161 lines
4.8 KiB
Markdown
161 lines
4.8 KiB
Markdown
# Deliverable: Trigger Map & Personas
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**Connect business goals to user psychology - design with insight, not guesswork**
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---
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## About WDS & the Trigger Map
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**WDS (Whiteport Design Studio)** is an AI agent framework module within the BMAD Method that transforms how designers work. Instead of creating documentation that gets lost in translation, your design work becomes **powerful prompts** that guide AI agents and development teams with precision and intent.
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**The Trigger Map** bridges strategy and design. It connects what your business wants to achieve with what motivates (and frustrates) your users. This becomes the psychological foundation for every design decision you make.
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---
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## What Is This Deliverable?
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The Trigger Map is a strategic framework that connects:
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- **Business Goals:** What the company wants to achieve
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- **User Psychology:** What motivates and frustrates your users
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- **Personas:** Detailed profiles of key user groups
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- **Feature Priorities:** Which features move the needle on both
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**Created by:** Cascade the Strategist
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**When:** Phase 3 - After Product Brief, before design begins
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**Format:** Visual map + detailed persona documents
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---
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## Why This Matters
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**Without Trigger Mapping:**
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- ❌ You guess at user needs based on assumptions
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- ❌ Features get prioritized by "coolness" not impact
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- ❌ Design feels generic and disconnected
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- ❌ No psychological foundation for UX decisions
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**With Trigger Mapping:**
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- ✅ Design decisions grounded in user psychology
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- ✅ Clear feature prioritization based on impact
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- ✅ Personas with depth (not demographic stereotypes)
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- ✅ Connection between what users need and what business wants
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---
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## What's Included
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### 1. Business Goals
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- SMART objectives with measurable targets
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- Priority ranking (what matters most?)
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- Connection to product strategy
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### 2. Driving Forces
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- **Positive Forces:** What motivates users (aspirations, gains, desires)
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- **Negative Forces:** What frustrates users (pain points, fears, obstacles)
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- Emotional and practical triggers for each persona
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### 3. Personas
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Detailed profiles for each key user group:
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- Background & context
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- Current situation & pain points
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- Goals & aspirations
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- Fears & frustrations
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- Motivations & values
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- Tech savviness & preferences
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### 4. Feature Impact Analysis
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- How each feature affects persona driving forces
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- Impact on business goals
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- Priority matrix (High/Medium/Low impact)
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### 5. Key Insights
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- Strategic recommendations
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- Design principles derived from psychology
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- "Aha!" moments from the mapping process
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---
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## The Dialog with Your Strategy Partner: Cascade the Strategist
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**The Process (2-3 hours across multiple sessions):**
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Cascade the Strategist guides you through mapping the psychology:
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```
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Cascade the Strategist: "Let's map the driving forces. Who's your primary user?"
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You: "Freelance designers managing client projects."
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Cascade the Strategist: "Perfect. What keeps them up at night? What are they afraid of?"
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You: "Missing deadlines, looking unprofessional, losing clients because
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of poor communication."
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Cascade the Strategist: "Strong negative forces. Now, what do they aspire to?"
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You: "Being seen as organized and reliable. Growing their business.
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Working with better clients."
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Cascade the Strategist: "Excellent! Now, which features address those fears
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AND enable those aspirations?"
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```
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As you work together, Cascade the Strategist creates:
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- ✅ Business goal hierarchy
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- ✅ Detailed personas with psychology
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- ✅ Positive/negative driving forces
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- ✅ Feature impact matrix
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- ✅ Strategic insights
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Then you review together:
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```
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Cascade the Strategist: "Here's your Trigger Map. Does this capture the psychology?"
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You: "Yes! But automated reminders should be higher priority -
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it hits fear of missing deadlines."
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Cascade the Strategist: "Updated! ✅ Trigger Map is complete."
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```
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**Result:** Trigger Map saved to `/docs/2-trigger-map/`
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---
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## Example
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See the [WDS Presentation Project - Trigger Map](../../examples/WDS-Presentation/docs/2-trigger-map/)
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---
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## Agent Activation
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To start creating your Trigger Map:
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```
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@cascade I need to create a Trigger Map for [Your Project Name].
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```
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Cascade the Strategist will begin the conversation and guide you through the process.
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---
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## How to Create This
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**Hands-on Tutorial:** [Module 04: Trigger Mapping](../module-04-map-triggers-outcomes/tutorial-04.md)
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**Workflow Reference:** [Trigger Mapping Workflow](../src/workflows/2-trigger-mapping/)
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---
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## Getting Started with WDS
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New to WDS? Install the complete AI agent framework to unlock all capabilities:
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👉 **[Install WDS & Get Started](../../getting-started/getting-started-overview.md)**
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---
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**Previous Deliverable:** [Product Brief](product-brief.md)
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**Next Deliverable:** [Platform PRD & Architecture](platform-prd.md)
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