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id: bmad-growth-marketing name: BMAD Growth Marketing Expansion Pack description: An AI orchestration framework that transforms how solo entrepreneurs, digital agencies, and consultancies approach growth marketing by providing specialized AI agent teams, adaptive workflows, and intelligent automation for the entire marketing lifecycle.

BMAD Growth Marketing Knowledge Base

Overview

The BMAD Growth Marketing Expansion Pack adapts the BMAD-Method framework for solo entrepreneurs, digital agencies, and marketing consultants. This extension provides specialized AI agent teams, adaptive workflows, and intelligent automation for the entire marketing lifecycle.

Key Features

  • 5 Specialized Agent Teams: Growth Intelligence, Product Experience, Content & Community, Performance Marketing, and Technology Integration teams that work together seamlessly.
  • Adaptive Organizational Design: The framework scales from a solo entrepreneur to agency-level operations without requiring complete rebuilds.
  • Tool-Agnostic Integration: Connect any marketing tools and platforms best suited for your business model rather than forcing platform lock-in.
  • Systematic Growth Workflows: Utilize proven marketing frameworks for everything from market analysis to campaign execution.
  • Discovery-Driven Onboarding: A comprehensive workflow captures your business model and configures the optimal agent team structure to meet your objectives.

When to Use BMAD Growth Marketing

  • Systematize Marketing Operations: Build repeatable growth systems to move beyond manual, inconsistent marketing efforts.
  • Scale Agency Service Delivery: Standardize service offerings, increase client retention, and scale team operations efficiently.
  • Develop Repeatable Growth Systems: For solo entrepreneurs looking to increase MRR by 3-5x and prepare for team expansion.
  • Automate Content & Campaign Creation: Generate ad copy, blog posts, social media content, and email sequences at scale.
  • Perform In-Depth Market Analysis: Conduct comprehensive SEO audits, competitor analysis, and customer journey mapping.
  • Productize Marketing Expertise: For consultants looking to scale beyond the "time-for-money" trap by creating systematized methodologies.

How BMAD Growth Marketing Works

The Core Method

BMAD Growth Marketing transforms you into a "Growth Strategist"—orchestrating specialized AI agent teams through the entire marketing lifecycle:

  1. You Strategize, AI Executes: You provide the creative vision and business goals; agents handle the data analysis, content creation, and tactical execution.
  2. Specialized Agent Teams: Each team masters one core aspect of growth: Intelligence, Product Experience, Content, Performance, or Technology.
  3. Structured Workflows: Proven marketing frameworks guide your strategic process, ensuring a systematic and coherent approach to growth.
  4. Data-Driven Iteration: Agents continuously analyze performance data to provide insights and recommendations for iterative refinement and optimization.

The Three-Phase Approach

Phase 1: Strategy & Foundation

  • Perform in-depth market and competitor analysis.
  • Develop detailed customer personas and journey maps.
  • Conduct keyword research and SEO opportunity analysis.
  • Create a comprehensive growth strategy and campaign roadmap.

Phase 2: Execution & Implementation

  • Generate SEO-optimized blog posts, website copy, and social media content calendars.
  • Produce ad copy and creative variations for paid campaigns.
  • Build automated email nurturing sequences and no-code automation workflows.
  • Develop landing page wireframes and UI components for key conversions.

Phase 3: Analysis & Optimization

  • Monitor campaign performance with custom analytics dashboards.
  • Analyze user data to identify high-value customer segments for targeting.
  • Simulate A/B tests for ad copy and landing pages to improve conversion rates.
  • Refine strategy and re-allocate resources based on data-driven insights.

agent_teams:

  • name: Growth Intelligence Agent description: Specializes in data analysis, strategic planning, and generating market insights to inform growth strategy. core_skills:

    • Strategic analysis of large documents and reports.
    • Data analysis and pattern recognition in structured data (CSVs).
    • Competitor analysis and executive summarization.
    • SEO auditing and keyword opportunity analysis.
    • Customer persona development and journey mapping.

