276 lines
7.5 KiB
Markdown
276 lines
7.5 KiB
Markdown
# Competitive Analysis Template
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## Project Information
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- **Project Name**: {{project_name}}
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- **Analysis Date**: {{analysis_date}}
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- **Analyst**: {{analyst_name}}
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- **Analysis Scope**: {{analysis_scope}}
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---
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## Executive summary
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*Complete this section last after all analysis is finished*
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**Key findings**:
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- {{primary_insight_1}}
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- {{primary_insight_2}}
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- {{primary_insight_3}}
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**Strategic recommendations**:
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1. {{recommendation_1}}
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2. {{recommendation_2}}
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3. {{recommendation_3}}
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**Competitive positioning**: {{positioning_summary}}
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---
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## Analysis scope & methodology
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### Research objectives
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- {{objective_1}}
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- {{objective_2}}
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- {{objective_3}}
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### Competitor categories analyzed
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**Direct competitors**: {{direct_competitors}}
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**Indirect competitors**: {{indirect_competitors}}
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**Potential competitors**: {{potential_competitors}}
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**Substitute solutions**: {{substitutes}}
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### Analysis framework
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- **Market positioning analysis**: Feature comparison, pricing analysis
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- **Business model evaluation**: Revenue streams, cost structure
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- **Strategic assessment**: Strengths, weaknesses, strategic direction
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- **Customer perception**: User reviews, market feedback
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---
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## Competitive landscape overview
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### Market structure
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**Market size**: {{market_size}}
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**Growth rate**: {{growth_rate}}
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**Market maturity**: {{maturity_level}}
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**Key market drivers**: {{market_drivers}}
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### Competitive dynamics
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**Competition intensity**: {{competition_level}}
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**Barriers to entry**: {{entry_barriers}}
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**Switching costs**: {{switching_costs}}
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**Market concentration**: {{concentration}}
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---
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## Direct competitor analysis
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### Competitor 1: {{competitor_1_name}}
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**Overview**: {{competitor_1_overview}}
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**Product/Service**:
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- Core features: {{c1_core_features}}
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- Differentiators: {{c1_differentiators}}
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- Limitations: {{c1_limitations}}
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**Business model**:
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- Revenue model: {{c1_revenue_model}}
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- Pricing strategy: {{c1_pricing}}
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- Target market: {{c1_target_market}}
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**Market position**:
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- Market share: {{c1_market_share}}
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- Geographic presence: {{c1_geography}}
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- Customer segments: {{c1_segments}}
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**Strengths**: {{c1_strengths}}
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**Weaknesses**: {{c1_weaknesses}}
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**Strategic direction**: {{c1_strategy}}
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### Competitor 2: {{competitor_2_name}}
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*[Follow same structure as Competitor 1]*
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### Competitor 3: {{competitor_3_name}}
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*[Follow same structure as Competitor 1]*
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---
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## Feature comparison matrix
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| Feature | Our Solution | {{competitor_1_name}} | {{competitor_2_name}} | {{competitor_3_name}} |
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|---------|--------------|------------------------|------------------------|------------------------|
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| {{feature_1}} | {{our_f1}} | {{c1_f1}} | {{c2_f1}} | {{c3_f1}} |
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| {{feature_2}} | {{our_f2}} | {{c1_f2}} | {{c2_f2}} | {{c3_f2}} |
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| {{feature_3}} | {{our_f3}} | {{c1_f3}} | {{c2_f3}} | {{c3_f3}} |
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| {{feature_4}} | {{our_f4}} | {{c1_f4}} | {{c2_f4}} | {{c3_f4}} |
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| {{feature_5}} | {{our_f5}} | {{c1_f5}} | {{c2_f5}} | {{c3_f5}} |
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**Legend**: ✅ Full support, ⚠️ Partial support, ❌ Not supported, 🔄 Planned
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---
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## Pricing analysis
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### Pricing models comparison
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| Company | Pricing Model | Entry Price | Premium Price | Value Proposition |
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|---------|---------------|-------------|---------------|-------------------|
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| Our Solution | {{our_pricing_model}} | {{our_entry_price}} | {{our_premium_price}} | {{our_value_prop}} |
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| {{competitor_1_name}} | {{c1_pricing_model}} | {{c1_entry_price}} | {{c1_premium_price}} | {{c1_value_prop}} |
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| {{competitor_2_name}} | {{c2_pricing_model}} | {{c2_entry_price}} | {{c2_premium_price}} | {{c2_value_prop}} |
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| {{competitor_3_name}} | {{c3_pricing_model}} | {{c3_entry_price}} | {{c3_premium_price}} | {{c3_value_prop}} |
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### Pricing insights
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**Market pricing trends**: {{pricing_trends}}
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**Price sensitivity**: {{price_sensitivity}}
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**Value perception**: {{value_perception}}
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**Pricing opportunities**: {{pricing_opportunities}}
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---
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## Market positioning analysis
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### Positioning map
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```
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High Performance
