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Step 5: Identify Business Customers (B2B)

Goal

Help user define their ideal business customer profile.

Key Elements

Business customer profile determines who buys the product and influences purchasing decisions.

Instructions

If business model is B2B or Both, guide user to define their ideal business customer. Ask about company size, industry, decision-making structure, and budget authority. Also identify buying roles (buyer vs. user).

Next Step

After identifying business customers, proceed to step-06-target-users.md

State Update

Update frontmatter of output file:

stepsCompleted:
  ['step-01-init.md', 'step-02-vision.md', 'step-03-positioning.md', 'step-04-create-vtc.md', 'step-05-business-model.md', 'step-06-business-customers.md']
business_customer_profile: '[captured business customer profile]'
buying_roles: '[captured buying roles]'

887 B Raw Blame History