142 lines
8.9 KiB
Markdown
142 lines
8.9 KiB
Markdown
id: bmad-growth-marketing
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name: BMAD Growth Marketing Expansion Pack
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description: An AI orchestration framework that transforms how solo entrepreneurs, digital agencies, and consultancies approach growth marketing by providing specialized AI agent teams, adaptive workflows, and intelligent automation for the entire marketing lifecycle.
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# BMAD Growth Marketing Knowledge Base
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## Overview
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The BMAD Growth Marketing Expansion Pack adapts the BMAD-Method framework for solo entrepreneurs, digital agencies, and marketing consultants. This extension provides specialized AI agent teams, adaptive workflows, and intelligent automation for the entire marketing lifecycle.
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### Key Features
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- **5 Specialized Agent Teams**: Growth Intelligence, Product Experience, Content & Community, Performance Marketing, and Technology Integration teams that work together seamlessly.
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- **Adaptive Organizational Design**: The framework scales from a solo entrepreneur to agency-level operations without requiring complete rebuilds.
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- **Tool-Agnostic Integration**: Connect any marketing tools and platforms best suited for your business model rather than forcing platform lock-in.
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- **Systematic Growth Workflows**: Utilize proven marketing frameworks for everything from market analysis to campaign execution.
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- **Discovery-Driven Onboarding**: A comprehensive workflow captures your business model and configures the optimal agent team structure to meet your objectives.
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### When to Use BMAD Growth Marketing
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- **Systematize Marketing Operations**: Build repeatable growth systems to move beyond manual, inconsistent marketing efforts.
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- **Scale Agency Service Delivery**: Standardize service offerings, increase client retention, and scale team operations efficiently.
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- **Develop Repeatable Growth Systems**: For solo entrepreneurs looking to increase MRR by 3-5x and prepare for team expansion.
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- **Automate Content & Campaign Creation**: Generate ad copy, blog posts, social media content, and email sequences at scale.
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- **Perform In-Depth Market Analysis**: Conduct comprehensive SEO audits, competitor analysis, and customer journey mapping.
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- **Productize Marketing Expertise**: For consultants looking to scale beyond the "time-for-money" trap by creating systematized methodologies.
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## How BMAD Growth Marketing Works
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### The Core Method
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BMAD Growth Marketing transforms you into a "Growth Strategist"—orchestrating specialized AI agent teams through the entire marketing lifecycle:
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1. **You Strategize, AI Executes**: You provide the creative vision and business goals; agents handle the data analysis, content creation, and tactical execution.
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2. **Specialized Agent Teams**: Each team masters one core aspect of growth: Intelligence, Product Experience, Content, Performance, or Technology.
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3. **Structured Workflows**: Proven marketing frameworks guide your strategic process, ensuring a systematic and coherent approach to growth.
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4. **Data-Driven Iteration**: Agents continuously analyze performance data to provide insights and recommendations for iterative refinement and optimization.
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### The Three-Phase Approach
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#### Phase 1: Strategy & Foundation
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- Perform in-depth market and competitor analysis.
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- Develop detailed customer personas and journey maps.
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- Conduct keyword research and SEO opportunity analysis.
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- Create a comprehensive growth strategy and campaign roadmap.
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#### Phase 2: Execution & Implementation
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- Generate SEO-optimized blog posts, website copy, and social media content calendars.
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- Produce ad copy and creative variations for paid campaigns.
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- Build automated email nurturing sequences and no-code automation workflows.
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- Develop landing page wireframes and UI components for key conversions.
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#### Phase 3: Analysis & Optimization
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- Monitor campaign performance with custom analytics dashboards.
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- Analyze user data to identify high-value customer segments for targeting.
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- Simulate A/B tests for ad copy and landing pages to improve conversion rates.
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- Refine strategy and re-allocate resources based on data-driven insights.
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agent_teams:
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- name: Growth Intelligence Agent
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description: Specializes in data analysis, strategic planning, and generating market insights to inform growth strategy.
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core_skills:
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- Strategic analysis of large documents and reports.
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- Data analysis and pattern recognition in structured data (CSVs).
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- Competitor analysis and executive summarization.
