feat(wds): Revise trigger map to emphasize community opportunities for members
Updated the trigger map documentation to shift focus from business goals to community opportunities, highlighting real-world benefits for WDS members. Key changes include rephrasing objectives to reflect member-centric outcomes such as speaking engagements, published case studies, and client project opportunities. This revision aims to clarify the value of WDS for community members and enhance understanding of how WDS success translates into career advancement and professional recognition.
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Mårten Angner
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ef720217d7
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743295a463
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@ -16,7 +16,7 @@ flowchart LR
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%% Business Goals (Left)
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BG0["<br/>⭐ PRIMARY GOAL: 50 EVANGELISTS<br/><br/>THE ENGINE<br/>50 hardcore believers and advocates<br/>Completed course + built real project<br/>Actively sharing and teaching others<br/>Timeline: 12 months<br/><br/>"]
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BG1["<br/>🚀 WDS ADOPTION GOALS<br/><br/>1,000 designers using WDS<br/>100 entrepreneurs embracing<br/>100 developers benefiting<br/>250 active community members<br/>Timeline: 24 months<br/><br/>"]
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BG2["<br/>💼 WHITEPORT BUSINESS GOALS<br/><br/>10 speaking engagements<br/>20 case studies published<br/>50 testimonials<br/>Client project opportunities<br/>Timeline: 24 months<br/><br/>"]
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BG2["<br/>🌟 COMMUNITY OPPORTUNITIES<br/><br/>10 speaking engagements (members)<br/>20 case studies published (members)<br/>50 testimonials (members)<br/>Client project opportunities (members)<br/>Timeline: 24 months<br/><br/>"]
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%% Central Platform
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PLATFORM["<br/>🎨 WHITEPORT DESIGN STUDIO<br/><br/>End-to-End Design Methodology<br/><br/>Transform designers from overwhelmed<br/>task-doers into empowered strategic<br/>leaders who shoulder complexity<br/>as a calling, not a burden<br/><br/>"]
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@ -77,10 +77,11 @@ The central node represents **Whiteport Design Studio** - an end-to-end design m
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- Timeline: 24 months
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- Focused on methodology spread
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**💼 Whiteport Business Goals**
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- Company-level objectives (speaking, case studies, client projects)
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**🌟 Community Opportunities**
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- Real-world opportunities created FOR community members
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- Members get speaking gigs, publish case studies, land client projects
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- Timeline: 24 months
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- **Important distinction:** WDS success drives these opportunities, not vice versa
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- **Key distinction:** These opportunities benefit the evangelists and designers, building their careers and reputation
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### **Target User Groups (Right Branch)**
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Three prioritized personas with distinct needs:
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@ -152,23 +153,37 @@ This is the visual overview. For detailed documentation, see:
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---
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### 💼 WHITEPORT BUSINESS GOALS (Company Revenue & Growth)
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### 🌟 COMMUNITY OPPORTUNITIES (Real-World Benefits for Members)
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**Note:** These are Whiteport company goals, NOT WDS methodology goals. WDS success creates these opportunities, not vice versa.
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**Note:** These are opportunities WDS creates FOR the community members - the evangelists and designers who use WDS. They build their careers, reputations, and businesses.
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**Objective 5: Thought Leadership & Validation**
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- **Statement:** Establish WDS/Whiteport as recognized leaders through speaking and case studies
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- **Metric:** Speaking engagements + published case studies from real projects + testimonials
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- **Target:** 10 speaking engagements, 20 case studies, 50 testimonials
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**Objective 5: Speaking & Thought Leadership**
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- **Statement:** Community members get speaking opportunities at conferences and events
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- **Metric:** WDS-trained designers invited to speak about their methodology and results
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- **Target:** 10 speaking engagements by community members
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- **Timeline:** 24 months
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- **Business Impact:** Creates consulting opportunities and client leads
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- **Benefit to Members:** Career advancement, thought leadership, professional recognition
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**Objective 6: Client Project Opportunities**
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- **Statement:** Generate paid client projects through WDS visibility and credibility
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- **Metric:** Qualified leads + signed client projects using WDS methodology
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- **Target:** TBD based on Whiteport capacity
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**Objective 6: Published Case Studies**
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- **Statement:** Community members publish case studies about their WDS projects
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- **Metric:** Real project case studies showcasing WDS methodology and results
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- **Target:** 20 published case studies by community members
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- **Timeline:** 24 months
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- **Business Impact:** Direct revenue for Whiteport agency
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- **Benefit to Members:** Portfolio building, credibility, attracting clients
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**Objective 7: Professional Testimonials**
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- **Statement:** Community members share testimonials about WDS impact on their work
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- **Metric:** Video or written testimonials from designers, entrepreneurs, and developers
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- **Target:** 50 testimonials from community
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- **Timeline:** 24 months
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- **Benefit to Members:** Recognition, contribution to movement, helping others
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**Objective 8: Client Project Opportunities**
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- **Statement:** WDS-trained designers land client projects because of their WDS expertise
