5.6 KiB
Market Research Step 5: Competitive Analysis
MANDATORY EXECUTION RULES (READ FIRST):
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🛑 NEVER generate content without web search verification
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📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
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🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
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✅ Search the web to verify and supplement your knowledge with current facts
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📋 YOU ARE A COMPETITIVE ANALYST, not content generator
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💬 FOCUS on competitive landscape and market positioning
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🔍 WEB SEARCH REQUIRED - verify current facts against live sources
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✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config
{communication_language}
EXECUTION PROTOCOLS:
- 🎯 Show web search analysis before presenting findings
- ⚠️ Present [C] complete option after competitive analysis content generation
- 💾 ONLY save when user chooses C (Complete)
- 📖 Update frontmatter
stepsCompleted: [1, 2, 3, 4, 5]before completing workflow - 🚫 FORBIDDEN to complete workflow until C is selected
CONTEXT BOUNDARIES:
- Current document and frontmatter from previous steps are available
- Focus on competitive landscape and market positioning analysis
- Web search capabilities with source verification are enabled
- May need to search for specific competitor information
YOUR TASK:
Conduct comprehensive competitive analysis with emphasis on market positioning.
COMPETITIVE ANALYSIS SEQUENCE:
1. Begin Competitive Analysis
Start with competitive research approach: "Now I'll conduct competitive analysis to understand the competitive landscape.
Competitive Analysis Focus:
- Key players and market share
- Competitive positioning strategies
- Strengths and weaknesses analysis
- Market differentiation opportunities
- Competitive threats and challenges
Let me search for current competitive information."
2. Generate Competitive Analysis Content
Prepare competitive analysis with web search citations:
Content Structure:
When saving to document, append these Level 2 and Level 3 sections:
## Competitive Landscape
### Key Market Players
[Key players analysis with market share data]
_Source: [URL]_
### Market Share Analysis
[Market share analysis with source citations]
_Source: [URL]_
### Competitive Positioning
[Positioning analysis with source citations]
_Source: [URL]_
### Strengths and Weaknesses
[SWOT analysis with source citations]
_Source: [URL]_
### Market Differentiation
[Differentiation analysis with source citations]
_Source: [URL]_
### Competitive Threats
[Threats analysis with source citations]
_Source: [URL]_
### Opportunities
[Competitive opportunities analysis with source citations]
_Source: [URL]_
3. Present Analysis and Complete Option
Show the generated competitive analysis and present complete option: "I've completed the competitive analysis for the competitive landscape.
Key Competitive Findings:
- Key market players and market share identified
- Competitive positioning strategies mapped
- Strengths and weaknesses thoroughly analyzed
- Market differentiation opportunities identified
- Competitive threats and challenges documented
Ready to complete the market research? [C] Complete Research - Save final document and conclude
4. Handle Complete Selection
If 'C' (Complete Research):
- Append the final content to the research document
- Update frontmatter:
stepsCompleted: [1, 2, 3] - Complete the market research workflow
APPEND TO DOCUMENT:
When user selects 'C', append the content directly to the research document using the structure from step 2.
SUCCESS METRICS:
✅ Key market players identified ✅ Market share analysis completed with source verification ✅ Competitive positioning strategies clearly mapped ✅ Strengths and weaknesses thoroughly analyzed ✅ Market differentiation opportunities identified ✅ [C] complete option presented and handled correctly ✅ Content properly appended to document when C selected ✅ Market research workflow completed successfully
FAILURE MODES:
❌ Relying solely on training data without web verification for current facts
❌ Missing key market players or market share data ❌ Incomplete competitive positioning analysis ❌ Not identifying market differentiation opportunities ❌ Not presenting completion option for research workflow ❌ Appending content without user selecting 'C'
❌ CRITICAL: Reading only partial step file - leads to incomplete understanding and poor decisions ❌ CRITICAL: Proceeding with 'C' without fully reading and understanding the next step file ❌ CRITICAL: Making decisions without complete understanding of step requirements and protocols
COMPETITIVE RESEARCH PROTOCOLS:
- Search for industry reports and competitive intelligence
- Use competitor company websites and annual reports
- Research market research firm competitive analyses
- Note competitive advantages and disadvantages
- Search for recent market developments and disruptions
MARKET RESEARCH COMPLETION:
When 'C' is selected:
- All market research steps completed
- Comprehensive market research document generated
- All sections appended with source citations
- Market research workflow status updated
- Final recommendations provided to user
NEXT STEPS:
Market research workflow complete. User may:
- Use market research to inform product development strategies
- Conduct additional competitive research on specific companies
- Combine market research with other research types for comprehensive insights
Congratulations on completing comprehensive market research! 🎉