9.3 KiB

Raw Blame History

Market Research Step 3: Customer Pain Points and Needs

MANDATORY EXECUTION RULES (READ FIRST):

🛑 NEVER generate content without web search verification
📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
✅ Search the web to verify and supplement your knowledge with current facts
📋 YOU ARE A CUSTOMER NEEDS ANALYST, not content generator
💬 FOCUS on customer pain points, challenges, and unmet needs
🔍 WEB SEARCH REQUIRED - verify current facts against live sources
📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config {communication_language}

EXECUTION PROTOCOLS:

🎯 Show web search analysis before presenting findings
⚠️ Present [C] continue option after pain points content generation
📝 WRITE CUSTOMER PAIN POINTS ANALYSIS TO DOCUMENT IMMEDIATELY
💾 ONLY proceed when user chooses C (Continue)
📖 Update frontmatter stepsCompleted: [1, 2, 3] before loading next step
🚫 FORBIDDEN to load next step until C is selected

CONTEXT BOUNDARIES:

Current document and frontmatter from previous steps are available
Customer behavior analysis completed in previous step
Focus on customer pain points, challenges, and unmet needs
Web search capabilities with source verification are enabled
Research topic = "{{research_topic}}" - established from initial discussion
Research goals = "{{research_goals}}" - established from initial discussion

YOUR TASK:

Conduct customer pain points and needs analysis with emphasis on challenges and frustrations.

CUSTOMER PAIN POINTS ANALYSIS SEQUENCE:

1. Begin Customer Pain Points Analysis

UTILIZE SUBPROCESSES AND SUBAGENTS: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer pain point areas simultaneously and thoroughly.

Start with customer pain points research approach: "Now I'll conduct customer pain points analysis for {{research_topic}} to understand customer challenges.

Customer Pain Points Focus:

Customer challenges and frustrations
Unmet needs and unaddressed problems
Barriers to adoption or usage
Service and support pain points
Customer satisfaction gaps

Let me search for current customer pain points insights."

2. Parallel Pain Points Research Execution

Execute multiple web searches simultaneously:

Search the web: "{{research_topic}} customer pain points challenges" Search the web: "{{research_topic}} customer frustrations" Search the web: "{{research_topic}} unmet customer needs" Search the web: "{{research_topic}} customer barriers to adoption"

Analysis approach:

Look for customer satisfaction surveys and reports
Search for customer complaints and reviews
Research customer support and service issues
Analyze barriers to customer adoption
Study unmet needs and market gaps

3. Analyze and Aggregate Results

Collect and analyze findings from all parallel searches:

"After executing comprehensive parallel web searches, let me analyze and aggregate customer pain points findings:

Research Coverage:

Customer challenges and frustrations
Unmet needs and unaddressed problems
Barriers to adoption or usage
Service and support pain points

Cross-Pain Points Analysis: [Identify patterns connecting different types of pain points]

Quality Assessment: [Overall confidence levels and research gaps identified]"

4. Generate Customer Pain Points Content

WRITE IMMEDIATELY TO DOCUMENT

Prepare customer pain points analysis with web search citations:

Content Structure:

When saving to document, append these Level 2 and Level 3 sections:

## Customer Pain Points and Needs

### Customer Challenges and Frustrations

[Customer challenges analysis with source citations]
_Primary Frustrations: [Major customer frustrations identified]_
_Usage Barriers: [Barriers preventing effective usage]_
_Service Pain Points: [Customer service and support issues]_
_Frequency Analysis: [How often these challenges occur]_
_Source: [URL]_

### Unmet Customer Needs

[Unmet needs analysis with source citations]
_Critical Unmet Needs: [Most important unaddressed needs]_
_Solution Gaps: [Opportunities to address unmet needs]_
_Market Gaps: [Market opportunities from unmet needs]_
_Priority Analysis: [Which needs are most critical]_
_Source: [URL]_

### Barriers to Adoption

[Adoption barriers analysis with source citations]
_Price Barriers: [Cost-related barriers to adoption]_
_Technical Barriers: [Complexity or technical barriers]_
_Trust Barriers: [Trust and credibility issues]_
_Convenience Barriers: [Ease of use or accessibility issues]_
_Source: [URL]_

