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How to Create a Product Brief How to create a product brief using the BMad Method

Use the product-brief workflow to define product vision and strategy through an interactive process.

When to Use This

  • Starting new product or major feature initiative
  • Aligning stakeholders before detailed planning
  • Transitioning from exploration to strategy
  • Need executive-level product documentation

Prerequisites

  • BMad Method installed
  • Analyst agent available
  • Optional: Research documents from previous workflows

Steps

1. Load the Analyst Agent

Start a fresh chat and load the Analyst agent.

2. Run the Product Brief Workflow

*product-brief

3. Answer the Interactive Questions

The workflow guides you through strategic product vision definition:

  • What problem are you solving?
  • Who are your target users?
  • What makes this solution different?
  • What's the MVP scope?

4. Review and Refine

The agent will draft sections and let you refine them interactively.

What You Get

The product-brief.md document includes:

  • Executive summary - High-level overview
  • Problem statement - With evidence
  • Proposed solution - And differentiators
  • Target users - Segmented
  • MVP scope - Ruthlessly defined
  • Financial impact - And ROI
  • Strategic alignment - With business goals
  • Risks and open questions - Documented upfront

Integration with Other Workflows

The product brief feeds directly into the PRD workflow:

Analysis Output Planning Input
product-brief.md prd workflow
market-research.md prd context
technical-research.md architecture (Phase 3)

Planning workflows automatically load the product brief if it exists.

Common Patterns

Greenfield Software (Full Analysis)

1. brainstorm-project - explore approaches
2. research (market/technical/domain) - validate viability
3. product-brief - capture strategic vision
4. → Phase 2: prd

Skip Analysis (Clear Requirements)

→ Phase 2: prd or tech-spec directly

Tips

  • Be specific about the problem you're solving
  • Ruthlessly prioritize MVP scope
  • Document assumptions and risks
  • Use research findings as evidence
  • This is recommended for greenfield projects

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