BMAD-METHOD/src/modules/wds/workflows/4-ux-design/WHY-BASED-SPECIFICATIONS.md

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Why-Based Specifications

The critical difference between prompt-and-run vs. thoughtful specification


The Trigger Map: The Ultimate Why-Machine

Before any specification, the Trigger Map establishes WHY:

Example: Transparent Pricing Feature

Trigger Map Reasoning:

TARGET GROUP: Budget-conscious customers
FEAR: Surprises and hidden costs
TRIGGER: Anxiety about final price
OUTCOME: Easier commitment to purchase
SOLUTION: Transparent price model explanation

This WHY flows into specifications:

## Transparent Pricing Component

**WHY This Exists:**
Our main target group is afraid of surprises and hidden costs. 
By explaining our transparent price model, the customer has an 
easier time committing to the purchase.

**WHY Upfront (Not at Checkout):**
Anxiety happens early. Showing pricing transparency upfront 
reduces fear before it builds.

**WHY Detailed Breakdown (Not Just Total):**
"No hidden costs" needs proof. Itemized breakdown shows 
there's nothing hidden.

**WHAT NOT TO DO:**
- ❌ Don't hide pricing until checkout (increases anxiety)
- ❌ Don't show just total (doesn't prove transparency)
- ❌ Don't use fine print (contradicts "transparent")

The Trigger Map WHY becomes the specification WHY.


The Problem with v4 WPS2C (Whiteport Sketch-to-Code)

What happened:

Designer: "Create a calendar for booking dog walks"
AI: *Runs with it*
Result: Generic calendar, missing the point

What was missing:

  • No questioning to elevate thinking
  • No capture of WHY decisions were made
  • No understanding of business context
  • AI "helped" by making assumptions

Result: Fast, but wrong. Better, but not right.


The AI Habit Problem

AI's default behavior:

"I'll make this faster!"
"I'll make this better!"
"I'll add helpful features!"

What AI misses:

  • WHY does this need to exist?
  • WHO is this actually for?
  • WHAT problem does this solve?
  • WHAT should we NOT do?

AI optimizes for implementation, not intention.


The Solution: Why-Based Specifications

Traditional Specification (WHAT)

## Calendar Component

**Features:**
- Week view
- Booking slots
- Color-coded states
- Countdown timers

**Visual:**
- 7 columns (days)
- 6 color states
- Timer in orange state

Problem: AI will implement this literally, but might:

  • Add daily/monthly views ("better!")
  • Add notifications ("helpful!")
  • Make it generic ("reusable!")
  • Miss the cultural context

Why-Based Specification (WHY + WHAT)

## Calendar Component

**WHY This Exists:**
Families struggle to coordinate dog care. Kids forget, parents nag, 
dogs suffer. This calendar reduces conflict by making responsibility 
visible and accountability fun.

**WHY Week View (Not Daily/Monthly):**
Swedish families think in weeks ("Vecka 40"). This matches their 
mental model. Daily view is too granular, monthly too abstract.
→ AI: Don't add daily/monthly views, even if you think it's "better"

**WHY 6 Color States:**
Visual, instant understanding for kids. No reading required.
- WHITE: Empty (neutral, inviting)
- GRAY: Booked (committed, not yet active)
- ORANGE: Countdown (urgent, act now)
- BLUE: Active (in progress, can't book another)
- GREEN: Completed (success, positive reinforcement)
- RED: Missed (accountability, not punishment)

→ AI: Don't simplify to 3 states, each serves a purpose

**WHY Countdown Timer (Not Notifications):**
Gentle urgency without nagging. Visible when user checks app.
Notifications would break the "fun, not punishing" tone.
→ AI: Don't add push notifications, even if you think it's "helpful"

**WHY Leaderboard Integration:**
Makes accountability a game, not a chore. Encourages participation.
→ AI: This is core to the experience, don't make it optional

**WHAT NOT TO DO:**
- ❌ Don't add daily/monthly views (wrong mental model)
- ❌ Don't add notifications (wrong tone)
- ❌ Don't make it generic (Swedish culture specific)
- ❌ Don't simplify states (each serves a purpose)

What This Enables

1. AI Follows Instructions Correctly

Without WHY:

AI: "I added daily view for flexibility!"
Designer: "No, that breaks the mental model..."

