BMAD-METHOD/src/workflows/1-project-brief/templates/pitch.template.md

1.5 KiB

Project Pitch: {{project_name}}

Compelling case for why this project matters and should be built

Created: {{date}} Author: {{user_name}} Status: Ready for stakeholder approval


1. The Realization

{{realization}}


2. Why It Matters

{{why_it_matters}}


3. How We See It Working

{{how_we_see_it_working}}


4. Paths We Explored

{{paths_we_explored}}


{{recommended_solution}}


6. The Path Forward

{{path_forward}}


7. The Value We'll Create

{{value_we_create}}


8. Cost of Inaction

{{cost_of_inaction}}


9. Our Commitment

{{our_commitment}}


10. Summary

{{summary}}


Trigger Map

Strategic Summary - View full Trigger Map

This project serves:

  • Business Goal: {{vtc_business_goal}}
  • Solution: {{vtc_solution}}
  • Primary User: {{vtc_user}}

What drives them:

  • Wants to: {{vtc_positive_forces}}
  • Wants to avoid: {{vtc_negative_forces}}

Awareness Journey: {{vtc_awareness_start}} → {{vtc_awareness_end}}

This Trigger Map ensures every design decision serves the user's psychology while achieving business goals.


Next Steps

After approval, proceed to:

  • Full Project Brief - Detailed strategic foundation
  • Trigger Mapping - User research and personas
  • Platform Requirements - Technical foundation
  • UX Design - Scenarios and prototypes

Generated by Whiteport Design Studio