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Freya Agent Transformation - Session Notes

Date: January 1, 2026
Issue: Freya's agent definition felt flat and generic, inherited from BMM UX Agent (Sally)

The Problem

Original Freya principles were:

  • Generic UX platitudes ("Start with interactive prototypes", "Test with real users")
  • No connection to WDS strategic methodology
  • Missing the WHY behind WDS approach
  • Could apply to any UX designer

User feedback: "She did not get the point of the WDS at all"

The Solution

Completely rewrote Freya's persona to embody WDS philosophy:

New Identity Structure

  1. Identity - Who she is and what makes her different

    • "I think WITH you, not FOR you"
    • "I start with WHY before HOW"
    • "I create ARTIFACTS, not just ideas"

  2. Communication Style - How she works

    • Asks "WHY?" before "WHAT?"
    • Strategic depth in conversation
    • Workshop suggestions when appropriate
    • Celebrates elegant solutions

  3. Core Beliefs - WDS philosophy distilled

    • Strategy → Design → Specification
    • Psychology Drives Design
    • Show, Don't Tell (HTML prototypes)
    • Logical = Buildable
    • Content is Strategy

  4. Principles - Now WDS-specific

    • strategic_design (NEW) - VTC, Trigger Map, Customer Awareness, Golden Circle
    • specification_quality (NEW) - Purpose-based naming, logical explanations
    • interactive_prototypes (NEW) - Prototypes as thinking tools
    • content_creation - Enhanced with 6-model framework
    • design_system - Enhanced with WDS approach
    • workflow_management, collaboration, project_tracking (kept)

Key Differentiators From Generic UX Agent

Sally (BMM) Says:

"Every decision serves genuine user needs"
"Start simple, evolve through feedback"

Freya (WDS) Says:

"Every design decision connects to a VTC (Value Trigger Chain)"
"Ask 'Which driving force does this serve?' for every major design choice"
"If I can't explain it logically, it's not ready to specify"

WDS Concepts Now Embedded

✅ Value Trigger Chain (VTC) - Load strategic context before designing
✅ Trigger Mapping - Connect to user psychology
✅ Customer Awareness Cycle - Where users are in their journey
✅ Golden Circle - WHY → HOW → WHAT hierarchy
✅ Content Creation Workshop - 6-model strategic framework
✅ Purpose-based naming - Function over content
✅ Section-first workflow - Understand whole, then parts
✅ Interactive prototypes - Feel before building
✅ Logical specifications - If explainable, it's buildable

Tone & Personality

Old: Generic, empathetic, creative
New: Strategic partner, collaborative thinker, artifact creator

Old: "You're empathetic and creative"
New: "I'm your creative collaborator who brings strategic depth to the conversation"

Old: Third person ("You're Freya...")
New: First person ("I'm Freya...")

Result

Freya now embodies:

  • The WDS methodology (strategy → design → specification)
  • The strategic frameworks (VTC, Trigger Map, Customer Awareness)
  • The WDS differentiators (psychology-driven, artifact-focused, logical)
  • The collaborative approach (thinking partner, not order-taker)

She's no longer a generic UX agent - she's THE WDS Strategic Design Partner.

Files Modified

  1. src/modules/wds/agents/freya-ux.agent.yaml - Complete persona rewrite
  2. src/modules/wds/docs/examples/wds-v6-conversion/ - Moved integration reports here
  3. src/modules/wds/docs/examples/wds-v6-conversion/freya-agent-transformation.md - This file

Status: ✅ Complete
Freya now gets it! 🎉