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- SEO auditing and keyword opportunity analysis.
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- Customer persona development and journey mapping.
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- name: Product Experience Agent
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description: Focuses on the user journey, product-led growth, brand identity, and conversion-focused design and code.
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core_skills:
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- UI/UX wireframing and conversion-optimized design.
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- Front-end code generation for A/B testing and UI components.
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- Multi-file code debugging and refactoring for user-facing features.
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- Brand identity and design system development.
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- User flow diagramming and analysis.
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- name: Content & Community Agent
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description: Masters content creation, brand storytelling, and audience engagement across various platforms.
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core_skills:
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- High-volume, creative content generation (social media posts).
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- Structured, brand-aligned content creation (blog post outlines).
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- Multimodal analysis for design and content feedback (image analysis).
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- SEO-optimized long-form content writing.
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- Email copywriting and template creation.
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- name: Performance Marketing Agent
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description: Manages paid acquisition, conversion rate optimization (CRO), and data-driven campaign execution.
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core_skills:
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- Ad copy and headline generation for paid campaigns.
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- Customer segmentation from large user datasets.
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- Landing page code generation (HTML/CSS).
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- Marketing automation and email sequence development.
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- Lead magnet and asset creation.
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- name: Technology Integration Agent
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description: Handles the technical backbone of the marketing stack, including API integrations, automation, and system implementation.
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core_skills:
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- Production-quality scriptwriting for API integrations (Python).
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- System architecture and data pipeline planning from diagrams.
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- No-code automation workflow creation (Zapier, Make).
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- Technical SEO implementation.
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- AI-powered chatbot script development.
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Key Architectural Components:
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1. **Agents** (`/expansion-packs/bmad-growth-marketing/agents/`)
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* **Purpose**: Each markdown file defines a specialized AI agent for a specific growth marketing role (e.g., Market Analyst, Content Strategist, Performance Marketer).
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* **Structure**: Contains YAML headers specifying the agent's persona, capabilities, and dependencies.
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* **Dependencies**: Lists tasks, templates, checklists, and data files the agent can use.
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* **Startup Instructions**: Can load project-specific documentation (e.g., brand guidelines, campaign briefs) for immediate context.
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2. **Agent Teams** (`/expansion-packs/bmad-growth-marketing/agent-teams/`)
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* **Purpose**: Define collections of agents bundled together for specific marketing objectives.
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* **Examples**: `team-all.yaml` (comprehensive growth team), `team-content-engine.yaml` (content creation focus).
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* **Usage**: Creates pre-packaged contexts for executing complex marketing strategies.
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3. **Workflows** (`/expansion-packs/bmad-growth-marketing/workflows/`)
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* **Purpose**: YAML files defining prescribed sequences of steps for specific marketing initiatives.
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* **Types**: Workflows for market analysis, campaign launches, content strategy development, and performance reporting.
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* **Structure**: Defines agent interactions, artifacts created (e.g., reports, ad copy), and transition conditions.
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4. **Reusable Resources**
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* **Templates** (`/expansion-packs/bmad-growth-marketing/templates/`): Markdown templates for market analysis briefs, SEO audits, and content calendars.
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* **Tasks** (`/expansion-packs/bmad-growth-marketing/tasks/`): Instructions for specific repeatable actions like "generate-ad-variations" or "analyze-competitor-traffic".
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* **Checklists** (`/expansion-packs/bmad-growth-marketing/checklists/`): Quality assurance checklists for campaign pre-launch, SEO implementation, and content publishing.
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* **Data** (`/expansion-packs/bmad-growth-marketing/data/`): Core knowledge base (this file), marketing frameworks, and persona documents.
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frameworks:
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- A complete, curated list of digital marketing frameworks is available in the knowledge base.
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- See file: `/expansion-packs/bmad-growth-marketing/data/frameworks.md`
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templates:
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- This expansion pack includes a library of pre-built templates for generating key marketing deliverables.
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- See file: `/expansion-packs/bmad-growth-marketing/templates/templates.md`
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tasks:
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- This expansion pack includes a library of repeatable tasks that can be executed by the agent teams.
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- See directory: `/expansion-packs/bmad-growth-marketing/tasks/` |