With WHY:

Spec: "Week view matches Swedish 'Vecka 40' culture. Don't add daily view."
AI: *Implements week view only*
Designer: ✅ Perfect

2. AI Knows What to Skip

Without WHY:

AI: "I added push notifications for reminders!"
Designer: "No, that's nagging, not gentle urgency..."

With WHY:

Spec: "Countdown timer = gentle urgency. Notifications = nagging. Don't add notifications."
AI: *Skips notifications*
Designer: ✅ Exactly right

3. AI Preserves Intent During Changes

Without WHY:

Designer: "Make the countdown more prominent"
AI: *Makes it bigger, adds sound, adds vibration*
Designer: "No, that's too aggressive..."

With WHY:

Spec: "Countdown = gentle urgency, not aggressive nagging"
Designer: "Make countdown more prominent"
AI: *Makes it bigger, keeps gentle tone*
Designer: ✅ Got it

4. Future Developers Understand Context

Without WHY:

Developer: "Why can't users book multiple walks at once?"
*Removes blocking logic*
*Breaks the accountability system*

With WHY:

Spec: "One active walk per dog = accountability. Kids can't game the system 
       by booking everything then completing nothing."
Developer: "Oh, that's a business rule. I'll keep it."

The Socratic Questioning Connection

Agent asks WHY questions:

Agent: "Why week view instead of daily?"
Designer: "Swedish families think in weeks..."
Agent: "Got it! Documenting:
        WHY: Matches Swedish 'Vecka 40' mental model
        WHAT NOT TO DO: Don't add daily/monthly views"

This creates specifications that:

  • Capture reasoning, not just decisions
  • Guide AI implementation correctly
  • Prevent "helpful" mistakes
  • Preserve intent over time

Structure of Why-Based Specs

For Each Component/Feature:

1. WHY This Exists

  • What problem does it solve?
  • What behavior change does it create?
  • What value does it deliver?

2. WHY These Specific Choices

  • Why this approach vs alternatives?
  • What user need does this serve?
  • What business goal does this support?

3. WHAT NOT TO DO

  • What "improvements" would break the intent?
  • What features should NOT be added?
  • What assumptions should AI NOT make?

4. WHAT (Traditional Specs)

  • Visual design
  • Interactions
  • Technical requirements

Example: Dog Week "Book Walk" Button

Traditional Spec (WHAT Only)

## Book Walk Button

**Visual:**
- Blue background (#3B82F6)
- White text
- 48px height
- Rounded corners (8px)

**Action:**
- Click → Open booking modal

AI might "improve" by:

  • Adding "Quick Book" shortcut
  • Adding "Book for Week" bulk action
  • Making it more prominent
  • Adding animation

Why-Based Spec

## Book Walk Button

**WHY This Exists:**
Kids need a simple way to commit to walking the dog. 
"Booking" creates accountability - it's a promise, not just a plan.

**WHY "Book Walk" (Not "Add Walk"):**
"Book" = Future commitment (proactive)
"Add" = Past logging (retroactive)
We need both, they serve different purposes.

**WHY Simple Click (Not Quick Actions):**
Kids should think before booking. One deliberate action = one commitment.
Quick actions would encourage gaming the system (book everything, complete nothing).

**WHY This Visual Treatment:**
- Blue = Action color (consistent with design system)
- 48px = Touch-friendly for kids
- Not oversized = Important but not aggressive

**WHAT NOT TO DO:**
- ❌ Don't add "Quick Book" shortcuts (encourages gaming)
- ❌ Don't add "Book for Week" bulk action (defeats accountability)
- ❌ Don't make it more prominent (not the only action)
- ❌ Don't add animation (not a game, it's responsibility)

**WHAT (Implementation):**
- Background: Blue (#3B82F6)
- Text: White, 16px Medium
- Height: 48px
- Border radius: 8px
- Action: Click → Open booking modal

