66 lines
2.6 KiB
Markdown
66 lines
2.6 KiB
Markdown
Module 05 - Trigger Mapping - Connect Business Goals to User Psychology
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<https://youtu.be/xs_cRk-NoJk>
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Ever built something beautiful that nobody wanted? Trigger Mapping bridges business strategy to user psychology through 5 structured workshops, creating a visual one-page map that guides every design decision. Based on 20+ years of proven methodology.
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*Free & open-source* | 6 minutes | Core methodology module
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⏱️ Timestamps
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00:00 The Problem - Why Brilliant Ideas Fail
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00:41 The Solution - What is a Trigger Map?
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01:30 The Three Layers - Business Goals, Target Groups, Usage Goals
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02:48 The Psychology - Positive vs Negative Drivers (Loss Aversion)
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04:01 Building the Map - The Process & Visual
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05:09 The Benefits - Stop Guessing, Start Mapping
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🎯 What You'll Create
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Visual one-page Trigger Map connecting:
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• Business Goals → Target Groups → Usage Goals (positive + negative drivers)
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• Data-driven feature prioritization
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• Clear strategic rationale for every design decision
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📚 Course Resources
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🌊 *WDS Presentation:*
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<https://whiteport.com/whiteport-design-studio/>
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📖 *Module 05 Overview:*
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<https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/learn-wds/module-05-trigger-mapping/module-05-overview.md>
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📖 *Tutorial 05:*
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<https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/learn-wds/module-05-trigger-mapping/tutorial-05.md>
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📖 *Trigger Mapping Guide:*
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<https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/method/phase-2-trigger-mapping-guide.md>
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💬 *UX-Design channel in the BMad Discord Community:*
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<https://discord.gg/Pn63gAuX>
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📖 *GitHub Discussions:*
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<https://github.com/whiteport-collective/whiteport-design-studio/discussions>
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◀️ *Previous Module:* Module 04 - Product Brief
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<https://youtu.be/yhKxkuLq1kQ>
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▶️ *Next Module:* Module 06 - Scenarios (Coming Soon)
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📚 *Full Course:*
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<https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/learn-wds/00-course-overview.md>
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⚡ Key Insight
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Negative drivers (fears/pains) are often more powerful than positive ones. Loss aversion: people work twice as hard to avoid pain as to pursue equivalent gain.
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📖 Heritage
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Based on Effect Management (Mijo Balic & Ingrid Domingues, inUse Sweden) and Impact Mapping (Gojko Adzic)
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<https://www.impactmapping.org>
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🎨 About WDS
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AI-augmented design methodology by Mårten Angner (Whiteport, Sweden). 90 minutes of strategic work saves months of building the wrong things. 🎯
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#TriggerMapping #UserPsychology #FeaturePrioritization #WDS #StrategicDesign
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