147 lines
4.7 KiB
Markdown
147 lines
4.7 KiB
Markdown
# Deliverable: Product Brief
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**Crystal-clear strategic foundation that guides every design decision**
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---
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## About WDS & the Product brief
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**WDS (Whiteport Design Studio)** is an AI agent framework module within the BMAD Method that transforms how designers work. Instead of creating documentation that gets lost in translation, your design work becomes **powerful prompts** that guide AI agents and development teams with precision and intent.
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**The Product Brief** is your first strategic deliverable in the WDS workflow. After you've secured stakeholder commitment (Pitch & Service Agreement), this document defines **what you're building and why it matters**. Everything that follows - from trigger mapping to final specifications - builds on this foundation.
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Think of it as your project's constitution: the strategic reference point that keeps everyone aligned as the project evolves.
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---
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## What Is This Deliverable?
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The Product Brief is your project's north star - a comprehensive document that defines:
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- What you're building and why it matters
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- Who it's for and what problems it solves
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- How success will be measured
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- Strategic positioning and competitive landscape
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- Technical and business constraints
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**Created by:** Saga the WDS Analyst Agent
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**When:** Phase 2 (Module 04) - After alignment, before design work begins
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**Format:** Structured markdown document
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---
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## Why This Matters
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**Without a solid Product Brief:**
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- ❌ Teams build features nobody asked for
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- ❌ Scope creep becomes unmanageable
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- ❌ Design decisions based on personal preference, not strategy
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- ❌ You can't evaluate trade-offs ("Should we add this feature?")
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**With a Product Brief:**
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- ✅ Every design decision has clear rationale
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- ✅ Team alignment on priorities
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- ✅ Ability to say "no" to scope creep
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- ✅ Confidence that you're building the right thing
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---
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## The Dialog with Your Thinking Partner: Saga the Analyst
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**The Process (30-45 minutes):**
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Saga the Analyst guides you through defining your product with strategic questions:
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```
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Saga the Analyst: "Let's start with the vision. In one sentence,
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what transformation are you creating for users?"
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You: "We're helping small teams manage their projects without
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the complexity of enterprise tools."
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Saga the Analyst: "Perfect! That's clear. Now, who specifically is this for?"
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You: "Remote teams of 3-10 people - freelancers, startups, small agencies."
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Saga the Analyst: "Got it. Who is this NOT for?"
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You: "Large enterprises with complex approval workflows -
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they need something different."
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Saga the Analyst: "Great clarity! Let's talk about core features..."
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```
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As you talk, Saga the Analyst creates:
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- ✅ Vision statement
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- ✅ Target users (who it's for, who it's NOT for)
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- ✅ Core features (prioritized)
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- ✅ Success criteria (SMART objectives)
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- ✅ Competitive landscape
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- ✅ Constraints
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Then you review together:
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```
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Saga the Analyst: "Here's your Product Brief. Does this capture your vision?"
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You: "Yes! But add 'time tracking' to must-haves."
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Saga the Analyst: "Updated! ✅ Brief is ready."
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```
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**Result:** Product Brief saved to `/docs/1-project-brief/01-product-brief.md`
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---
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## What's Included
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### Core Sections
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1. **Project Vision:** The big picture - what transformation you're creating
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2. **Product Positioning:** How you're different from competitors
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3. **Target Users:** Detailed description of who this is for (and who it's NOT for)
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4. **Core Features:** Essential functionality (prioritized)
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5. **Success Criteria:** SMART objectives and measurable KPIs
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6. **Competitive Landscape:** Where you fit in the market
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7. **Constraints:** Budget, timeline, technical, regulatory limitations
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8. **Business Model:** How this makes/saves money
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9. **Risks & Assumptions:** What could go wrong and what we're betting on
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---
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## Example
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See the [WDS Presentation Project - Product Brief](../../examples/WDS-Presentation/docs/1-project-brief/01-product-brief.md)
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---
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## Agent Activation
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To start creating your Product Brief:
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```
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@saga I need to create a Product Brief for [Your Project Name].
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```
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Saga the Analyst will begin the conversation and guide you through the process.
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---
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## How to Create This
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**Hands-on Tutorial:** [Module 04: Project Brief](../module-04-project-brief/tutorial-04.md)
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**Workflow Reference:** [Project Brief Workflow](../src/workflows/1-project-brief/)
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---
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## Getting Started with WDS
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New to WDS? Install the complete AI agent framework to unlock all capabilities:
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👉 **[Install WDS & Get Started](../../getting-started/getting-started-overview.md)**
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---
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**Previous Deliverable:** [Service Agreement](service-agreement.md)
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**Next Deliverable:** [Trigger Map & Personas](trigger-map.md)
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