BMAD-METHOD/expansion-packs/bmad-trend-insights-platform/tasks/discover-trends.md

4.6 KiB

Task: Discover Trends

Objective

Discover current trending topics, products, or interests across the internet using web search and pattern recognition.

Instructions

Step 1: Understand the Scope

Ask the user to clarify (if not already provided):

  • Category/Industry: What area should we focus on? (e.g., health, beauty, tech, food, lifestyle, or "general")
  • Geography: Any specific region? (default: United States/Global)
  • Time Frame: Current trends, emerging trends, or long-term trends?
  • Use Case: Why are they looking for trends? (business opportunity, content creation, product development, market research)

Use web search to discover what's trending:

  1. Search trending topics in the specified category

    • Query patterns: "[category] trending 2025", "what's popular in [category]", "emerging [category] trends"
    • Look for: Google Trends data, trend reports, social media discussions, news articles
  2. Identify specific trend examples

    • Find 5-10 specific trending items/topics
    • Look for evidence: search volume increases, social mentions, media coverage
    • Note: product names, brands, keywords, and hashtags
  3. Gather supporting data

    • Search interest over time (rising, stable, declining)
    • Related searches and topics
    • Geographic distribution
    • Demographic insights (if available)

Step 3: Pattern Analysis

Analyze the trends you've discovered:

  1. Categorize trends

    • Micro-trends (niche, early stage)
    • Rising trends (gaining momentum)
    • Mainstream trends (widespread adoption)
    • Evergreen trends (sustained interest)
  2. Identify patterns

    • Common themes across trends
    • Underlying needs or desires
    • Category clusters
    • Seasonal vs. permanent
  3. Assess trend quality

    • Is it a fad or sustainable?
    • What's driving the interest?
    • Who's the target audience?
    • What problem does it solve?

Step 4: Present Findings

Format your discoveries as:

# Trend Discovery Report

Date: [Today's date]
Category: [Category researched]
Scope: [Geographic/demographic scope]

## 🔥 Top Trending Topics

### 1. [Trend Name] 📈

**What it is**: [Brief description]
**Why it's trending**: [Key driver]
**Search interest**: [Rising/High/Moderate]
**Opportunity**: [Quick insight on potential]

### 2. [Trend Name] 📈

[... repeat for each trend ...]

## 🎯 Key Patterns Identified

- **Pattern 1**: [Observed pattern across trends]
- **Pattern 2**: [Another pattern]
- **Pattern 3**: [Another pattern]

## 💡 Strategic Insights

1. **Biggest Opportunity**: [Which trend has most potential and why]
2. **Underserved Niche**: [Gap in the market you identified]
3. **Audience Insight**: [What these trends reveal about consumer desires]

## 🔍 Recommended Deep Dives

Based on this research, consider deep-diving into:

1. [Specific trend] - [Why it's worth deeper analysis]
2. [Specific trend] - [Why it's worth deeper analysis]
3. [Specific trend] - [Why it's worth deeper analysis]

## 📊 Data Sources

- [List key sources used: Google Trends, news articles, social platforms, etc.]

---

_Use `/analyze-trend [name]` to deep-dive into any specific trend_

Step 5: Offer Next Steps

Ask the user if they'd like to:

  • Deep-dive into any specific trend (/analyze-trend)
  • Generate a full trend report with competitive analysis (/trend-report)
  • Explore niche opportunities within these trends (/niche-explorer)
  • Compare multiple trends to identify the best opportunity (/compare-trends)

Success Criteria

Discovered 5-10 concrete trending topics Backed findings with search data and sources Identified patterns and insights beyond just listing trends Provided strategic perspective on opportunities Formatted findings in clear, scannable format

Tips for Great Trend Discovery

  • Be specific: "Butterfly pea tea" not just "tea trends"
  • Look for surprises: The interesting trends are often unexpected
  • Verify across sources: One mention isn't a trend
  • Think about "why": Understanding drivers helps assess sustainability
  • Stay current: Use recent sources (2024-2025)

Common Pitfalls to Avoid

Listing obvious/well-known trends everyone knows about Confusing single viral moments with sustained trends Missing the "so what" - always connect to opportunity Not providing enough evidence/data to back claims Making assumptions without search validation


Remember: You're not just reporting what's trending - you're uncovering hidden opportunities that most people don't know about yet. That's the power of Internet Pipes! 🔍