BMAD-METHOD/docs/user-journeys/project-initiation.md

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# Project Initiation Journey
This document maps the complete journey of a Product Owner initiating a new project using the BMAD Method.
## Persona Profile: Product Owner
**Name**: Patricia (Product Owner)
**Role**: Product Owner / Product Manager
**Experience**: 5+ years in product management
**Goals**:
- Define clear project scope and requirements
- Create comprehensive project documentation
- Set up project structure for team success
- Establish measurable success criteria
**Pain Points**:
- Balancing detail with time constraints
- Communicating technical requirements clearly
- Ensuring alignment between business and technical teams
- Managing stakeholder expectations
## Journey Map
```mermaid title="Project Initiation Journey" type="diagram"
journey
title Project Initiation User Journey
section Project Definition
Identify business need: 4
Define project scope: 3
Establish success criteria: 4
section Requirements Gathering
Collect stakeholder input: 3
Document user stories: 2
Prioritize requirements: 3
section Project Setup
Create project structure: 4
Define technical approach: 3
Establish timeline: 2
section Handoff
Brief development team: 4
Address questions: 3
Begin implementation: 5
```
## Detailed Journey Stages
### 1. Project Definition Phase
#### Entry Point
- Business request for new feature/product
- Market opportunity identification
- Technical debt or system improvement need
#### Key Touchpoints
- **Project Brief Template**: Initial documentation structure
- **BMAD PO Persona**: Guidance on project definition
- **Success Criteria Framework**: Establishing measurable outcomes
#### Decision Points
- ⭐ **Project Scope Definition**: Determining boundaries and MVP
- **Solution**: Scope definition template with examples
- **Success Metric**: 90% of projects stay within initial scope
#### Pain Points
- 🔴 **Ambiguous Business Requirements**: Unclear objectives from stakeholders
- **Solution**: Requirement clarification prompts and templates
- **Success Metric**: Reduction in scope changes after initiation
- 🔴 **Success Criteria Formulation**: Difficulty defining measurable outcomes
- **Solution**: SMART goal templates with industry-specific examples
- **Success Metric**: 100% of projects have quantifiable success metrics
### 2. Requirements Gathering Phase
#### Key Touchpoints
- **Stakeholder Interview Guide**: Structured approach to gathering input
- **User Story Template**: Standardized format for requirements
- **Prioritization Framework**: Method for ranking requirements
#### Decision Points
- ⭐ **MVP Feature Selection**: Determining core vs. nice-to-have features
- **Solution**: Value/effort prioritization matrix
- **Success Metric**: MVP delivery time reduced by 30%
#### Pain Points
- 🔴 **Stakeholder Alignment**: Conflicting priorities from different departments
- **Solution**: Stakeholder alignment workshop templates
- **Success Metric**: Stakeholder consensus achieved before development starts
- 🔴 **Technical Feasibility**: Uncertainty about implementation possibilities
- **Solution**: Early architect consultation workflow
- **Success Metric**: Technical roadblocks identified before development
### 3. Project Setup Phase
#### Key Touchpoints
- **Project Structure Template**: Standardized project organization
- **Technical Approach Document**: Architecture and technology decisions
- **Timeline Generator**: Realistic schedule creation
#### Decision Points
- ⭐ **Technology Stack Selection**: Choosing appropriate technologies
- **Solution**: Technology comparison framework with recommendations
- **Success Metric**: 95% of projects use recommended technology patterns
#### Pain Points
- 🔴 **Timeline Estimation**: Difficulty predicting development time
- **Solution**: Historical data-based estimation templates
- **Success Metric**: Delivery estimates within 20% of actual time
- 🔴 **Resource Allocation**: Uncertainty about required team composition
- **Solution**: Skill matrix and resource planning tools
- **Success Metric**: Reduced mid-project resource adjustments
### 4. Handoff Phase
#### Key Touchpoints
- **Development Brief Template**: Comprehensive handoff documentation
- **Q&A Session Structure**: Framework for addressing team questions
- **Implementation Kickoff**: Structured start to development
#### Decision Points
- ⭐ **Development Approach**: Waterfall vs. agile implementation
- **Solution**: Development methodology decision tree
- **Success Metric**: 100% team alignment on approach before starting
#### Pain Points
- 🔴 **Knowledge Transfer**: Ensuring complete understanding by development team
- **Solution**: Knowledge transfer checklist and verification
- **Success Metric**: Zero "requirements clarification" delays
- 🔴 **Maintaining Involvement**: Balancing oversight without micromanagement
- **Solution**: RACI matrix for ongoing product owner involvement
- **Success Metric**: Weekly touchpoints established for all projects
## Emotional Journey
```mermaid title="Emotional Journey" type="diagram"
journey
title Emotional Journey - Project Initiation
section Project Definition
Excitement about new project: 5
Pressure to define correctly: 2
Confidence in clear direction: 4
section Requirements Gathering
Overwhelmed by stakeholder input: 2
Frustration with conflicting needs: 2
Satisfaction with prioritized list: 4
section Project Setup
Concern about technical decisions: 3
Anxiety about timeline accuracy: 2
Relief with completed structure: 4
section Handoff
Pride in comprehensive documentation: 5
Nervousness about team reception: 3
Excitement as implementation begins: 5
```
## Success Metrics
| Metric | Target | Measurement Method |
|--------|--------|-------------------|
| Time to Project Definition | < 3 days | Project timeline tracking |
| Requirement Clarity Score | > 4.5/5 | Development team survey |
| Scope Change Requests | < 15% | Change request tracking |
| Handoff Completeness | 100% checklist completion | Handoff verification |
| Development Start Delay | < 1 day after handoff | Project timeline analysis |
## Journey Optimization Opportunities
1. **Automated Stakeholder Input**: Streamline gathering and consolidating feedback
2. **AI-Enhanced Requirement Writing**: Improve clarity and testability of requirements
3. **Predictive Timeline Generation**: Use historical data to improve estimates
4. **Interactive Project Visualization**: Better communicate project structure to stakeholders
5. **Continuous Feedback Loop**: Establish mechanisms for ongoing refinement
## Next Steps in User Journey
After completing the project initiation journey, Product Owners typically proceed to:
1. [Sprint Planning Journey](sprint-planning.md) - Organizing work into manageable increments
2. [Feature Prioritization Journey](feature-prioritization.md) - Ongoing backlog management
3. [Stakeholder Communication Journey](stakeholder-communication.md) - Regular updates and expectation management
---
*The project initiation journey establishes the foundation for project success and sets expectations for all participants.*