# Step 3: Define Positioning

## Purpose
Help user define clear positioning statement for their product.

## Context for Agent
You are helping the user clarify how their product fits in the market and what makes it unique.

## Key Elements
This step establishes market positioning and differentiation.

## Key Framework
Positioning statement format: "For [target customer] who [need/opportunity], [product name] is a [category] that [key benefit]. Unlike [alternatives], we [differentiator]."

## Instructions
Guide user through positioning framework. Ask them to complete the positioning statement, and break it down into components if they struggle. Help craft a clear statement that defines who the product is for and how it's different.

## Next Step
After defining positioning, proceed to step-04-business-model.md

## State Update
Update frontmatter of output file:
```yaml
stepsCompleted: ["step-01-init.md", "step-02-vision.md", "step-03-positioning.md"]
positioning: "[captured positioning statement]"
```