feat(wds): Revise trigger map to prioritize business goals and enhance clarity
Updated the trigger map documentation to emphasize the primary goal of building a community of 50 evangelists, restructuring existing objectives for better alignment with WDS adoption and community growth. Added detailed timelines and insights to clarify the connection between evangelists and overall project success, ensuring a clearer roadmap for stakeholders. This revision aims to enhance understanding of strategic priorities and their impact on user engagement.
This commit is contained in:
Mårten Angner
parent
0bc91c8bcb
commit
ef720217d7
|
|
@ -14,9 +14,9 @@
|
|||
%%{init: {'theme':'base', 'themeVariables': { 'fontFamily':'Inter, system-ui, sans-serif', 'fontSize':'14px'}}}%%
|
||||
flowchart LR
|
||||
%% Business Goals (Left)
|
||||
BG0["<br/>🌟 WDS VISION<br/><br/>Guiding light for designers worldwide<br/>Empowering designers in AI era<br/>Delivering exceptional value<br/>Making designers indispensable<br/><br/>"]
|
||||
BG1["<br/>📊 CORE OBJECTIVES<br/><br/>1,000 designers using WDS<br/>50 hardcore evangelists ⭐<br/>100 entrepreneurs embracing<br/>100 developers benefiting<br/><br/>"]
|
||||
BG2["<br/>🚀 COMMUNITY GROWTH<br/><br/>250 active community members<br/>10 speaking engagements<br/>20 case studies<br/>50 testimonials<br/><br/>"]
|
||||
BG0["<br/>⭐ PRIMARY GOAL: 50 EVANGELISTS<br/><br/>THE ENGINE<br/>50 hardcore believers and advocates<br/>Completed course + built real project<br/>Actively sharing and teaching others<br/>Timeline: 12 months<br/><br/>"]
|
||||
BG1["<br/>🚀 WDS ADOPTION GOALS<br/><br/>1,000 designers using WDS<br/>100 entrepreneurs embracing<br/>100 developers benefiting<br/>250 active community members<br/>Timeline: 24 months<br/><br/>"]
|
||||
BG2["<br/>💼 WHITEPORT BUSINESS GOALS<br/><br/>10 speaking engagements<br/>20 case studies published<br/>50 testimonials<br/>Client project opportunities<br/>Timeline: 24 months<br/><br/>"]
|
||||
|
||||
%% Central Platform
|
||||
PLATFORM["<br/>🎨 WHITEPORT DESIGN STUDIO<br/><br/>End-to-End Design Methodology<br/><br/>Transform designers from overwhelmed<br/>task-doers into empowered strategic<br/>leaders who shoulder complexity<br/>as a calling, not a burden<br/><br/>"]
|
||||
|
|
@ -44,13 +44,15 @@ flowchart LR
|
|||
TG1 --> DF1
|
||||
TG2 --> DF2
|
||||
|
||||
%% Light Gray Styling with Dark Text
|
||||
%% Light Gray Styling with Dark Text + Gold Primary Goal
|
||||
classDef primaryGoal fill:#fef3c7,color:#78350f,stroke:#fbbf24,stroke-width:3px
|
||||
classDef businessGoal fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
|
||||
classDef platform fill:#e5e7eb,color:#111827,stroke:#9ca3af,stroke-width:3px
|
||||
classDef targetGroup fill:#f9fafb,color:#1f2937,stroke:#d1d5db,stroke-width:2px
|
||||
classDef drivingForces fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
|
||||
|
||||
class BG0,BG1,BG2 businessGoal
|
||||
class BG0 primaryGoal
|
||||
class BG1,BG2 businessGoal
|
||||
class PLATFORM platform
|
||||
class TG0,TG1,TG2 targetGroup
|
||||
class DF0,DF1,DF2 drivingForces
|
||||
|
|
@ -61,21 +63,35 @@ flowchart LR
|
|||
### **System Overview (Center)**
|
||||
The central node represents **Whiteport Design Studio** - an end-to-end design methodology that transforms designers from overwhelmed task-doers into empowered strategic leaders.
