{substitute_availability}}
  • Switching costs to substitutes: {{substitute_switching}}
  • Performance comparison: {{substitute_performance}}

5. Barriers to entry: {{entry_barriers}}

  • Capital requirements: {{capital_barriers}}
  • Economies of scale: {{scale_barriers}}
  • Brand loyalty: {{brand_barriers}}
  • Regulatory barriers: {{regulatory_barriers}}

Target customer analysis

Customer personas

Persona 1: {{persona_1_name}}

  • Demographics: {{persona_1_demographics}}
  • Psychographics: {{persona_1_psychographics}}
  • Pain points: {{persona_1_pain_points}}
  • Buying behavior: {{persona_1_buying_behavior}}
  • Decision criteria: {{persona_1_criteria}}

Persona 2: {{persona_2_name}}

  • Demographics: {{persona_2_demographics}}
  • Psychographics: {{persona_2_psychographics}}
  • Pain points: {{persona_2_pain_points}}
  • Buying behavior: {{persona_2_buying_behavior}}
  • Decision criteria: {{persona_2_criteria}}

Customer journey mapping

Awareness stage:

  • Channels: {{awareness_channels}}
  • Content needs: {{awareness_content}}
  • Touchpoints: {{awareness_touchpoints}}

Consideration stage:

  • Evaluation criteria: {{consideration_criteria}}
  • Information sources: {{consideration_sources}}
  • Decision timeline: {{consideration_timeline}}

Decision stage:

  • Purchase factors: {{decision_factors}}
  • Decision makers: {{decision_makers}}
  • Purchase process: {{purchase_process}}

Post-purchase:

  • Onboarding needs: {{onboarding_needs}}
  • Success metrics: {{success_metrics}}
  • Retention factors: {{retention_factors}}

Market trends & drivers

Key market trends

1. {{trend_1_name}}

  • Description: {{trend_1_description}}
  • Impact on market: {{trend_1_impact}}
  • Timeline: {{trend_1_timeline}}
  • Implications for us: {{trend_1_implications}}

2. {{trend_2_name}}

  • Description: {{trend_2_description}}
  • Impact on market: {{trend_2_impact}}
  • Timeline: {{trend_2_timeline}}
  • Implications for us: {{trend_2_implications}}

3. {{trend_3_name}}

  • Description: {{trend_3_description}}
  • Impact on market: {{trend_3_impact}}
  • Timeline: {{trend_3_timeline}}
  • Implications for us: {{trend_3_implications}}

Technology disruptions

Emerging technologies: {{emerging_technologies}} Disruption potential: {{disruption_potential}} Adoption timeline: {{adoption_timeline}} Impact on business models: {{business_model_impact}}

Regulatory & environmental factors

Regulatory landscape

Current regulations: {{current_regulations}} Pending changes: {{pending_regulations}} Compliance requirements: {{compliance_requirements}} Regulatory risks: {{regulatory_risks}}

Environmental factors

Economic factors: {{economic_factors}} Social factors: {{social_factors}} Political factors: {{political_factors}} Environmental factors: {{environmental_factors}}

Market entry strategy recommendations

Entry barriers assessment

Barrier 1: {{barrier_1_name}}

  • Impact: {{barrier_1_impact}}
  • Mitigation strategy: {{barrier_1_mitigation}}

Barrier 2: {{barrier_2_name}}

  • Impact: {{barrier_2_impact}}
  • Mitigation strategy: {{barrier_2_mitigation}}

Recommended entry approach

Entry strategy: {{entry_strategy}}

  • Rationale: {{strategy_rationale}}
  • Timeline: {{strategy_timeline}}
  • Resource requirements: {{strategy_resources}}

Go-to-market approach:

  1. {{gtm_approach_1}}
  2. {{gtm_approach_2}}
  3. {{gtm_approach_3}}

Financial projections

Revenue projections (5 years)

Year Market Size Market Share Revenue Growth Rate
Year 1 {{y1_market_size}} {{y1_share}} {{y1_revenue}} -
Year 2 {{y2_market_size}} {{y2_share}} {{y2_revenue}} {{y2_growth}}
Year 3 {{y3_market_size}} {{y3_share}} {{y3_revenue}} {{y3_growth}}
Year 4 {{y4_market_size}} {{y4_share}} {{y4_revenue}} {{y4_growth}}
Year 5 {{y5_market_size}} {{y5_share}} {{y5_revenue}} {{y5_growth}}

Investment requirements

Initial investment: {{initial_investment}} Ongoing costs: {{ongoing_costs}} Break-even timeline: {{breakeven_timeline}} ROI projections: {{roi_projections}}

Risk analysis

Market risks

1. {{risk_1_name}} ({{risk_1_probability}} probability, {{risk_1_impact}} impact)

  • Description: {{risk_1_description}}
  • Mitigation: {{risk_1_mitigation}}

2. {{risk_2_name}} ({{risk_2_probability}} probability, {{risk_2_impact}} impact)

  • Description: {{risk_2_description}}
  • Mitigation: {{risk_2_mitigation}}

3. {{risk_3_name}} ({{risk_3_probability}} probability, {{risk_3_impact}} impact)

  • Description: {{risk_3_description}}
  • Mitigation: {{risk_3_mitigation}}

Scenario planning

Best case scenario: {{best_case_scenario}} Most likely scenario: {{likely_scenario}} Worst case scenario: {{worst_case_scenario}}

Strategic recommendations

Immediate actions (Next 90 days)

  1. {{immediate_action_1}}

    • Objective: {{immediate_objective_1}}
    • Resources needed: {{immediate_resources_1}}
    • Success metrics: {{immediate_metrics_1}}

  2. {{immediate_action_2}}

    • Objective: {{immediate_objective_2}}
    • Resources needed: {{immediate_resources_2}}
    • Success metrics: {{immediate_metrics_2}}

Short-term strategy (6-12 months)

  1. {{short_strategy_1}}

    • Goal: {{short_goal_1}}
    • Approach: {{short_approach_1}}
    • Milestones: {{short_milestones_1}}

  2. {{short_strategy_2}}

    • Goal: {{short_goal_2}}
    • Approach: {{short_approach_2}}
    • Milestones: {{short_milestones_2}}

Long-term vision (2-5 years)

Market position goal: {{market_position_goal}} Success metrics: {{success_metrics}} Strategic investments: {{strategic_investments}}

Implementation roadmap

Phase 1: Market validation (Months 1-3)

  • {{phase_1_activity_1}}
  • {{phase_1_activity_2}}
  • {{phase_1_activity_3}}

Phase 2: Market entry (Months 4-12)

  • {{phase_2_activity_1}}
  • {{phase_2_activity_2}}
  • {{phase_2_activity_3}}

Phase 3: Scale and growth (Year 2+)

  • {{phase_3_activity_1}}
  • {{phase_3_activity_2}}
  • {{phase_3_activity_3}}

Appendices

Data sources

  • {{data_source_1}}
  • {{data_source_2}}
  • {{data_source_3}}

Research methodology details

{{methodology_details}}

Additional market data

{{additional_data}}

Interview summaries

{{interview_summaries}}