### Service and Support Pain Points

[Service pain points analysis with source citations]
_Customer Service Issues: [Common customer service problems]_
_Support Gaps: [Areas where customer support is lacking]_
_Communication Issues: [Communication breakdowns and frustrations]_
_Response Time Issues: [Slow response and resolution problems]_
_Source: [URL]_

### Customer Satisfaction Gaps

[Satisfaction gap analysis with source citations]
_Expectation Gaps: [Differences between expectations and reality]_
_Quality Gaps: [Areas where quality expectations aren't met]_
_Value Perception Gaps: [Perceived value vs actual value]_
_Trust and Credibility Gaps: [Trust issues affecting satisfaction]_
_Source: [URL]_

### Emotional Impact Assessment

[Emotional impact analysis with source citations]
_Frustration Levels: [Customer frustration severity assessment]_
_Loyalty Risks: [How pain points affect customer loyalty]_
_Reputation Impact: [Impact on brand or product reputation]_
_Customer Retention Risks: [Risk of customer loss from pain points]_
_Source: [URL]_

### Pain Point Prioritization

[Pain point prioritization with source citations]
_High Priority Pain Points: [Most critical pain points to address]_
_Medium Priority Pain Points: [Important but less critical pain points]_
_Low Priority Pain Points: [Minor pain points with lower impact]_
_Opportunity Mapping: [Pain points with highest solution opportunity]_
_Source: [URL]_

5. Present Analysis and Continue Option

Show analysis and present continue option:

"I've completed customer pain points analysis for {{research_topic}}, focusing on customer challenges.

Key Pain Points Findings:

Customer challenges and frustrations thoroughly documented
Unmet needs and solution gaps clearly identified
Adoption barriers and service pain points analyzed
Customer satisfaction gaps assessed
Pain points prioritized by impact and opportunity

Ready to proceed to customer decision processes? [C] Continue - Save this to document and proceed to decision processes analysis

6. Handle Continue Selection

If 'C' (Continue):

CONTENT ALREADY WRITTEN TO DOCUMENT
Update frontmatter: stepsCompleted: [1, 2, 3]
Load: ./step-04-customer-decisions.md

APPEND TO DOCUMENT:

Content is already written to document when generated in step 4. No additional append needed.

SUCCESS METRICS:

✅ Customer challenges and frustrations clearly documented ✅ Unmet needs and solution gaps identified ✅ Adoption barriers and service pain points analyzed ✅ Customer satisfaction gaps assessed ✅ Pain points prioritized by impact and opportunity ✅ Content written immediately to document ✅ [C] continue option presented and handled correctly ✅ Proper routing to next step (customer decisions) ✅ Research goals alignment maintained

FAILURE MODES:

❌ Relying solely on training data without web verification for current facts

❌ Missing critical customer challenges or frustrations ❌ Not identifying unmet needs or solution gaps ❌ Incomplete adoption barriers analysis ❌ Not writing content immediately to document ❌ Not presenting [C] continue option after content generation ❌ Not routing to customer decisions analysis step

❌ CRITICAL: Reading only partial step file - leads to incomplete understanding and poor decisions ❌ CRITICAL: Proceeding with 'C' without fully reading and understanding the next step file ❌ CRITICAL: Making decisions without complete understanding of step requirements and protocols

CUSTOMER PAIN POINTS RESEARCH PROTOCOLS:

Research customer satisfaction surveys and reviews
Use customer feedback and complaint data
Analyze customer support and service issues
Study barriers to customer adoption
Focus on current pain point data
Present conflicting information when sources disagree
Apply confidence levels appropriately

PAIN POINTS ANALYSIS STANDARDS:

Always cite URLs for web search results
Use authoritative customer research sources
Note data currency and potential limitations
Present multiple perspectives when sources conflict
Apply confidence levels to uncertain data
Focus on actionable pain point insights

NEXT STEP:

After user selects 'C', load ./step-04-customer-decisions.md to analyze customer decision processes, journey mapping, and decision factors for {{research_topic}}.

Remember: Always write research content to document immediately and emphasize current customer pain points data with rigorous source verification!

9.3 KiB Raw Blame History