10 KiB

Raw Blame History

Trigger Map: WDS Presentation Page

Visual overview connecting business goals to user psychology

Created: December 27, 2025
Author: Mårten Angner with Saga the Analyst
Methodology: Based on Effect Mapping (Balic & Domingues), adapted by WDS

Strategic Visualization

%%{init: {'theme':'base', 'themeVariables': { 'fontFamily':'Inter, system-ui, sans-serif', 'fontSize':'14px'}}}%%
flowchart LR
    %% Business Goals (Left)
    BG0["<br/>⭐ PRIMARY GOAL: 50 EVANGELISTS<br/><br/>THE ENGINE<br/>50 hardcore believers and advocates<br/>Completed course + built real project<br/>Actively sharing and teaching others<br/>Timeline: 12 months<br/><br/>"]
    BG1["<br/>🚀 WDS ADOPTION GOALS<br/><br/>1,000 designers using WDS<br/>100 entrepreneurs embracing<br/>100 developers benefiting<br/>250 active community members<br/>Timeline: 24 months<br/><br/>"]
    BG2["<br/>🌟 COMMUNITY OPPORTUNITIES<br/><br/>10 speaking engagements<br/>20 case studies published<br/>50 testimonials<br/>Client project opportunities<br/>Timeline: 24 months<br/><br/>"]
    
    %% Central Platform
    PLATFORM["<br/>🎨 WHITEPORT DESIGN STUDIO<br/><br/>End-to-End Design Methodology<br/><br/>Transform designers from overwhelmed<br/>task-doers into empowered strategic<br/>leaders who shoulder complexity<br/>as a calling, not a burden<br/><br/>"]
    
    %% Target Groups (Right)
    TG0["<br/>🎯 STINA THE STRATEGIST<br/>PRIMARY TARGET<br/><br/>Designer - Psychology background<br/>Job hunting - Overwhelmed<br/>AI curious but lacks confidence<br/><br/>"]
    TG1["<br/>💼 LARS THE LEADER<br/>SECONDARY TARGET<br/><br/>Entrepreneur - Employee #3<br/>Non-tech founder role<br/>Designer on maternity leave<br/><br/>"]
    TG2["<br/>💻 FELIX THE FULL-STACK<br/>TERTIARY TARGET<br/><br/>Developer - Software engineer<br/>Loves structure - Hates UI<br/>Respects design craft<br/><br/>"]
    
    %% Driving Forces (Far Right)
    DF0["<br/>🎯 STINA'S DRIVERS<br/><br/>WANTS<br/>✅ Be strategic expert<br/>✅ Make real impact<br/>✅ Use AI confidently<br/><br/>FEARS<br/>❌ Being replaced by AI<br/>❌ Wasting time/energy<br/>❌ Being sidelined<br/><br/>"]
    
    DF1["<br/>💼 LARS'S DRIVERS<br/><br/>WANTS<br/>✅ Happy & productive team<br/>✅ Smooth transition<br/>✅ Quality work<br/><br/>FEARS<br/>❌ Quality dropping<br/>❌ Being taken advantage<br/>❌ Team embarrassment<br/><br/>"]
    
    DF2["<br/>💻 FELIX'S DRIVERS<br/><br/>WANTS<br/>✅ Clear specifications<br/>✅ Logical thinking<br/>✅ Enlightened day<br/><br/>FEARS<br/>❌ Illogical designs<br/>❌ Vague specs<br/>❌ Forced UI work<br/><br/>"]
    
    %% Connections
    BG0 --> PLATFORM
    BG1 --> PLATFORM
    BG2 --> PLATFORM
    PLATFORM --> TG0
    PLATFORM --> TG1
    PLATFORM --> TG2
    TG0 --> DF0
    TG1 --> DF1
    TG2 --> DF2

    %% Light Gray Styling with Dark Text + Gold Primary Goal
    classDef primaryGoal fill:#fef3c7,color:#78350f,stroke:#fbbf24,stroke-width:3px
    classDef businessGoal fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
    classDef platform fill:#e5e7eb,color:#111827,stroke:#9ca3af,stroke-width:3px
    classDef targetGroup fill:#f9fafb,color:#1f2937,stroke:#d1d5db,stroke-width:2px
    classDef drivingForces fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
    
    class BG0 primaryGoal
    class BG1,BG2 businessGoal
    class PLATFORM platform
    class TG0,TG1,TG2 targetGroup
    class DF0,DF1,DF2 drivingForces

Summary

Battle Cry: "Shoulder the complexity, break it down using AI as your co-pilot. Not as a burden, but with excitement. Not as a task, but as a calling!"

The Flywheel:

⭐ Create awesome designers who become evangelists (THE ENGINE - 12 months)
🚀 Evangelists drive WDS adoption (1,000 designers, 100 entrepreneurs, 100 developers, 250 community - 24 months)
🌟 WDS success creates opportunities for community (Speaking, case studies, better clients - 24 months)

Primary Target: Stina the Strategist - overwhelmed designer becomes empowered strategic leader and evangelist

Detailed Documentation

Business Strategy

01-Business-Goals.md - Vision, objectives, and success metrics

Vision: WDS becomes the guiding light for designers and clients worldwide - empowering designers to thrive in the AI era while delivering exceptional value that drives real product success.