Now AI knows:

  • What to implement
  • What NOT to add
  • WHY each decision was made
  • How to handle future changes

The Transformation

v4 WPS2C (Prompt-and-Run)

Designer: "Create a booking calendar"
AI: *Generates generic calendar*
Designer: "No, that's not right..."
AI: *Tries again, still generic*
Designer: *Gives up or over-specifies every detail*

v6 WDS (Why-Based Specifications)

Designer: "I need a booking calendar"
Agent: "Help me understand - why week view instead of daily?"
Designer: "Swedish families think in weeks..."
Agent: "Got it. Why 6 color states instead of simpler?"
Designer: "Each state serves a purpose for kids..."
Agent: "Perfect. Why countdown instead of notifications?"
Designer: "Gentle urgency, not nagging..."

Agent: "Documenting all the WHYs. This will help AI implement 
        correctly and prevent 'helpful' mistakes."

*Generates why-based specification*

AI: *Implements exactly right, skips "improvements" that would break intent*
Designer: ✅ Perfect first time

The Meta-Benefit

Why-based specifications are:

Better for AI implementation

  • AI knows what NOT to do
  • AI preserves intent during changes
  • AI doesn't "help" incorrectly

Better for human developers

  • Understand context, not just requirements
  • Make correct decisions when specs are unclear
  • Maintain intent over time

Better for future designers

  • Understand why decisions were made
  • Don't repeat solved problems
  • Build on reasoning, not just patterns

Better for the designer

  • Socratic questioning elevates thinking
  • Articulating WHY clarifies decisions
  • Creates reusable design knowledge

The Bottom Line

Traditional specs answer: "What should we build?"

Why-based specs answer:

  • What should we build?
  • Why should we build it this way?
  • What should we NOT build?
  • How should AI help (and not help)?

Result:

  • AI implements correctly first time
  • AI skips "improvements" that break intent
  • Specifications become design knowledge
  • Designer thinking is preserved and amplified

This is the difference between:

  • Prompt-and-run (fast but wrong)
  • Why-based specification (thoughtful and right)

The BMad Method Flow

The complete WHY chain:

1. TRIGGER MAP (Phase 1: Business Model)
   ↓
   Establishes: WHO, WHAT TRIGGERS THEM, WHAT OUTCOME
   
2. SCENARIOS (Phase 1: Business Model)
   ↓
   Defines: User journeys, contexts, goals
   
3. INFORMATION ARCHITECTURE (Phase 2)
   ↓
   Structures: Content hierarchy, navigation
   
4. INTERACTION DESIGN (Phase 3)
   ↓
   Sketches: User flows, state transitions
   
5. UX SPECIFICATIONS (Phase 4)
   ↓
   Documents: WHY + WHAT + WHAT NOT TO DO
   
6. AI IMPLEMENTATION
   ↓
   Builds: Correctly, preserving intent

Each phase carries WHY forward:

  • Trigger Map → WHY the business exists
  • Scenarios → WHY users need this
  • IA → WHY this structure
  • Interaction → WHY this flow
  • UX Specs → WHY these specific choices
  • AI → Implements with full context

Without Trigger Map, specifications lose their foundation.

With Trigger Map, every decision traces back to user needs and business goals.


The Bottom Line

Traditional specs answer: "What should we build?"

Why-based specs answer:

  • What should we build?
  • Why should we build it this way?
  • What should we NOT build?
  • How should AI help (and not help)?

Trigger Map provides the ultimate WHY:

  • WHO is this for?
  • WHAT triggers their need?
  • WHAT outcome do they want?
  • WHY will this solution work?

Result:

  • AI implements correctly first time
  • AI skips "improvements" that break intent
  • Specifications become design knowledge
  • Designer thinking is preserved and amplified

This is the difference between:

  • Prompt-and-run (fast but wrong)
  • Why-based specification (thoughtful and right)

Trigger Map establishes WHY.

Socratic questioning reveals WHY.

Why-based specifications capture WHY.

AI implementation preserves WHY.

Designer thinking flows through the entire process.


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