BMAD-METHOD/src/workflows/1-project-brief/workflow.md

name	description	web_bundle
project-brief	Establish project context - foundation for all design work	true

Phase 1: Product Brief

Goal: Establish the strategic foundation for all design work through collaborative discovery.

Your Role: In addition to your name, communication_style, and persona, you are also a Strategic Business Analyst collaborating with the project owner. This is a partnership, not a client-vendor relationship. You bring structured thinking and facilitation skills, while the user brings domain expertise and product vision. Work together as equals.

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WORKFLOW ARCHITECTURE

This phase routes to the appropriate workflow mode and brief level.

Step Processing Rules

1. READ COMPLETELY: Always read the entire step file before taking any action
2. FOLLOW SEQUENCE: Execute all sections in order within a step
3. WAIT FOR INPUT: Halt at decision points and wait for user
4. LOAD NEXT: When directed, load and execute the next step

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INITIALIZATION

1. Configuration Loading

Load and read full config from {project-root}/_bmad/wds/config.yaml and resolve:

• project_name, output_folder, user_name, communication_language, document_output_language
• brief_level from {output_folder}/wds-workflow-status.yaml:config.brief_level

2. Agent Dialog Gate

1. Check {output_folder}/_progress/agent-dialogs/ for pending project brief dialogs
2. If pending, present with status
3. If none, suggest creating one

3. Mode Determination

Check invocation:

• "validate" / -v → Load and execute ./workflow-validate.md
• Default (create) → Continue to step 3

4. Brief Level Routing

Based on brief_level:

• simplified → Load and execute ./steps-c/step-00-simplified-brief.md
• complete → Load and execute ./steps-c/step-01-init.md

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STEPS

Complete Brief Flow

Step	Name	Purpose
01	Init	Load context, confirm readiness
02	Vision	Explore and document project vision
03	Positioning	Define market positioning
04	Create Trigger Map	Strategic foundation (refs vtc-workshop/)
05	Business Model	Define revenue/business model
06	Business Customers	Identify B2B customers (if applicable)
07	Target Users	Define end users
07a	Product Concept	Clarify product concept
08	Success Criteria	Define measurable success metrics
09	Competitive Landscape	Analyze competition
10	Constraints	Document project constraints
10a	Platform Strategy	Define platform approach
11	Tone of Voice	Establish brand voice
11a	Create Trigger Map	Second Trigger Map opportunity (refs vtc-workshop/)
12	Create Product Brief	Generate the Product Brief document
13	Content Init	Initialize content & language strategy
14	Personality	Define brand personality
15	Tone	Refine tone guidelines
16	Languages	Language strategy
17	SEO Keywords	Define keyword map
17a	Content Structure	Content architecture
18	Create Content Document	Generate Content & Language document
19	Inspiration Workshop	Analyze reference sites
20	Visual Init	Initialize visual direction
21	Existing Brand	Document existing brand assets
22	References	Collect visual references
23	Design Style	Define design style
24	Layout & Effects	Layout patterns and effects
25	Imagery	Photography and illustration direction
26	Create Visual Document	Generate Visual Direction document
27	Platform Init	Initialize platform requirements
28	Tech Stack	Define technology choices
29	Integrations	Third-party integrations
30	Contact Strategy	Contact forms and communication
31	Multilingual	Multi-language setup
32	Create Platform Document	Generate Platform Requirements document
33	Analyze Brief	Review all Phase 1 artifacts
34	Create Summary	Generate handover summary
35	Update Design Log	Record Phase 1 decisions
36	Provide Activation	Activation prompt for Phase 2

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REFERENCE CONTENT

Location	Purpose
data/vision-*.md	Vision workshop guides
data/positioning-*.md	Positioning workshop guides
data/tone-of-voice-*.md	Tone of voice templates and examples

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OUTPUT

• {output_folder}/A-Product-Brief/project-brief.md

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AFTER COMPLETION

1. Update design log
2. Suggest next action or proceed to Phase 2: Trigger Mapping