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Competitive Analysis Template

Project Information

  • Project Name: {{project_name}}
  • Analysis Date: {{analysis_date}}
  • Analyst: {{analyst_name}}
  • Analysis Scope: {{analysis_scope}}

Executive summary

Complete this section last after all analysis is finished

Key findings:

  • {{primary_insight_1}}
  • {{primary_insight_2}}
  • {{primary_insight_3}}

Strategic recommendations:

  1. {{recommendation_1}}
  2. {{recommendation_2}}
  3. {{recommendation_3}}

Competitive positioning: {{positioning_summary}}

Analysis scope & methodology

Research objectives

  • {{objective_1}}
  • {{objective_2}}
  • {{objective_3}}

Competitor categories analyzed

Direct competitors: {{direct_competitors}} Indirect competitors: {{indirect_competitors}}
Potential competitors: {{potential_competitors}} Substitute solutions: {{substitutes}}

Analysis framework

  • Market positioning analysis: Feature comparison, pricing analysis
  • Business model evaluation: Revenue streams, cost structure
  • Strategic assessment: Strengths, weaknesses, strategic direction
  • Customer perception: User reviews, market feedback

Competitive landscape overview

Market structure

Market size: {{market_size}} Growth rate: {{growth_rate}} Market maturity: {{maturity_level}} Key market drivers: {{market_drivers}}

Competitive dynamics

Competition intensity: {{competition_level}} Barriers to entry: {{entry_barriers}} Switching costs: {{switching_costs}} Market concentration: {{concentration}}

Direct competitor analysis

Competitor 1: {{competitor_1_name}}

Overview: {{competitor_1_overview}}

Product/Service:

  • Core features: {{c1_core_features}}
  • Differentiators: {{c1_differentiators}}
  • Limitations: {{c1_limitations}}

Business model:

  • Revenue model: {{c1_revenue_model}}
  • Pricing strategy: {{c1_pricing}}
  • Target market: {{c1_target_market}}

Market position:

  • Market share: {{c1_market_share}}
  • Geographic presence: {{c1_geography}}
  • Customer segments: {{c1_segments}}

Strengths: {{c1_strengths}} Weaknesses: {{c1_weaknesses}} Strategic direction: {{c1_strategy}}

Competitor 2: {{competitor_2_name}}

[Follow same structure as Competitor 1]

Competitor 3: {{competitor_3_name}}

[Follow same structure as Competitor 1]

Feature comparison matrix

Feature Our Solution {{competitor_1_name}} {{competitor_2_name}} {{competitor_3_name}}
{{feature_1}} {{our_f1}} {{c1_f1}} {{c2_f1}} {{c3_f1}}
{{feature_2}} {{our_f2}} {{c1_f2}} {{c2_f2}} {{c3_f2}}
{{feature_3}} {{our_f3}} {{c1_f3}} {{c2_f3}} {{c3_f3}}
{{feature_4}} {{our_f4}} {{c1_f4}} {{c2_f4}} {{c3_f4}}
{{feature_5}} {{our_f5}} {{c1_f5}} {{c2_f5}} {{c3_f5}}

Legend: ✅ Full support, ⚠️ Partial support, ❌ Not supported, 🔄 Planned

Pricing analysis

Pricing models comparison

Company Pricing Model Entry Price Premium Price Value Proposition
Our Solution {{our_pricing_model}} {{our_entry_price}} {{our_premium_price}} {{our_value_prop}}
{{competitor_1_name}} {{c1_pricing_model}} {{c1_entry_price}} {{c1_premium_price}} {{c1_value_prop}}
{{competitor_2_name}} {{c2_pricing_model}} {{c2_entry_price}} {{c2_premium_price}} {{c2_value_prop}}
{{competitor_3_name}} {{c3_pricing_model}} {{c3_entry_price}} {{c3_premium_price}} {{c3_value_prop}}

Pricing insights

Market pricing trends: {{pricing_trends}} Price sensitivity: {{price_sensitivity}} Value perception: {{value_perception}} Pricing opportunities: {{pricing_opportunities}}