|
||||
|
||||
### **Business Goals (Left Branch)**
|
||||
Three strategic goals drive the project:
|
||||
- **🌟 WDS Vision**: Becoming the guiding light for designers worldwide
|
||||
- **📊 Core Objectives**: Measurable adoption targets (1,000 designers, 50 evangelists, 100 entrepreneurs, 100 developers)
|
||||
- **🚀 Community Growth**: Building engaged community and thought leadership
|
||||
### **Business Goals (Left Branch) - Properly Prioritized**
|
||||
|
||||
**⭐ PRIMARY GOAL: 50 Evangelists (THE ENGINE)**
|
||||
- The absolute top priority in yellow/gold highlighting
|
||||
- These 50 hardcore believers drive everything else
|
||||
- Timeline: 12 months
|
||||
- **This is the key to expansion**
|
||||
|
||||
**🚀 WDS Adoption Goals**
|
||||
- Driven by the 50 evangelists
|
||||
- 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
|
||||
- Timeline: 24 months
|
||||
- Focused on methodology spread
|
||||
|
||||
**💼 Whiteport Business Goals**
|
||||
- Company-level objectives (speaking, case studies, client projects)
|
||||
- Timeline: 24 months
|
||||
- **Important distinction:** WDS success drives these opportunities, not vice versa
|
||||
|
||||
### **Target User Groups (Right Branch)**
|
||||
Three prioritized personas with distinct needs:
|
||||
- **🎯 Stina the Strategist**: Primary target, designer seeking strategic leadership role
|
||||
- **💼 Lars the Leader**: Secondary target, entrepreneur needing quality design process
|
||||
- **💻 Felix the Full-Stack**: Tertiary target, developer wanting better specifications
|
||||
- **🎯 Stina the Strategist**: Primary target, becomes evangelist
|
||||
- **💼 Lars the Leader**: Secondary target, validates business value
|
||||
- **💻 Felix the Full-Stack**: Tertiary target, benefits from better specs
|
||||
|
||||
### **Usage Goals Legend**
|
||||
- **✅ Green Checkmarks**: Positive goals - what users want to achieve
|
||||
- **❌ Red X Marks**: Negative goals - what users want to avoid
|
||||
- **⭐ Yellow/Gold Box**: PRIMARY GOAL - the engine that drives everything
|
||||
|
||||
---
|
||||
|
||||
|
|
@ -224,9 +240,9 @@ This is the visual overview. For detailed documentation, see:
|
|||
%%{init: {'theme':'base', 'themeVariables': { 'fontFamily':'Inter, system-ui, sans-serif', 'fontSize':'14px'}}}%%
|
||||
flowchart LR
|
||||
%% Business Goals (Left)
|
||||
BG0["<br/>🌟 WDS VISION<br/><br/>Guiding light for designers worldwide<br/>Empowering designers in AI era<br/>Delivering exceptional value<br/>Making designers indispensable<br/><br/>"]
|
||||
BG1["<br/>📊 CORE OBJECTIVES<br/><br/>1,000 designers using WDS<br/>50 hardcore evangelists ⭐<br/>100 entrepreneurs embracing<br/>100 developers benefiting<br/><br/>"]
|
||||
BG2["<br/>🚀 COMMUNITY GROWTH<br/><br/>250 active community members<br/>10 speaking engagements<br/>20 case studies<br/>50 testimonials<br/><br/>"]
|
||||
BG0["<br/>⭐ PRIMARY GOAL: 50 EVANGELISTS<br/><br/>THE ENGINE<br/>50 hardcore believers and advocates<br/>Completed course + built real project<br/>Actively sharing and teaching others<br/>Timeline: 12 months<br/><br/>"]
|
||||
BG1["<br/>🚀 WDS ADOPTION GOALS<br/><br/>1,000 designers using WDS<br/>100 entrepreneurs embracing<br/>100 developers benefiting<br/>250 active community members<br/>Timeline: 24 months<br/><br/>"]
|
||||
BG2["<br/>💼 WHITEPORT BUSINESS GOALS<br/><br/>10 speaking engagements<br/>20 case studies published<br/>50 testimonials<br/>Client project opportunities<br/>Timeline: 24 months<br/><br/>"]
|
||||
|
||||
%% Central Platform
|
||||
PLATFORM["<br/>🎨 WHITEPORT DESIGN STUDIO<br/><br/>End-to-End Design Methodology<br/><br/>Transform designers from overwhelmed<br/>task-doers into empowered strategic<br/>leaders who shoulder complexity<br/>as a calling, not a burden<br/><br/>"]
|
||||
|
|
@ -254,13 +270,15 @@ flowchart LR
|
|||
TG1 --> DF1
|
||||
TG2 --> DF2
|
||||
|
||||
%% Light Gray Styling with Dark Text
|
||||
%% Light Gray Styling with Dark Text + Gold Primary Goal
|
||||
classDef primaryGoal fill:#fef3c7,color:#78350f,stroke:#fbbf24,stroke-width:3px
|
||||
classDef businessGoal fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
|
||||
classDef platform fill:#e5e7eb,color:#111827,stroke:#9ca3af,stroke-width:3px
|
||||
classDef targetGroup fill:#f9fafb,color:#1f2937,stroke:#d1d5db,stroke-width:2px
|
||||
classDef drivingForces fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
|
||||
|
||||
class BG0,BG1,BG2 businessGoal
|
||||
class BG0 primaryGoal
|
||||
class BG1,BG2 businessGoal
|
||||
class PLATFORM platform
|
||||
class TG0,TG1,TG2 targetGroup
|
||||
class DF0,DF1,DF2 drivingForces
|
||||
|
|
@ -271,32 +289,66 @@ flowchart LR
|
|||
### **System Overview (Center)**
|
||||
The central node represents **Whiteport Design Studio** - an end-to-end design methodology that transforms designers from overwhelmed task-doers into empowered strategic leaders.