Priority Tiers:

⭐ PRIMARY GOAL: 50 Evangelists (THE ENGINE - 12 months)
- Build passionate core of WDS believers who advocate and spread the methodology
- These 50 drive ALL other objectives - this is the key to expansion
🚀 WDS Adoption Goals (24 months)
- 1,000 designers actively using WDS methodology
- 100 entrepreneurs embracing WDS for their product development
- 100 developers benefiting from BMad Method integration
- 250 active community members
🌟 Community Opportunities (24 months)
- 10 speaking engagements by community members
- 20 published case studies by members
- 50 testimonials from community
- Client project opportunities for WDS-trained designers

Target Users

02-Stina-the-Strategist.md - Primary target persona

Profile: Multi-dimensional designer with psychology background, end of 1-year contract, actively job hunting, overwhelmed and working secret overtime. AI curious but lacks confidence.

Positive Drivers:

✅ Be the go-to strategic expert - valued and asked for advice
✅ Make real impact on the world through grand adventures
✅ Confidently use AI professionally and scale her impact

Negative Drivers:

❌ Being replaced by AI or becoming irrelevant
❌ Wasting time/energy on tools that don't work
❌ Being sidelined or not valued when she could save the world

Transformation: Overwhelmed task-doer → Empowered strategic leader

03-Lars-the-Leader.md - Secondary target persona

Profile: Seasoned entrepreneur (employee #3, practically founder), not a tech person but plays hybrid PM/CTO role. Designer going on maternity leave - needs stand-in with AI knowledge and drive.

Positive Drivers:

✅ Team that's happy AND productive (optimized machinery)
✅ Smooth designer transition with AI-savvy replacement
✅ Quality work that fulfills the vision (willing to pay)

Negative Drivers:

❌ Quality dropping or bottlenecks (takes very personally)
❌ Being taken advantage of by consultants
❌ Being embarrassed in front of his team

Role in Flywheel: Validates business value, creates demand for WDS designers

04-Felix-the-Full-Stack.md - Tertiary target persona

Profile: Full-stack developer with straight career path. Loves BMad Method structure and documentation. Respects designers because he's terrible at "GUIs - who even calls it that anymore?"

Positive Drivers:

✅ Clear, logical specifications that make his life easier
✅ Designers who think things through before handing off
✅ Work that enlightens his day (not creates problems)

Negative Drivers:

❌ Illogical designs creating cascading headaches
❌ Vague specs forcing him to guess designer's intent
❌ Being forced to do UI work he's terrible at

Role in Flywheel: Benefits from WDS specs, spreads word about better collaboration

Strategic Implications

05-Key-Insights.md - Design and development priorities

Primary Development Focus:

Create Awesome Designers Who Become Evangelists - Stina becomes one of the 50
Strategic Leadership Transformation - From overwhelmed to empowered
AI Confidence Building - Structured, hand-holding path
Business Value Validation - Show Lars how WDS delivers results
Better Specifications - Prove to Felix that specs reduce headaches

Critical Success Factors:

Emotional Transformation: Burden → Calling
Hand-Holding Approach: Clear steps, course modules, installation
Proof of Results: Dog Week case study (5x faster)
Free Access: No cost barriers
Complete Journey: Idea → maintenance

Emotional Transformation Goals:

"I can be the strategic leader my team needs"
"AI amplifies my expertise, doesn't replace it"
"I have a structured path that works"
"I'm making real difference through grand adventures"
"Design is my calling, not just a task"

06-Feature-Impact.md - Prioritized features for UX and development (Optional Design Brief)

Top Priority Features (Must Have MVP):

Testimonials & Social Proof (Score: 11) 🏆 - ONLY feature scoring HIGH across all three personas
BMad Method Integration (Score: 11) 🏆 - All personas benefit from seamless design-to-dev
End-to-End Workflow Through Agents (Score: 9) - Complete journey told through expert guides (Saga, Freya, Idunn, Mimir)
Conceptual Specifications (Score: 9) - Specs that capture concept + reasoning, making Stina indispensable and Felix happy
Example Projects/Case Studies (Score: 8) - Proof that overcomes "wasting time" fear
Course Modules (Score: 6) - Hand-holding builds Stina's confidence
Installation Documentation (Score: 5) - Removes barrier to entry

Key Insight: Agents merged into workflow story - maintains strategic score (9) while creating more engaging, memorable presentation. Characters make abstract methodology human and approachable.

How to Read the Diagram

The trigger map connects business goals (left) through the platform (center) to target user groups (right) and their driving forces (far right).

Priority:

⭐ Gold box = PRIMARY GOAL (50 Evangelists - THE ENGINE)
🚀 Gray boxes = Supporting goals driven by evangelists
🌟 Gray boxes = Opportunities created for community members

Driving Forces:

✅ Green checkmarks = Positive goals (what users want)
❌ Red X marks = Negative goals (what users fear/avoid)

Generated by Whiteport Design Studio
Trigger Mapping methodology credits: Effect Mapping by Mijo Balic & Ingrid Domingues (inUse), adapted with negative driving forces by WDS

10 KiB Raw Blame History

Trigger Map: WDS Presentation Page

Strategic Visualization

Summary

Detailed Documentation

Business Strategy

Target Users

Strategic Implications

How to Read the Diagram

10 KiB

Raw Blame History