diff --git a/src/modules/wds/examples/WDS-Presentation/docs/2-trigger-map/00-trigger-map-poster.md b/src/modules/wds/examples/WDS-Presentation/docs/2-trigger-map/00-trigger-map-poster.md index fc1478e7..758af7d5 100644 --- a/src/modules/wds/examples/WDS-Presentation/docs/2-trigger-map/00-trigger-map-poster.md +++ b/src/modules/wds/examples/WDS-Presentation/docs/2-trigger-map/00-trigger-map-poster.md @@ -16,7 +16,7 @@ flowchart LR %% Business Goals (Left) BG0["
⭐ PRIMARY GOAL: 50 EVANGELISTS

THE ENGINE
50 hardcore believers and advocates
Completed course + built real project
Actively sharing and teaching others
Timeline: 12 months

"] BG1["
🚀 WDS ADOPTION GOALS

1,000 designers using WDS
100 entrepreneurs embracing
100 developers benefiting
250 active community members
Timeline: 24 months

"] - BG2["
💼 WHITEPORT BUSINESS GOALS

10 speaking engagements
20 case studies published
50 testimonials
Client project opportunities
Timeline: 24 months

"] + BG2["
🌟 COMMUNITY OPPORTUNITIES

10 speaking engagements (members)
20 case studies published (members)
50 testimonials (members)
Client project opportunities (members)
Timeline: 24 months

"] %% Central Platform PLATFORM["
🎨 WHITEPORT DESIGN STUDIO

End-to-End Design Methodology

Transform designers from overwhelmed
task-doers into empowered strategic
leaders who shoulder complexity
as a calling, not a burden

"] @@ -77,10 +77,11 @@ The central node represents **Whiteport Design Studio** - an end-to-end design m - Timeline: 24 months - Focused on methodology spread -**💼 Whiteport Business Goals** -- Company-level objectives (speaking, case studies, client projects) +**🌟 Community Opportunities** +- Real-world opportunities created FOR community members +- Members get speaking gigs, publish case studies, land client projects - Timeline: 24 months -- **Important distinction:** WDS success drives these opportunities, not vice versa +- **Key distinction:** These opportunities benefit the evangelists and designers, building their careers and reputation ### **Target User Groups (Right Branch)** Three prioritized personas with distinct needs: @@ -152,23 +153,37 @@ This is the visual overview. For detailed documentation, see: --- -### 💼 WHITEPORT BUSINESS GOALS (Company Revenue & Growth) +### 🌟 COMMUNITY OPPORTUNITIES (Real-World Benefits for Members) -**Note:** These are Whiteport company goals, NOT WDS methodology goals. WDS success creates these opportunities, not vice versa. +**Note:** These are opportunities WDS creates FOR the community members - the evangelists and designers who use WDS. They build their careers, reputations, and businesses. -**Objective 5: Thought Leadership & Validation** -- **Statement:** Establish WDS/Whiteport as recognized leaders through speaking and case studies -- **Metric:** Speaking engagements + published case studies from real projects + testimonials -- **Target:** 10 speaking engagements, 20 case studies, 50 testimonials +**Objective 5: Speaking & Thought Leadership** +- **Statement:** Community members get speaking opportunities at conferences and events +- **Metric:** WDS-trained designers invited to speak about their methodology and results +- **Target:** 10 speaking engagements by community members - **Timeline:** 24 months -- **Business Impact:** Creates consulting opportunities and client leads +- **Benefit to Members:** Career advancement, thought leadership, professional recognition -**Objective 6: Client Project Opportunities** -- **Statement:** Generate paid client projects through WDS visibility and credibility -- **Metric:** Qualified leads + signed client projects using WDS methodology -- **Target:** TBD based on Whiteport capacity +**Objective 6: Published Case Studies** +- **Statement:** Community members publish case studies about their WDS projects +- **Metric:** Real project case studies showcasing WDS methodology and results +- **Target:** 20 published case studies by community members - **Timeline:** 24 months -- **Business Impact:** Direct revenue for Whiteport agency +- **Benefit to Members:** Portfolio building, credibility, attracting clients + +**Objective 7: Professional Testimonials** +- **Statement:** Community members share testimonials about WDS impact on their work +- **Metric:** Video or written testimonials from designers, entrepreneurs, and developers +- **Target:** 50 testimonials from community +- **Timeline:** 24 months +- **Benefit to Members:** Recognition, contribution to movement, helping others + +**Objective 8: Client Project Opportunities** +- **Statement:** WDS-trained designers land client projects because of their WDS expertise +- **Metric:** Job offers, freelance gigs, or consulting projects specifically requesting WDS methodology +- **Target:** Track and celebrate member success stories +- **Timeline:** 24 months +- **Benefit to Members:** Direct revenue, career growth, competitive advantage in market --- @@ -242,7 +257,7 @@ flowchart LR %% Business Goals (Left) BG0["
⭐ PRIMARY GOAL: 50 EVANGELISTS