|
||||
|
||||
### **Business Goals (Left Branch)**
|
||||
Three strategic goals drive the project:
|
||||
- **🌟 WDS Vision**: Becoming the guiding light for designers worldwide
|
||||
- **📊 Core Objectives**: Measurable adoption targets (1,000 designers, 50 evangelists, 100 entrepreneurs, 100 developers)
|
||||
- **🚀 Community Growth**: Building engaged community and thought leadership
|
||||
### **Business Goals (Left Branch) - Properly Prioritized**
|
||||
|
||||
**⭐ PRIMARY GOAL: 50 Evangelists (THE ENGINE)**
|
||||
- The absolute top priority in yellow/gold highlighting
|
||||
- These 50 hardcore believers drive everything else
|
||||
- Timeline: 12 months
|
||||
- **This is the key to expansion**
|
||||
|
||||
**🚀 WDS Adoption Goals**
|
||||
- Driven by the 50 evangelists
|
||||
- 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
|
||||
- Timeline: 24 months
|
||||
- Focused on methodology spread
|
||||
|
||||
**💼 Whiteport Business Goals**
|
||||
- Company-level objectives (speaking, case studies, client projects)
|
||||
- Timeline: 24 months
|
||||
- **Important distinction:** WDS success drives these opportunities, not vice versa
|
||||
|
||||
### **Target User Groups (Right Branch)**
|
||||
Three prioritized personas with distinct needs:
|
||||
- **🎯 Stina the Strategist**: Primary target, designer seeking strategic leadership role
|
||||
- **💼 Lars the Leader**: Secondary target, entrepreneur needing quality design process
|
||||
- **💻 Felix the Full-Stack**: Tertiary target, developer wanting better specifications
|
||||
- **🎯 Stina the Strategist**: Primary target, becomes evangelist
|
||||
- **💼 Lars the Leader**: Secondary target, validates business value
|
||||
- **💻 Felix the Full-Stack**: Tertiary target, benefits from better specs
|
||||
|
||||
### **Usage Goals Legend**
|
||||
- **✅ Green Checkmarks**: Positive goals - what users want to achieve
|
||||
- **❌ Red X Marks**: Negative goals - what users want to avoid
|
||||
- **⭐ Yellow/Gold Box**: PRIMARY GOAL - the engine that drives everything
|
||||
|
||||
---
|
||||
|
||||
## Key Insights
|
||||
|
||||
### **The Flywheel: 50 Evangelists Drive Everything**
|
||||
|
||||
**THE ENGINE (Priority #1):**
|
||||
- 50 hardcore evangelists are THE PRIMARY GOAL
|
||||
- Timeline: 12 months
|
||||
- These believers complete the course, build real projects, actively share and teach
|
||||
- They create the flywheel that drives ALL other objectives
|
||||
|
||||
**WDS Adoption (Priority #2):**
|
||||
- Driven BY the 50 evangelists spreading the word
|
||||
- 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
|
||||
- Timeline: 24 months
|
||||
- Focus: Methodology spread and adoption
|
||||
|
||||
**Whiteport Business (Priority #3):**
|
||||
- Company revenue goals (NOT WDS methodology goals)
|
||||
- Speaking, case studies, client projects
|
||||
- Timeline: 24 months
|
||||
- **Key distinction**: WDS success creates these opportunities, not vice versa
|
||||
|
||||
### **Primary Development Focus**
|
||||
1. **Strategic Leadership Transformation** - Address Stina's core need to move from overwhelmed to empowered
|
||||
2. **AI Confidence Building** - Structured, hand-holding path to professional AI use
|
||||
3. **Business Value Validation** - Show Lars how WDS designers deliver measurable results
|
||||
4. **Better Specifications** - Prove to Felix that logical, complete specs reduce headaches
|
||||
5. **Community Engine** - Build the 50 hardcore evangelists who drive broader adoption
|
||||
1. **Convert Stina into Evangelist** - She's the profile who becomes one of the 50
|
||||
2. **Strategic Leadership Transformation** - Address Stina's core need to move from overwhelmed to empowered
|
||||
3. **AI Confidence Building** - Structured, hand-holding path to professional AI use
|
||||
4. **Business Value Validation** - Show Lars how WDS designers deliver measurable results
|
||||