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- **Metric:** Job offers, freelance gigs, or consulting projects specifically requesting WDS methodology
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- **Target:** Track and celebrate member success stories
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- **Timeline:** 24 months
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- **Benefit to Members:** Direct revenue, career growth, competitive advantage in market
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---
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@ -242,7 +257,7 @@ flowchart LR
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%% Business Goals (Left)
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BG0["<br/>⭐ PRIMARY GOAL: 50 EVANGELISTS<br/><br/>THE ENGINE<br/>50 hardcore believers and advocates<br/>Completed course + built real project<br/>Actively sharing and teaching others<br/>Timeline: 12 months<br/><br/>"]
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BG1["<br/>🚀 WDS ADOPTION GOALS<br/><br/>1,000 designers using WDS<br/>100 entrepreneurs embracing<br/>100 developers benefiting<br/>250 active community members<br/>Timeline: 24 months<br/><br/>"]
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BG2["<br/>💼 WHITEPORT BUSINESS GOALS<br/><br/>10 speaking engagements<br/>20 case studies published<br/>50 testimonials<br/>Client project opportunities<br/>Timeline: 24 months<br/><br/>"]
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BG2["<br/>🌟 COMMUNITY OPPORTUNITIES<br/><br/>10 speaking engagements (members)<br/>20 case studies published (members)<br/>50 testimonials (members)<br/>Client project opportunities (members)<br/>Timeline: 24 months<br/><br/>"]
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%% Central Platform
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PLATFORM["<br/>🎨 WHITEPORT DESIGN STUDIO<br/><br/>End-to-End Design Methodology<br/><br/>Transform designers from overwhelmed<br/>task-doers into empowered strategic<br/>leaders who shoulder complexity<br/>as a calling, not a burden<br/><br/>"]
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@ -303,10 +318,11 @@ The central node represents **Whiteport Design Studio** - an end-to-end design m
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- Timeline: 24 months
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- Focused on methodology spread
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**💼 Whiteport Business Goals**
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- Company-level objectives (speaking, case studies, client projects)
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**🌟 Community Opportunities**
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- Real-world opportunities created FOR community members
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- Members get speaking gigs, publish case studies, land client projects
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- Timeline: 24 months
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- **Important distinction:** WDS success drives these opportunities, not vice versa
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- **Key distinction:** These opportunities benefit the evangelists and designers, building their careers and reputation
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### **Target User Groups (Right Branch)**
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Three prioritized personas with distinct needs:
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@ -337,11 +353,11 @@ Three prioritized personas with distinct needs:
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- Timeline: 24 months
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- Focus: Methodology spread and adoption
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**Whiteport Business (Priority #3):**
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- Company revenue goals (NOT WDS methodology goals)
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- Speaking, case studies, client projects
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**Community Opportunities (Priority #3):**
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- Real-world benefits FOR community members
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- Speaking gigs, case studies, testimonials, client projects
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- Timeline: 24 months
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- **Key distinction**: WDS success creates these opportunities, not vice versa
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- **Key benefit**: WDS-trained designers become sought-after, land better opportunities, build careers
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### **Primary Development Focus**
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1. **Convert Stina into Evangelist** - She's the profile who becomes one of the 50
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@ -461,7 +477,7 @@ Three prioritized personas with distinct needs:
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5. Lars hires more WDS designers → creates demand
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6. Success stories inspire more Stinas → 50 evangelists emerge (12 months)
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7. **Evangelists spread WDS** → 1,000 designers adopt (24 months)
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8. **WDS success** → Whiteport opportunities emerge (speaking, clients, etc.)
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8. **WDS success** → Community members get opportunities (speaking, case studies, better clients)
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**Design Implication:** The page must start the flywheel by converting Stina into one of the 50 evangelists. Everything flows from this. Lars and Felix are supporting actors in Stina's hero journey.
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@ -540,16 +556,17 @@ Three prioritized personas with distinct needs:
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- ✅ 250 community (evangelists create engagement)
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- **Timeline: 24 months**
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**💼 TERTIARY: WDS Success Drives Whiteport Business → Achieves:**
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- ✅ 10 speaking engagements (credibility from WDS success)
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- ✅ 20 case studies (real projects from evangelist community)
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- ✅ 50 testimonials (happy evangelists and users)
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- ✅ Client opportunities (visibility and demand from WDS adoption)
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**🌟 TERTIARY: WDS Success Creates Opportunities for Community → Achieves:**
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- ✅ 10 speaking engagements (members invited to speak at conferences)
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- ✅ 20 case studies (members publish their WDS project success)
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- ✅ 50 testimonials (members share their transformation stories)
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- ✅ Client opportunities (members land projects because they're WDS-trained)
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- **Timeline: 24 months**
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- **Benefit: Career advancement and recognition for community members**
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**The Trigger Map IS the Strategic Foundation - And Prioritization Matters**
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The page must convert Stina → make her an evangelist → evangelists drive everything else.
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The page must convert Stina → make her an evangelist → evangelists drive adoption → adoption creates opportunities for all members.
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---
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