  • name: Product Experience Agent description: Focuses on the user journey, product-led growth, brand identity, and conversion-focused design and code. core_skills:

    • UI/UX wireframing and conversion-optimized design.
    • Front-end code generation for A/B testing and UI components.
    • Multi-file code debugging and refactoring for user-facing features.
    • Brand identity and design system development.
    • User flow diagramming and analysis.

  • name: Content & Community Agent description: Masters content creation, brand storytelling, and audience engagement across various platforms. core_skills:

    • High-volume, creative content generation (social media posts).
    • Structured, brand-aligned content creation (blog post outlines).
    • Multimodal analysis for design and content feedback (image analysis).
    • SEO-optimized long-form content writing.
    • Email copywriting and template creation.

  • name: Performance Marketing Agent description: Manages paid acquisition, conversion rate optimization (CRO), and data-driven campaign execution. core_skills:

    • Ad copy and headline generation for paid campaigns.
    • Customer segmentation from large user datasets.
    • Landing page code generation (HTML/CSS).
    • Marketing automation and email sequence development.
    • Lead magnet and asset creation.

  • name: Technology Integration Agent description: Handles the technical backbone of the marketing stack, including API integrations, automation, and system implementation. core_skills:

    • Production-quality scriptwriting for API integrations (Python).
    • System architecture and data pipeline planning from diagrams.
    • No-code automation workflow creation (Zapier, Make).
    • Technical SEO implementation.
    • AI-powered chatbot script development.

Key Architectural Components:

  1. Agents (/expansion-packs/bmad-growth-marketing/agents/)

    • Purpose: Each markdown file defines a specialized AI agent for a specific growth marketing role (e.g., Market Analyst, Content Strategist, Performance Marketer).
    • Structure: Contains YAML headers specifying the agent's persona, capabilities, and dependencies.
    • Dependencies: Lists tasks, templates, checklists, and data files the agent can use.
    • Startup Instructions: Can load project-specific documentation (e.g., brand guidelines, campaign briefs) for immediate context.

  2. Agent Teams (/expansion-packs/bmad-growth-marketing/agent-teams/)

    • Purpose: Define collections of agents bundled together for specific marketing objectives.
    • Examples: team-all.yaml (comprehensive growth team), team-content-engine.yaml (content creation focus).
    • Usage: Creates pre-packaged contexts for executing complex marketing strategies.

  3. Workflows (/expansion-packs/bmad-growth-marketing/workflows/)

    • Purpose: YAML files defining prescribed sequences of steps for specific marketing initiatives.
    • Types: Workflows for market analysis, campaign launches, content strategy development, and performance reporting.
    • Structure: Defines agent interactions, artifacts created (e.g., reports, ad copy), and transition conditions.

  4. Reusable Resources

    • Templates (/expansion-packs/bmad-growth-marketing/templates/): Markdown templates for market analysis briefs, SEO audits, and content calendars.
    • Tasks (/expansion-packs/bmad-growth-marketing/tasks/): Instructions for specific repeatable actions like "generate-ad-variations" or "analyze-competitor-traffic".
    • Checklists (/expansion-packs/bmad-growth-marketing/checklists/): Quality assurance checklists for campaign pre-launch, SEO implementation, and content publishing.
    • Data (/expansion-packs/bmad-growth-marketing/data/): Core knowledge base (this file), marketing frameworks, and persona documents.

frameworks:

  • A complete, curated list of digital marketing frameworks is available in the knowledge base.
  • See file: /expansion-packs/bmad-growth-marketing/data/frameworks.md

templates:

  • This expansion pack includes a library of pre-built templates for generating key marketing deliverables.
  • See file: /expansion-packs/bmad-growth-marketing/templates/templates.md

tasks:

  • This expansion pack includes a library of repeatable tasks that can be executed by the agent teams.
  • See directory: /expansion-packs/bmad-growth-marketing/tasks/