5. **Better Specifications** - Prove to Felix that logical, complete specs reduce headaches
|
||||
|
||||
### **Critical Success Factors**
|
||||
- **Emotional Transformation**: Burden → Calling (the battle cry in action)
|
||||
|
|
@ -401,15 +453,17 @@ Three prioritized personas with distinct needs:
|
|||
(Loop closes)
|
||||
```
|
||||
|
||||
**The Flywheel:**
|
||||
1. Stina learns WDS → becomes strategic leader
|
||||
2. Stina delivers better specs → Felix's life improves
|
||||
3. Felix delivers quality → Lars's business succeeds
|
||||
4. Lars hires more WDS designers → creates demand
|
||||
5. Success stories inspire more Stinas → 50 evangelists emerge
|
||||
6. Evangelists spread WDS → 1,000 designers adopt
|
||||
**The Flywheel (Prioritized):**
|
||||
1. **STINA BECOMES EVANGELIST** ⭐ (THE PRIMARY GOAL)
|
||||
2. Stina learns WDS → becomes strategic leader
|
||||
3. Stina delivers better specs → Felix's life improves
|
||||
4. Felix delivers quality → Lars's business succeeds
|
||||
5. Lars hires more WDS designers → creates demand
|
||||
6. Success stories inspire more Stinas → 50 evangelists emerge (12 months)
|
||||
7. **Evangelists spread WDS** → 1,000 designers adopt (24 months)
|
||||
8. **WDS success** → Whiteport opportunities emerge (speaking, clients, etc.)
|
||||
|
||||
**Design Implication:** The page must start the flywheel by converting Stina first. Lars and Felix are supporting actors in Stina's hero journey.
|
||||
**Design Implication:** The page must start the flywheel by converting Stina into one of the 50 evangelists. Everything flows from this. Lars and Felix are supporting actors in Stina's hero journey.
|
||||
|
||||
---
|
||||
|
||||
|
|
@ -469,24 +523,33 @@ Three prioritized personas with distinct needs:
|
|||
|
||||
## Success Metrics Alignment
|
||||
|
||||
### How Trigger Map Connects to Objectives:
|
||||
### How Trigger Map Connects to Objectives (Properly Prioritized):
|
||||
|
||||
**Converting Stina → Achieves:**
|
||||
- ✅ 1,000 designers (she's the primary target)
|
||||
- ✅ 50 evangelists (she becomes one)
|
||||
- ✅ 250 community (she participates)
|
||||
- ✅ Testimonials/case studies (she shares success)
|
||||
**⭐ PRIMARY: Converting Stina into Evangelist → Achieves:**
|
||||
- ✅ **50 evangelists** (THE ENGINE - she becomes one of them)
|
||||
- ✅ Completes course + builds real project
|
||||
- ✅ Actively shares and teaches others
|
||||
- ✅ Creates testimonials and case studies from her success
|
||||
- **Timeline: 12 months**
|
||||
- **This drives ALL other objectives**
|
||||
|
||||
**Validating for Lars → Achieves:**
|
||||
- ✅ 100 entrepreneurs (he sees business value)
|
||||
- ✅ Speaking engagements (he recommends methodology)
|
||||
- ✅ Case studies (his company becomes proof)
|
||||
**🚀 SECONDARY: Evangelists Drive WDS Adoption → Achieves:**
|
||||
- ✅ 1,000 designers (evangelists spread the word)
|
||||
- ✅ 100 entrepreneurs (evangelists demonstrate business value)
|
||||
- ✅ 100 developers (evangelists deliver better specs)
|
||||
- ✅ 250 community (evangelists create engagement)
|
||||
- **Timeline: 24 months**
|
||||
|
||||
**Helping Felix → Achieves:**
|
||||
- ✅ 100 developers (word spreads about better specs)
|
||||
- ✅ Community feedback (dev perspective helps refine)
|
||||
**💼 TERTIARY: WDS Success Drives Whiteport Business → Achieves:**
|
||||
- ✅ 10 speaking engagements (credibility from WDS success)
|
||||
- ✅ 20 case studies (real projects from evangelist community)
|
||||
- ✅ 50 testimonials (happy evangelists and users)
|
||||
- ✅ Client opportunities (visibility and demand from WDS adoption)
|
||||
- **Timeline: 24 months**
|
||||
|
||||
**The Trigger Map IS the Strategic Foundation**
|
||||
**The Trigger Map IS the Strategic Foundation - And Prioritization Matters**
|
||||
|
||||
The page must convert Stina → make her an evangelist → evangelists drive everything else.
|
||||
|
||||
---
|
||||
|
||||
|
|
|
|||
Loading…
Reference in New Issue