2.6 KiB
Module 05 - Trigger Mapping - Connect Business Goals to User Psychology https://youtu.be/xs_cRk-NoJk
Ever built something beautiful that nobody wanted? Trigger Mapping bridges business strategy to user psychology through 5 structured workshops, creating a visual one-page map that guides every design decision. Based on 20+ years of proven methodology.
Free & open-source | 6 minutes | Core methodology module
⏱️ Timestamps
00:00 The Problem - Why Brilliant Ideas Fail 00:41 The Solution - What is a Trigger Map? 01:30 The Three Layers - Business Goals, Target Groups, Usage Goals 02:48 The Psychology - Positive vs Negative Drivers (Loss Aversion) 04:01 Building the Map - The Process & Visual 05:09 The Benefits - Stop Guessing, Start Mapping
🎯 What You'll Create
Visual one-page Trigger Map connecting: • Business Goals → Target Groups → Usage Goals (positive + negative drivers) • Data-driven feature prioritization • Clear strategic rationale for every design decision
📚 Course Resources
🌊 WDS Presentation: https://whiteport.com/whiteport-design-studio/
📖 Module 05 Overview: https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/learn-wds/module-05-trigger-mapping/module-05-overview.md
📖 Tutorial 05: https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/learn-wds/module-05-trigger-mapping/tutorial-05.md
📖 Trigger Mapping Guide: https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/method/phase-2-trigger-mapping-guide.md
💬 UX-Design channel in the BMad Discord Community: https://discord.gg/Pn63gAuX
📖 GitHub Discussions: https://github.com/whiteport-collective/whiteport-design-studio/discussions
◀️ Previous Module: Module 04 - Product Brief https://youtu.be/yhKxkuLq1kQ
▶️ Next Module: Module 06 - Scenarios (Coming Soon)
📚 Full Course: https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/learn-wds/00-course-overview.md
⚡ Key Insight
Negative drivers (fears/pains) are often more powerful than positive ones. Loss aversion: people work twice as hard to avoid pain as to pursue equivalent gain.
📖 Heritage
Based on Effect Management (Mijo Balic & Ingrid Domingues, inUse Sweden) and Impact Mapping (Gojko Adzic) https://www.impactmapping.org
🎨 About WDS
AI-augmented design methodology by Mårten Angner (Whiteport, Sweden). 90 minutes of strategic work saves months of building the wrong things. 🎯
#TriggerMapping #UserPsychology #FeaturePrioritization #WDS #StrategicDesign