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Scenario Initialization: From Trigger Map to First Sketch

Find the natural starting point and shortest path to mutual success

The Situation

You've created your Trigger Map. You know:

WHO your target groups are
WHAT triggers their needs
WHY your business exists

Now: What should you start sketching?

Agent's Job: Help You Find the Journey

Agent connects Trigger Map to the first scenario:

1. What Feature Delivers the Most Value?

Agent: "Looking at your Trigger Map and prioritized feature list,
        what's the core feature that delivers value to your
        primary target group?

        This is what we should sketch first."

Designer: "The family dog walk calendar - it solves the accountability
           problem that causes conflict."

2. Where Does the User First Encounter This?

Agent: "Where does your primary target group first come into
        contact with this solution?"

Designer: "Google search - they're frustrated with family conflict
           over dog care."

3. What's Their Mental State at This Moment?

Agent: "When they find Dog Week on Google, how are they feeling?

        Think about:
        - What just happened? (trigger moment)
        - What are they hoping for?
        - What are they worried about?"

Designer: "Just had another fight about who walks the dog.
           Tired of nagging. Want a system that works without intervention.
           Worried about adding more complexity to family life."

4. What's the End Goal (Mutual Success)?

Agent: "What does success look like for both sides?

        For the business: [subscription purchased]
        For the parent: [what state/feeling/outcome]?"

Designer: "Business: Active subscription
           Parent: Family harmony restored, dog gets walked consistently,
                   no more nagging needed"

5. What's the Shortest Path?

Agent: "Let's map the shortest possible journey from
        'frustrated parent on Google' to 'active subscription + harmony':

        Natural starting point: Google search result

        What's the absolute minimum path to mutual success?"

Designer: "Google → Landing page → See how it works →
           Sign up → Set up family → Start using calendar →
           First walk completed → Everyone happy"

Agent captures:

SCENARIO: Parent Onboarding to First Success

START: Google search (frustrated, tired of nagging)
END: First walk completed (harmony, system working)

CRITICAL PATH:
1. Landing page (understand solution)
2. Sign up (commit to trying)
3. Family setup (get everyone involved)
4. Calendar (plan first week)
5. First walk (proof it works)

BUSINESS GOAL: Active subscription
USER GOAL: Family harmony without nagging

Now let's start sketching this journey.

What This Gives You

Clear foundation for sketching:

✅ Natural starting point (where user actually is)
✅ Mental state (how they're feeling)
✅ End goal (mutual success defined)
✅ Shortest path (no unnecessary steps)
✅ WHY behind each step (trigger map connection)

Now you can sketch with purpose:

Each page serves the journey
Each feature addresses mental state
Each step moves toward mutual success
Nothing extra, nothing missing

Examples

Example 1: E-commerce (Sales Goal)

Business Goal: Product sales
Target Group: Budget-conscious customers
First Contact: Google search "affordable [product]"
Mental State: Anxious about hidden costs, need transparency
End Goal: Purchase completed, confident in value
Shortest Path: Google → Product page → Transparent pricing →
               Add to cart → Checkout → Confirmation

SCENARIO: Transparent Purchase Journey

Example 2: SaaS (Subscription Goal)

Business Goal: Monthly subscriptions
Target Group: Small business owners
First Contact: ChatGPT recommendation
Mental State: Overwhelmed, need simple solution
End Goal: Active subscription, problem solved
Shortest Path: ChatGPT → Landing → See demo → Sign up →
               Quick setup → First success

SCENARIO: Frictionless Onboarding

Example 3: Service Booking (Appointment Goal)

Business Goal: Consultation bookings
Target Group: First-time clients
First Contact: Friend recommendation
Mental State: Curious but cautious, need trust
End Goal: Appointment booked, feeling confident
Shortest Path: Friend link → About page → Testimonials →
               Book consultation → Confirmation

SCENARIO: Trust-Building Booking

The Agent's Role

Not a script. A conversation.

Agent helps you think through:

What drives the business?
Who makes it happen?
Where do they start?
How do they feel?
What's mutual success?
What's the shortest path?

Then you sketch with clarity.

Next Step

Once you have:

✅ Natural starting point
✅ Mental state
✅ End goal
✅ Shortest path

Start sketching the journey.

Each sketch serves the path from trigger to mutual success.

← Back to Business Model Workflow

5.1 KiB Raw Blame History