118 lines
2.6 KiB
Markdown
118 lines
2.6 KiB
Markdown
---
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title: "How to Create a Product Brief"
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description: How to create a product brief using the BMad Method
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---
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Use the `product-brief` workflow to define product vision and strategy through an interactive process.
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---
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## When to Use This
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- Starting new product or major feature initiative
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- Aligning stakeholders before detailed planning
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- Transitioning from exploration to strategy
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- Need executive-level product documentation
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---
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## Prerequisites
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- BMad Method installed
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- Analyst agent available
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- Optional: Research documents from previous workflows
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---
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## Steps
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### 1. Load the Analyst Agent
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Start a fresh chat and load the Analyst agent.
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### 2. Run the Product Brief Workflow
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```
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*product-brief
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```
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### 3. Answer the Interactive Questions
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The workflow guides you through strategic product vision definition:
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- What problem are you solving?
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- Who are your target users?
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- What makes this solution different?
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- What's the MVP scope?
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### 4. Review and Refine
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The agent will draft sections and let you refine them interactively.
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---
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## What You Get
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The `product-brief.md` document includes:
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- **Executive summary** - High-level overview
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- **Problem statement** - With evidence
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- **Proposed solution** - And differentiators
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- **Target users** - Segmented
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- **MVP scope** - Ruthlessly defined
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- **Financial impact** - And ROI
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- **Strategic alignment** - With business goals
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- **Risks and open questions** - Documented upfront
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---
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## Integration with Other Workflows
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The product brief feeds directly into the PRD workflow:
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| Analysis Output | Planning Input |
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|-----------------|----------------|
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| product-brief.md | **prd** workflow |
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| market-research.md | **prd** context |
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| technical-research.md | **architecture** (Phase 3) |
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Planning workflows automatically load the product brief if it exists.
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---
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## Common Patterns
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### Greenfield Software (Full Analysis)
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```
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1. brainstorm-project - explore approaches
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2. research (market/technical/domain) - validate viability
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3. product-brief - capture strategic vision
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4. → Phase 2: prd
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```
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### Skip Analysis (Clear Requirements)
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```
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→ Phase 2: prd or tech-spec directly
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```
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---
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## Tips
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- Be specific about the problem you're solving
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- Ruthlessly prioritize MVP scope
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- Document assumptions and risks
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- Use research findings as evidence
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- This is recommended for greenfield projects
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---
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## Related
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- [Run Brainstorming Session](/docs/how-to/workflows/run-brainstorming-session.md) - Explore ideas first
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- [Conduct Research](/docs/how-to/workflows/conduct-research.md) - Validate ideas
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- [Create PRD](/docs/how-to/workflows/create-prd.md) - Next step after product brief
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