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BMAD-METHOD/expansion-packs/bmad-trend-insights-platform/tasks/generate-trend-report.md

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Task: Generate Trend Report

Objective

Create a comprehensive trend insights report that discovers, analyzes, and synthesizes multiple trends to provide strategic intelligence and actionable opportunities.

Instructions

Step 1: Define Report Scope

Clarify with the user:

  • Focus Area: Industry/category (e.g., wellness, food, tech, fashion, general)
  • Purpose: Why they need this report (business planning, content strategy, investment research, competitive intelligence)
  • Depth: How many trends to analyze? (Recommended: 8-12 for comprehensive report)
  • Timeframe: Current trends, emerging trends, or forecast-focused?

Step 2: Discover Trends

Use web search to discover 8-12 trends in the specified area:

  1. Search for current trends

    • "[category] trends 2025"
    • "what's trending in [category]"
    • "emerging [category] products"
    • "[category] consumer interests"

  2. Prioritize interesting finds

    • Look for the unexpected and non-obvious
    • Mix of different stages: emerging, rising, mainstream
    • Variety of sub-categories within the main focus
    • Balance between practical and aspirational

  3. Gather initial data

    • Search volume indicators
    • Social mentions
    • News coverage
    • Product availability

Step 3: Analyze Each Trend

For each trend, research:

Quick Analysis (per trend)

  • What it is: 1-2 sentence description
  • Why it's trending: Primary driver
  • Search interest: Rising/High/Moderate/Low
  • Target audience: Who wants this
  • Market opportunity: Size and accessibility
  • Competitive landscape: Crowded or open
  • Sustainability: Fad or lasting trend?

Supporting Data

  • Related searches
  • Geographic concentration
  • Price points
  • Key players/brands
  • Market gaps

Step 4: Synthesize Insights

Look across all trends to identify:

  1. Macro Patterns

    • What themes emerge across trends?
    • What do these trends reveal about consumer behavior?
    • What broader shifts are driving these trends?

  2. Category Clusters

    • Group related trends together
    • Identify trend intersections
    • Find synergies between trends

  3. Strategic Opportunities

    • Which trends have the biggest opportunity?
    • Where are the market gaps?
    • What's underserved or oversaturated?
    • Where should focus be placed?

  4. Timing Intelligence

    • Which trends are early stage (get in now)?
    • Which are peaking (exercise caution)?
    • Which are mature (stable opportunity)?

Step 5: Generate Comprehensive Report

Create a structured report using the trend-report-tmpl template:

# Internet Pipes: Trend Insights Report

**Category**: [Focus area]
**Report Date**: [Today's date]
**Analysis Period**: [Timeframe analyzed]

---

## 🎯 Executive Summary

[3-4 paragraph overview that includes:]

- The state of trends in this category
- Key patterns and themes discovered
- Biggest opportunities identified
- Critical strategic recommendations

### Key Findings at a Glance

- 📊 **Trends Analyzed**: [Number]
- 🚀 **Rising Stars**: [X trends showing strong growth]
- 💎 **Hidden Gems**: [X undervalued opportunities]
- ⚠️ **Saturated**: [X overly competitive areas]
- 🎯 **Recommended Focus**: [Top 3 opportunities]

---

## 🔥 Trending Now: Detailed Analysis

### 1. [Trend Name] 📈

**Status**: [🌱 Emerging / 🚀 Rising / ⚡ Hot / 📊 Mainstream]
**Opportunity Score**: [X/10]

**What it is**: [Clear 1-2 sentence description]

**Why it's trending**:

- [Primary driver]
- [Secondary driver]
- [Supporting factor]

**The Numbers**:

- Search Interest: [Rising/High/Moderate]
- Market Size: [If available]
- Competition: [Low/Medium/High]
- Price Range: [$X - $Y]

**Target Audience**: [Demographics and psychographics]

**Market Landscape**:

- **Key Players**: [Top 2-3 brands/companies]
- **Availability**: [Easy to find / Limited / Scarce]
- **Market Gap**: [Specific underserved opportunity]

**Why It Matters**: [Strategic insight - why should someone care about this trend?]

**Opportunity**: [Specific way to capitalize on this trend]

---

### 2. [Trend Name] 📈

[... Repeat structure for each trend ...]

