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title description
How to Conduct Research How to conduct market, technical, and competitive research using BMad Method

Use the research workflow to perform comprehensive multi-type research for validating ideas, understanding markets, and making informed decisions.

When to Use This

  • Need market viability validation
  • Choosing frameworks or platforms
  • Understanding competitive landscape
  • Need user understanding
  • Understanding domain or industry
  • Need deeper AI-assisted research

Prerequisites

  • BMad Method installed
  • Analyst agent available

Steps

1. Load the Analyst Agent

Start a fresh chat and load the Analyst agent.

2. Run the Research Workflow

*research

3. Choose Research Type

Select the type of research you need:

Type Purpose Use When
market TAM/SAM/SOM, competitive analysis Need market viability validation
technical Technology evaluation, ADRs Choosing frameworks/platforms
competitive Deep competitor analysis Understanding competitive landscape
user Customer insights, personas, JTBD Need user understanding
domain Industry deep dives, trends Understanding domain/industry
deep_prompt Generate AI research prompts (ChatGPT, Claude, Gemini) Need deeper AI-assisted research

4. Provide Context

Give the agent details about what you're researching:

  • "SaaS project management tool"
  • "React vs Vue for our dashboard"
  • "Fintech compliance requirements"

5. Set Research Depth

Choose your depth level:

  • Quick - Fast overview
  • Standard - Balanced depth
  • Comprehensive - Deep analysis

What You Get

Market Research Example

TAM: $50B
SAM: $5B
SOM: $50M

Top Competitors:
- Asana
- Monday
- etc.

Positioning Recommendation: ...

Technical Research Example

Technology evaluation with:

  • Comparison matrix
  • Trade-off analysis
  • Recommendations with rationale

Key Features

  • Real-time web research
  • Multiple analytical frameworks (Porter's Five Forces, SWOT, Technology Adoption Lifecycle)
  • Platform-specific optimization for deep_prompt type
  • Configurable research depth

Next Steps

After research:

  1. Product Brief - Capture strategic vision informed by research
  2. PRD - Use findings as context for requirements
  3. Architecture - Use technical research in ADRs

Tips

  • Use market research early for new products
  • Technical research helps with architecture decisions
  • Competitive research informs positioning
  • Domain research is valuable for specialized industries

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