Market positioning analysis

Positioning map

High Performance
      |
      |  [Competitor A]     [Our Solution]
      |
Low   |                                    High
Cost  |----------------------------------- Cost
      |         [Competitor B]
      |
      |  [Competitor C]
      |
Low Performance

Positioning insights:

  • {{positioning_insight_1}}
  • {{positioning_insight_2}}
  • {{positioning_insight_3}}

Differentiation analysis

Our unique advantages:

  1. {{advantage_1}}
  2. {{advantage_2}}
  3. {{advantage_3}}

Competitive gaps we can exploit:

  1. {{gap_1}}
  2. {{gap_2}}
  3. {{gap_3}}

Customer perception analysis

User reviews and feedback

Our solution sentiment: {{our_sentiment}} Key praise points: {{our_praise}} Key criticism areas: {{our_criticism}}

Competitor sentiment analysis:

  • {{competitor_1_name}}: {{c1_sentiment}} - {{c1_feedback_summary}}
  • {{competitor_2_name}}: {{c2_sentiment}} - {{c2_feedback_summary}}
  • {{competitor_3_name}}: {{c3_sentiment}} - {{c3_feedback_summary}}

Brand perception

Brand strength ranking: {{brand_ranking}} Trust and credibility: {{trust_analysis}} Innovation perception: {{innovation_perception}}

Competitive threats and opportunities

Immediate threats (Next 6 months)

  1. {{threat_1_title}}: {{threat_1_description}}

    • Impact: {{threat_1_impact}}
    • Likelihood: {{threat_1_likelihood}}
    • Mitigation: {{threat_1_mitigation}}

  2. {{threat_2_title}}: {{threat_2_description}}

    • Impact: {{threat_2_impact}}
    • Likelihood: {{threat_2_likelihood}}
    • Mitigation: {{threat_2_mitigation}}

Strategic opportunities (Next 12 months)

  1. {{opportunity_1_title}}: {{opportunity_1_description}}

    • Potential value: {{opportunity_1_value}}
    • Requirements: {{opportunity_1_requirements}}
    • Timeline: {{opportunity_1_timeline}}

  2. {{opportunity_2_title}}: {{opportunity_2_description}}

    • Potential value: {{opportunity_2_value}}
    • Requirements: {{opportunity_2_requirements}}
    • Timeline: {{opportunity_2_timeline}}

Strategic recommendations

Short-term actions (Next 3 months)

  1. {{short_action_1}}

    • Rationale: {{short_rationale_1}}
    • Resources needed: {{short_resources_1}}
    • Success metrics: {{short_metrics_1}}

  2. {{short_action_2}}

    • Rationale: {{short_rationale_2}}
    • Resources needed: {{short_resources_2}}
    • Success metrics: {{short_metrics_2}}

Medium-term strategy (Next 12 months)

  1. {{medium_action_1}}

    • Strategic goal: {{medium_goal_1}}
    • Implementation approach: {{medium_approach_1}}
    • Expected outcomes: {{medium_outcomes_1}}

  2. {{medium_action_2}}

    • Strategic goal: {{medium_goal_2}}
    • Implementation approach: {{medium_approach_2}}
    • Expected outcomes: {{medium_outcomes_2}}

Long-term positioning (12+ months)

Vision: {{long_term_vision}} Strategic pillars: {{strategic_pillars}} Investment priorities: {{investment_priorities}}

Monitoring and intelligence plan

Key metrics to track

  • Market share changes
  • Competitor feature releases
  • Pricing strategy changes
  • Customer sentiment shifts
  • New competitor entries

Intelligence sources

  • {{intelligence_source_1}}
  • {{intelligence_source_2}}
  • {{intelligence_source_3}}

Review schedule

  • Monthly: Pricing and feature monitoring
  • Quarterly: Strategic position review
  • Annually: Comprehensive competitive analysis update

Appendices

Data sources

  • {{data_source_1}}
  • {{data_source_2}}
  • {{data_source_3}}

Analysis limitations

  • {{limitation_1}}
  • {{limitation_2}}
  • {{limitation_3}}

Future research needs

  • {{research_need_1}}
  • {{research_need_2}}
  • {{research_need_3}}