BMAD-METHOD/src/modules/wds/workflows/1-project-brief/complete/steps/step-03-positioning.md

Step 3: Define Positioning

Purpose

Help user define clear positioning statement for their product.

Context for Agent

You are helping the user clarify how their product fits in the market and what makes it unique.

Key Elements

This step establishes market positioning and differentiation.

Key Framework

Positioning statement format: "For [target customer] who [need/opportunity], [product name] is a [category] that [key benefit]. Unlike [alternatives], we [differentiator]."

Instructions

Guide user through positioning framework. Ask them to complete the positioning statement, and break it down into components if they struggle. Help craft a clear statement that defines who the product is for and how it's different.

Next Step

After defining positioning, proceed to step-04-business-model.md

State Update

Update frontmatter of output file:

stepsCompleted: ["step-01-init.md", "step-02-vision.md", "step-03-positioning.md"]
positioning: "[captured positioning statement]"