THE ENGINE
50 hardcore believers and advocates
Completed course + built real project
Actively sharing and teaching others
Timeline: 12 months

"] BG1["
🚀 WDS ADOPTION GOALS

1,000 designers using WDS
100 entrepreneurs embracing
100 developers benefiting
250 active community members
Timeline: 24 months

"] - BG2["
💼 WHITEPORT BUSINESS GOALS

10 speaking engagements
20 case studies published
50 testimonials
Client project opportunities
Timeline: 24 months

"] + BG2["
🌟 COMMUNITY OPPORTUNITIES

10 speaking engagements (members)
20 case studies published (members)
50 testimonials (members)
Client project opportunities (members)
Timeline: 24 months

"] %% Central Platform PLATFORM["
🎨 WHITEPORT DESIGN STUDIO

End-to-End Design Methodology

Transform designers from overwhelmed
task-doers into empowered strategic
leaders who shoulder complexity
as a calling, not a burden

"] @@ -303,10 +318,11 @@ The central node represents **Whiteport Design Studio** - an end-to-end design m - Timeline: 24 months - Focused on methodology spread -**💼 Whiteport Business Goals** -- Company-level objectives (speaking, case studies, client projects) +**🌟 Community Opportunities** +- Real-world opportunities created FOR community members +- Members get speaking gigs, publish case studies, land client projects - Timeline: 24 months -- **Important distinction:** WDS success drives these opportunities, not vice versa +- **Key distinction:** These opportunities benefit the evangelists and designers, building their careers and reputation ### **Target User Groups (Right Branch)** Three prioritized personas with distinct needs: @@ -337,11 +353,11 @@ Three prioritized personas with distinct needs: - Timeline: 24 months - Focus: Methodology spread and adoption -**Whiteport Business (Priority #3):** -- Company revenue goals (NOT WDS methodology goals) -- Speaking, case studies, client projects +**Community Opportunities (Priority #3):** +- Real-world benefits FOR community members +- Speaking gigs, case studies, testimonials, client projects - Timeline: 24 months -- **Key distinction**: WDS success creates these opportunities, not vice versa +- **Key benefit**: WDS-trained designers become sought-after, land better opportunities, build careers ### **Primary Development Focus** 1. **Convert Stina into Evangelist** - She's the profile who becomes one of the 50 @@ -461,7 +477,7 @@ Three prioritized personas with distinct needs: 5. Lars hires more WDS designers → creates demand 6. Success stories inspire more Stinas → 50 evangelists emerge (12 months) 7. **Evangelists spread WDS** → 1,000 designers adopt (24 months) -8. **WDS success** → Whiteport opportunities emerge (speaking, clients, etc.) +8. **WDS success** → Community members get opportunities (speaking, case studies, better clients) **Design Implication:** The page must start the flywheel by converting Stina into one of the 50 evangelists. Everything flows from this. Lars and Felix are supporting actors in Stina's hero journey. @@ -540,16 +556,17 @@ Three prioritized personas with distinct needs: - ✅ 250 community (evangelists create engagement) - **Timeline: 24 months** -**💼 TERTIARY: WDS Success Drives Whiteport Business → Achieves:** -- ✅ 10 speaking engagements (credibility from WDS success) -- ✅ 20 case studies (real projects from evangelist community) -- ✅ 50 testimonials (happy evangelists and users) -- ✅ Client opportunities (visibility and demand from WDS adoption) +**🌟 TERTIARY: WDS Success Creates Opportunities for Community → Achieves:** +- ✅ 10 speaking engagements (members invited to speak at conferences) +- ✅ 20 case studies (members publish their WDS project success) +- ✅ 50 testimonials (members share their transformation stories) +- ✅ Client opportunities (members land projects because they're WDS-trained) - **Timeline: 24 months** +- **Benefit: Career advancement and recognition for community members** **The Trigger Map IS the Strategic Foundation - And Prioritization Matters** -The page must convert Stina → make her an evangelist → evangelists drive everything else. +The page must convert Stina → make her an evangelist → evangelists drive adoption → adoption creates opportunities for all members. ---