62 lines
3.2 KiB
YAML
62 lines
3.2 KiB
YAML
# WeChat Mini Game Market Research: {{GAME_NAME}}
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## 1. Executive Summary
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- **Date:** {{DATE}}
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- **Prepared For:** {{STAKEHOLDER_NAME}}
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- **Key Findings:** A brief overview of the most critical insights from the research.
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- **Recommendations:** High-level suggestions based on the findings (e.g., "Proceed with development," "Pivot to a different genre," "Focus on a niche audience").
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## 2. Market Overview
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- **Market Size & Growth:** Statistics or estimates on the size of the WeChat Mini Game market and its growth trajectory.
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- **Current Trends:**
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- **Popular Genres:** What types of games are currently trending? (e.g., Hyper-casual, Puzzle, RPG, Simulation).
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- **Monetization Models:** Dominant monetization strategies (e.g., Ad-driven, IAP, Hybrid).
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- **Social Integration:** How are games leveraging WeChat's social features?
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- **Technological Trends:** Use of 3D graphics, real-time multiplayer, etc.
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## 3. Target Audience Analysis
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- **Primary Audience:**
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- **Demographics:** Age, gender, location, occupation.
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- **Behaviors:** When do they play? How long are their sessions? What are their motivations for playing?
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- **Secondary Audience:**
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- Other potential user groups to target.
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## 4. Competitor Analysis
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- **Direct Competitors (similar genre on WeChat):**
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- **Competitor 1: {{COMPETITOR_1_NAME}}**
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- **Gameplay:** What is their core loop? What are their key features?
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- **Strengths:** What do they do well? (e.g., "Great art style," "Strong community").
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- **Weaknesses:** Where are they lacking? (e.g., "Bugs," "Poor monetization balance").
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- **User Ratings & Reviews:** Common themes from user feedback.
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- **Competitor 2: {{COMPETITOR_2_NAME}}**
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- ... (repeat for other competitors)
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- **Indirect Competitors (games in other genres competing for the same audience's time):**
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- Briefly list and analyze.
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## 5. SWOT Analysis for {{GAME_NAME}}
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- **Strengths:**
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- What are our internal advantages? (e.g., "Unique game mechanic," "Experienced team").
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- **Weaknesses:**
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- What are our internal limitations? (e.g., "Small marketing budget," "New to the WeChat platform").
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- **Opportunities:**
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- What external factors can we leverage? (e.g., "A gap in the market for [niche]," "New WeChat API for [feature]").
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- **Threats:**
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- What external factors could harm our success? (e.g., "A big publisher is releasing a similar game," "Changes in WeChat's policies").
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## 6. Unique Selling Proposition (USP)
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- **What makes {{GAME_NAME}} different and better than the competition?**
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- This should be a clear, concise statement. For example: "{{GAME_NAME}} is the only real-time multiplayer puzzle game on WeChat that allows you to directly challenge your friends."
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## 7. Market Viability & Recommendations
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- **Overall Assessment:** Based on the research, is there a viable market for {{GAME_NAME}}?
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- **Recommendations for Game Design:**
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- Features to include to compete effectively.
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- Features to avoid.
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- **Recommendations for Marketing:**
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- Key messages to emphasize.
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- Channels to use for reaching the target audience.
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## 8. Appendix
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- **Data Sources:** Links to articles, reports, and other data used in the research.
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- **Raw Data:** (e.g., full list of competitor games, survey results).
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