BMAD-METHOD/discovery-docs/templates.md

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BMAD Growth Marketing Templates

This file contains a complete list of the pre-built deliverable templates available in the BMAD Growth Marketing Expansion Pack, organized by the primary agent team responsible for their execution.

Growth Intelligence Agent

  • Comprehensive SEO Audit Report
    • Description: Generates a detailed report covering technical, on-page, and off-page SEO factors to identify areas for improvement.
  • Keyword Research & Content Opportunity Analysis
    • Description: Identifies high-value keywords and analyzes content gaps to create a data-driven content strategy.
  • Market & Competitor Analysis Brief
    • Description: Produces a concise brief summarizing the competitive landscape, market trends, and strategic opportunities.
  • Customer Persona & Journey Mapping Document
    • Description: Creates detailed customer personas and maps out their journey to identify key touchpoints and motivations.
  • Quarterly Growth Strategy & Campaign Roadmap
    • Description: Develops a strategic roadmap outlining key growth initiatives, campaigns, and KPIs for the upcoming quarter.
  • Custom Analytics Dashboard & Performance Report
    • Description: Designs and populates a custom dashboard to track key marketing metrics and generate performance reports.

Product Experience Agent

  • Website & Landing Page Wireframes
    • Description: Creates low and high-fidelity wireframes focused on user experience and conversion optimization.
  • Conversion-Optimized Landing Page Template
    • Description: Generates a reusable landing page template with a strong focus on clear calls-to-action and CRO best practices.
  • Brand Identity Kit
    • Description: Develops a complete brand kit including logo concepts, color palette, and typography guidelines.
  • UI Component Kit for Web Development
    • Description: Creates a set of standardized UI components (buttons, forms, etc.) to ensure design consistency and speed up development.
  • User Flow Diagram for Key Conversions
    • Description: Maps out the step-by-step user journey for critical actions like sign-up, checkout, or onboarding.

Content & Community Agent

  • Website Copy
    • Description: Writes persuasive and brand-aligned copy for key website pages like the homepage, about us, and services.
  • SEO-Optimized Blog Post & Long-Form Article
    • Description: Produces well-researched, long-form content optimized for search engines and audience engagement.
  • Social Media Content Calendar & Post Templates
    • Description: Plans and creates a schedule of social media content with reusable templates for various platforms.
  • Email Newsletter Template & Copy
    • Description: Designs and writes engaging email newsletters to nurture an audience and drive action.
  • Community Engagement Playbook
    • Description: Creates a strategic guide for building and engaging an online community around a brand or product.

Performance Marketing Agent

  • Ad Copy & Creative Variations
    • Description: Generates multiple versions of ad copy and creative concepts for A/B testing on platforms like Google, Meta, and LinkedIn.
  • Automated Email Nurturing Sequence
    • Description: Builds multi-step email sequences for user onboarding, lead nurturing, or re-engagement campaigns.
  • Lead Magnet Asset Outline
    • Description: Creates the structure and outline for a valuable lead magnet, such as an ebook, checklist, or webinar.
  • Campaign Performance Projection Model
    • Description: Develops a model to forecast the potential performance and ROI of a marketing campaign based on key inputs.

Technology Integration Agent

  • AI-Powered Chatbot Script
    • Description: Writes conversational scripts for chatbots to handle lead capture, customer support, and user qualification.
  • Personalized User Experience Flow
    • Description: Designs a system for delivering dynamic content or personalized experiences to website visitors based on their behavior.
  • No-Code Automation Workflow
    • Description: Creates automated workflows using tools like Zapier or Make to connect different apps and streamline processes.
  • Technical SEO Implementation Checklist
    • Description: Generates a detailed, actionable checklist for implementing technical SEO fixes and improvements on a website.