---

## 📊 Pattern Analysis

### Macro Themes

We identified [X] major themes driving trends in this category:

#### 1. [Theme Name]

**Description**: [What this theme is about]
**Trends in this cluster**: [List trends that fit this theme]
**What it reveals**: [Consumer insight]
**Opportunity**: [How to leverage this theme]

#### 2. [Theme Name]

[... Repeat for each theme ...]

### Consumer Behavior Insights

**What people want**:

1. [Insight 1]: [Explanation with trend examples]
2. [Insight 2]: [Explanation with trend examples]
3. [Insight 3]: [Explanation with trend examples]

**Underlying needs being fulfilled**:

- **Functional**: [What problems are being solved]
- **Emotional**: [What feelings are being sought]
- **Social**: [What identity/status needs are being met]
- **Novelty**: [What curiosity is being satisfied]

---

## 💎 Opportunity Matrix

### High Opportunity / Low Competition (🎯 Sweet Spot)

These trends offer the best risk/reward for new entrants:

1. **[Trend Name]**
   - **Why it's promising**: [Reason]
   - **Quick move**: [Specific action to take]
   - **Risk level**: [Low/Medium/High]

2. [... Additional opportunities ...]

### High Opportunity / High Competition (⚡ Competitive Play)

Large markets but crowded - need differentiation:

1. **[Trend Name]**
   - **The challenge**: [What makes it competitive]
   - **Differentiation strategy**: [How to stand out]

### Low Competition / Low Opportunity (🤔 Niche Play)

Small but potentially loyal audiences:

1. **[Trend Name]**
   - **The niche**: [Description]
   - **Best for**: [Who should pursue this]

### High Competition / Low Opportunity (❌ Avoid)

Oversaturated with limited upside:

1. **[Trend Name]**
   - **Why to skip**: [Reasoning]

---

## 🚀 Strategic Recommendations

### Top 3 Opportunities to Pursue

#### #1: [Trend/Opportunity Name]

**Why**: [Reasoning for #1 ranking]
**Target Audience**: [Who to focus on]
**Go-to-Market**: [How to reach them]
**Investment Level**: [$X / Time / Resources]
**Expected Timeline**: [When to see results]
**Success Metrics**: [How to measure]

#### #2: [Trend/Opportunity Name]

[... Repeat structure ...]

#### #3: [Trend/Opportunity Name]

[... Repeat structure ...]

### Quick Wins (Start This Week)

1. **[Action]**: [Why and how]
2. **[Action]**: [Why and how]
3. **[Action]**: [Why and how]

### Content Strategy

Based on these trends, prioritize content around:

1. **[Topic cluster]**: [Why and what to create]
2. **[Topic cluster]**: [Why and what to create]
3. **[Topic cluster]**: [Why and what to create]

**SEO Opportunities**:

- [Keyword/topic with low competition, high interest]
- [Keyword/topic with low competition, high interest]
- [Keyword/topic with low competition, high interest]

---

## ⚠️ Risk Assessment

### Trends to Watch Cautiously

1. **[Trend Name]**: [Risk factor and why]
2. **[Trend Name]**: [Risk factor and why]

### Potential Fads

These may not have staying power:

- **[Trend Name]**: [Why it might be a fad]

### External Risks

- **Regulatory**: [Any regulatory concerns in this space]
- **Economic**: [How economy might impact these trends]
- **Cultural**: [Cultural shifts that could affect trends]

---

## 🔮 Looking Ahead: 6-Month Outlook

### Trends Likely to Grow

1. **[Trend]**: [Projection and reasoning]
2. **[Trend]**: [Projection and reasoning]
3. **[Trend]**: [Projection and reasoning]

### Trends to Peak

[Trends approaching saturation]

### Emerging Signals to Monitor

Watch for early signals of these potential future trends:

