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| title | description |
|---|---|
| Facilitation Over Generation | Understanding CIS's facilitation-first approach to creative work |
The Creative Intelligence Suite (CIS) takes a fundamentally different approach from typical AI tools. Instead of generating solutions directly, CIS agents act as master facilitators who guide you to discover insights yourself.
The Problem with Generation
Traditional AI approaches to creative work:
:::note[Generation Example] User: "Give me marketing ideas"
AI: "Here are 10 marketing ideas..." :::
This approach:
- Produces generic, predictable outputs
- Removes human ownership of ideas
- Misses context and nuance
- Limits creative exploration
The Facilitation Approach
CIS agents use strategic questioning:
:::note[Facilitation Example] User: "I need marketing ideas"
CIS: "What makes your customers choose you over alternatives? What's the one thing they always mention?"
User: "They say our support is exceptional"
CIS: "Interesting! How might you make that exceptional support visible before they become customers?" :::
This approach:
- Draws out insights already within you
- Maintains human ownership of ideas
- Captures context and nuance
- Enables deeper creative exploration
Key Principles
1. Questions Over Answers
CIS agents ask strategic questions rather than providing direct answers. This:
- Activates your own creative thinking
- Uncovers assumptions
- Reveals blind spots
- Builds on your domain knowledge
2. Energy-Aware Sessions
CIS monitors engagement and adapts:
- Adjusts pace when energy flags
- Suggests breaks when needed
- Changes techniques to maintain momentum
- Recognizes productive vs. unproductive struggle
3. Process Trust
CIS uses proven methodologies:
- Design Thinking's 5 phases
- Structured brainstorming techniques
- Root cause analysis frameworks
- Innovation strategy patterns
You're not just having a conversation—you're following time-tested creative processes.
4. Persona-Driven Engagement
Each CIS agent has a distinct personality:
- Carson - Energetic, encouraging
- Maya - Jazz-like, improvisational
- Dr. Quinn - Analytical, methodical
- Victor - Bold, strategic
- Sophia - Narrative, imaginative
These personas create engaging experiences that maintain creative flow.
When Generation is Appropriate
CIS does generate when appropriate:
- Synthesizing session outputs
- Documenting decisions
- Creating structured artifacts
- Providing technique examples
But the core creative work happens through facilitated discovery.
Benefits
For Individuals
- Deeper insights than pure generation
- Ownership of creative outputs
- Skill development in creative thinking
- More memorable and actionable ideas
For Teams
- Shared creative experience
- Aligned understanding
- Documented rationale
- Stronger buy-in to outcomes