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| [Competitor A] [Our Solution]
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Low | High
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Cost |----------------------------------- Cost
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| [Competitor B]
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| [Competitor C]
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Low Performance
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```
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**Positioning insights**:
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- {{positioning_insight_1}}
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- {{positioning_insight_2}}
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- {{positioning_insight_3}}
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### Differentiation analysis
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**Our unique advantages**:
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1. {{advantage_1}}
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2. {{advantage_2}}
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3. {{advantage_3}}
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**Competitive gaps we can exploit**:
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1. {{gap_1}}
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2. {{gap_2}}
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3. {{gap_3}}
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---
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## Customer perception analysis
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### User reviews and feedback
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**Our solution sentiment**: {{our_sentiment}}
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**Key praise points**: {{our_praise}}
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**Key criticism areas**: {{our_criticism}}
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**Competitor sentiment analysis**:
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- {{competitor_1_name}}: {{c1_sentiment}} - {{c1_feedback_summary}}
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- {{competitor_2_name}}: {{c2_sentiment}} - {{c2_feedback_summary}}
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- {{competitor_3_name}}: {{c3_sentiment}} - {{c3_feedback_summary}}
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### Brand perception
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**Brand strength ranking**: {{brand_ranking}}
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**Trust and credibility**: {{trust_analysis}}
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**Innovation perception**: {{innovation_perception}}
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---
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## Competitive threats and opportunities
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### Immediate threats (Next 6 months)
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1. **{{threat_1_title}}**: {{threat_1_description}}
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- Impact: {{threat_1_impact}}
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- Likelihood: {{threat_1_likelihood}}
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- Mitigation: {{threat_1_mitigation}}
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2. **{{threat_2_title}}**: {{threat_2_description}}
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- Impact: {{threat_2_impact}}
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- Likelihood: {{threat_2_likelihood}}
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- Mitigation: {{threat_2_mitigation}}
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### Strategic opportunities (Next 12 months)
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1. **{{opportunity_1_title}}**: {{opportunity_1_description}}
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- Potential value: {{opportunity_1_value}}
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- Requirements: {{opportunity_1_requirements}}
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- Timeline: {{opportunity_1_timeline}}
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2. **{{opportunity_2_title}}**: {{opportunity_2_description}}
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- Potential value: {{opportunity_2_value}}
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- Requirements: {{opportunity_2_requirements}}
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- Timeline: {{opportunity_2_timeline}}
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---
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## Strategic recommendations
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### Short-term actions (Next 3 months)
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1. **{{short_action_1}}**
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- Rationale: {{short_rationale_1}}
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- Resources needed: {{short_resources_1}}
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- Success metrics: {{short_metrics_1}}
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2. **{{short_action_2}}**
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- Rationale: {{short_rationale_2}}
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- Resources needed: {{short_resources_2}}
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- Success metrics: {{short_metrics_2}}
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### Medium-term strategy (Next 12 months)
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1. **{{medium_action_1}}**
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- Strategic goal: {{medium_goal_1}}
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- Implementation approach: {{medium_approach_1}}
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- Expected outcomes: {{medium_outcomes_1}}
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2. **{{medium_action_2}}**
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- Strategic goal: {{medium_goal_2}}
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- Implementation approach: {{medium_approach_2}}
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- Expected outcomes: {{medium_outcomes_2}}
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### Long-term positioning (12+ months)
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**Vision**: {{long_term_vision}}
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**Strategic pillars**: {{strategic_pillars}}
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**Investment priorities**: {{investment_priorities}}
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---
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## Monitoring and intelligence plan
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### Key metrics to track
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- Market share changes
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- Competitor feature releases
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- Pricing strategy changes
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- Customer sentiment shifts
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- New competitor entries
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### Intelligence sources
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- {{intelligence_source_1}}
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- {{intelligence_source_2}}
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- {{intelligence_source_3}}
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### Review schedule
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- **Monthly**: Pricing and feature monitoring
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- **Quarterly**: Strategic position review
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- **Annually**: Comprehensive competitive analysis update
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---
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## Appendices
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### Data sources
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- {{data_source_1}}
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- {{data_source_2}}
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- {{data_source_3}}
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### Analysis limitations
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- {{limitation_1}}
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- {{limitation_2}}
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- {{limitation_3}}
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### Future research needs
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- {{research_need_1}}
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- {{research_need_2}}
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- {{research_need_3}} |