- **[Emerging signal]**: [What to look for]
- **[Emerging signal]**: [What to look for]

---

## 📚 Methodology & Sources

### Data Sources

- Google Trends analysis
- Social media monitoring (TikTok, Instagram, Twitter/X, Reddit)
- News and media coverage analysis
- E-commerce marketplace research
- Industry reports and publications

### Analysis Period

- Primary data: [Date range]
- Historical comparison: [Date range]

### Limitations

[Any limitations or caveats about the analysis]

---

## 🎬 Next Steps

**Immediate Actions** (This Week):

- [ ] [Action item]
- [ ] [Action item]
- [ ] [Action item]

**Short-term** (This Month):

- [ ] [Action item]
- [ ] [Action item]

**Long-term** (This Quarter):

- [ ] [Action item]
- [ ] [Action item]

**Deep-Dive Recommendations**:
Want more detail on specific trends? Use `/analyze-trend [name]` for:

- [Trend worth deep-diving]
- [Trend worth deep-diving]
- [Trend worth deep-diving]

---

## 📞 Report Metadata

**Prepared by**: Trend Analyst (Internet Pipes)
**Date**: [Today's date]
**Category**: [Focus area]
**Trends Analyzed**: [Number]
**Next Review**: [Recommended update frequency]

---

_💡 Remember: These insights are based on current internet signals. Trends evolve quickly. Stay curious, keep monitoring, and always validate with your specific audience._

_🔍 Want to explore niche opportunities? Use `/niche-explorer`_
_📊 Want to compare specific trends? Use `/compare-trends`_
_🔮 Want to forecast trend futures? Use `/trend-forecast`_

Step 6: Quality Check

Ensure the report includes: ✅ 8-12 diverse trends analyzed ✅ Clear data and evidence for each trend ✅ Pattern analysis revealing macro themes ✅ Opportunity matrix with strategic recommendations ✅ Risk assessment and cautionary notes ✅ Actionable next steps ✅ Future outlook and emerging signals

Step 7: Offer Follow-Up Actions

Ask if they'd like to:

  • Deep-dive on any specific trend (/analyze-trend)
  • Explore niche sub-opportunities (/niche-explorer)
  • Compare top trends head-to-head (/compare-trends)
  • Get a custom forecast (/trend-forecast)
  • Schedule a follow-up report (timing recommendation)

Success Criteria

✅ Comprehensive coverage of the category/focus area ✅ Mix of trend types (emerging, rising, mainstream) ✅ Data-backed analysis with sources ✅ Strategic insights beyond just describing trends ✅ Clear opportunity prioritization ✅ Actionable recommendations ✅ Risk awareness and honest assessment ✅ Professional, scannable formatting

Report Quality Guidelines

Excellent Reports Include:

  • 🎯 Surprising discoveries: Non-obvious trends most people don't know
  • 📊 Quantified insights: Numbers, percentages, growth rates
  • 🧠 Strategic thinking: Why it matters, not just what it is
  • 💡 Actionable recommendations: Specific moves, not vague advice
  • ⚖️ Balanced perspective: Opportunities AND risks
  • 🔮 Forward-looking: Where things are headed

Avoid:

  • ❌ Listing obvious trends everyone knows
  • ❌ Vague descriptions without data
  • ❌ Analysis without strategic implications
  • ❌ Recommendations without reasoning
  • ❌ Ignoring risks or overhyping opportunities
  • ❌ Treating all trends as equally valuable

Tips for Standout Reports

  1. Lead with insights, not data: Data supports insights, not the other way around
  2. Think like an operator: What would you do with this information?
  3. Be opinionated: Take positions on which trends matter most
  4. Connect dots: Show relationships between trends
  5. Write for skimming: Use clear headers, bullets, and visual indicators
  6. Update regularly: Trends change; reports should have refresh dates

Remember: A great trend report is a strategic asset. It should inform decisions, spark ideas, and reveal opportunities that competitors miss. That's the power of Internet Pipes! 🚀📊