3.8 KiB
Module 04 - Product Brief - Your Strategic Foundation Through Guided Conversation
Teams waste weeks building the wrong thing beautifully. The Product Brief prevents this - a 2-3 page strategic document that answers the 5 questions every project needs before design starts. Create it through AI-guided conversation with Saga, your thinking partner.
You'll learn: ✅ Why projects fail without strategic foundation (and how to prevent it) ✅ The 5 strategic questions every Product Brief must answer ✅ What the document looks like and how teams use it ✅ How WDS ensures excellence through thinking partnership ✅ Additional strategic documents you can create as needed
Free & open-source | 46-58 minutes | Foundation module
⏱️ Timestamps
00:00 The AI Prompting Trap 01:00 The Paradigm Shift - Brief as Ultimate Prompt 02:00 The 30 Questions Process 03:00 One Environment Workflow 04:00 Ending AI Hallucinations 05:00 The Value Proposition
🎯 The 5 Strategic Questions
What & Why - Vision and positioning (what you're building, why it matters) Who - Target users and stakeholders (who uses it, who decides) How We'll Know - Success criteria (measurable outcomes) Context - Competitive landscape (alternatives, differentiation) Boundaries - Constraints (technical, business, design limitations)
📋 What You'll Create
Core Document: Product Brief (2-3 pages) - Single source of truth for entire team
Optional Documents (as needed): Core Features - Feature prioritization (must/should/could/won't have) Tone of Voice - Brand personality and communication guidelines Visual Design Brief - Visual direction and inspiration Technical Brief - Architecture and integration requirements Content Strategy - Content types, goals, publishing Localization Strategy - Multi-language/region planning Accessibility Requirements - Compliance and user needs Data & Privacy - Collection, storage, compliance
📚 Course Resources
🌊 WDS Presentation: https://whiteport.com/whiteport-design-studio/
📖 Tutorial 04: https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/learn-wds/module-04-product-brief/tutorial-04.md
📖 Project Brief Template: https://github.com/whiteport-collective/whiteport-design-studio/blob/main/src/modules/wds/workflows/1-project-brief/project-brief/complete/project-brief.template.md
💬 UX-Design channel in the BMad Discord Community: https://discord.gg/Pn63gAuX
📖 GitHub Discussions: https://github.com/whiteport-collective/whiteport-design-studio/discussions
◀️ Previous Module: Module 03 - Alignment & Signoff https://www.youtube.com/watch?v=TKjOLlU8UCE
▶️ Next Module: Module 05 - Trigger Mapping https://youtu.be/xs_cRk-NoJk
📚 Full Course: https://github.com/whiteport-collective/whiteport-design-studio/blob/main/docs/learn-wds/00-course-overview.md
⚡ The WDS Advantage
Thinking Partnership: Human-in-the-loop collaboration from BMad methodology AI-Guided: No blank page, no missed elements Conversational: Talk it out, Saga writes it down Professional: Built-in best practices (SMART goals, constraint checklists) Flexible: Two levels (simplified or complete based on needs) Living: Easy to update as you learn
✅ Next Steps:
- Watch this module to understand the Product Brief approach
- Complete Tutorial 04 to create your Product Brief with Saga
- Add optional documents as your project needs them
- Share with team for alignment
- Start Module 05: Trigger Mapping
🎨 About WDS AI-augmented design methodology by Mårten Angner (Whiteport, Sweden). The Product Brief is your project's constitution - everything else is legislation.
#ProductBrief #DesignStrategy #ProjectPlanning #WDS #StrategicFoundation #AIGuided
This one document is the difference between confident execution and constant confusion. 🎯