154 lines
6.3 KiB
Markdown
154 lines
6.3 KiB
Markdown
# Business Goals & Objectives
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> Strategic goals and measurable objectives for WDS Presentation Page
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**Document:** Trigger Map - Business Goals
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**Created:** December 27, 2025
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**Status:** COMPLETE
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---
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## Vision
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**WDS becomes the guiding light for designers and clients worldwide - empowering designers to thrive in the AI era while delivering exceptional value that drives real product success.**
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---
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## Business Objectives
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### ⭐ PRIMARY GOAL: Build Core Evangelist Community (THE ENGINE)
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- **Statement:** Build passionate core of WDS believers who advocate and spread the methodology
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- **Metric:** Active evangelists (completed course, built real project with WDS, actively sharing/teaching others, contributing feedback)
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- **Target:** 50 hardcore believers and evangelists
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- **Timeline:** 12 months
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- **Impact:** These 50 drive ALL other objectives - this is the key to expansion
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---
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### 🚀 WDS ADOPTION GOALS (Driven by Evangelists)
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**Objective 1: Designer Adoption**
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- **Statement:** Onboard 1,000 designers actively using WDS methodology
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- **Metric:** Completed Module 01 + cloned repository + started at least one project using WDS
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- **Target:** 1,000 designers
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- **Timeline:** 24 months from page launch
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**Objective 2: Entrepreneur Engagement**
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- **Statement:** 100 entrepreneurs embrace WDS for their product development
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- **Metric:** Entrepreneurs who hired designer using WDS OR completed WDS trigger mapping for their project
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- **Target:** 100 entrepreneurs
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- **Timeline:** 24 months from page launch
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**Objective 3: Developer Integration**
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- **Statement:** 100 developers benefit from BMad Method integration
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- **Metric:** Developers who used BMM agents OR received WDS specifications for implementation
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- **Target:** 100 developers
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- **Timeline:** 24 months from page launch
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**Objective 4: Community Growth**
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- **Statement:** Build active WDS community
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- **Metric:** Discord members actively participating (asking questions, sharing work, giving feedback)
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- **Target:** 250 active community members
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- **Timeline:** 24 months
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---
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### 🌟 COMMUNITY OPPORTUNITIES (Real-World Benefits for Members)
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**Note:** These are opportunities WDS creates FOR the community members - the evangelists and designers who use WDS. They build their careers, reputations, and businesses.
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**Objective 5: Speaking & Thought Leadership**
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- **Statement:** Community members get speaking opportunities at conferences and events
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- **Metric:** WDS-trained designers invited to speak about their methodology and results
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- **Target:** 10 speaking engagements by community members
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- **Timeline:** 24 months
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- **Benefit to Members:** Career advancement, thought leadership, professional recognition
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**Objective 6: Published Case Studies**
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- **Statement:** Community members publish case studies about their WDS projects
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- **Metric:** Real project case studies showcasing WDS methodology and results
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- **Target:** 20 published case studies by community members
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- **Timeline:** 24 months
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- **Benefit to Members:** Portfolio building, credibility, attracting clients
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**Objective 7: Professional Testimonials**
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- **Statement:** Community members share testimonials about WDS impact on their work
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- **Metric:** Video or written testimonials from designers, entrepreneurs, and developers
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- **Target:** 50 testimonials from community
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- **Timeline:** 24 months
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- **Benefit to Members:** Recognition, contribution to movement, helping others
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**Objective 8: Client Project Opportunities**
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- **Statement:** WDS-trained designers land client projects because of their WDS expertise
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- **Metric:** Job offers, freelance gigs, or consulting projects specifically requesting WDS methodology
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- **Target:** Track and celebrate member success stories
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- **Timeline:** 24 months
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- **Benefit to Members:** Direct revenue, career growth, competitive advantage in market
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---
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## The Flywheel: How Goals Connect
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**THE ENGINE (Priority #1):**
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- 50 hardcore evangelists are THE PRIMARY GOAL
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- Timeline: 12 months
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- These believers complete the course, build real projects, actively share and teach
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- They create the flywheel that drives ALL other objectives
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**WDS Adoption (Priority #2):**
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- Driven BY the 50 evangelists spreading the word
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- 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
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- Timeline: 24 months
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- Focus: Methodology spread and adoption
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**Community Opportunities (Priority #3):**
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- Real-world benefits FOR community members
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- Speaking gigs, case studies, testimonials, client projects
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- Timeline: 24 months
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- **Key benefit**: WDS-trained designers become sought-after, land better opportunities, build careers
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---
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## Success Metrics Alignment
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### How Trigger Map Connects to Objectives (Properly Prioritized):
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**⭐ PRIMARY: Creating Awesome Designers Who Become Evangelists → Achieves:**
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- ✅ **50 evangelists** (THE ENGINE - Stina becomes one of them naturally)
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- ✅ Completes course + builds real project
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- ✅ Sees amazing results and transformation
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- ✅ Naturally shares and teaches others because it worked
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- ✅ Creates testimonials and case studies from genuine success
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- **Timeline: 12 months**
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- **This drives ALL other objectives**
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**🚀 SECONDARY: Evangelists Drive WDS Adoption → Achieves:**
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- ✅ 1,000 designers (evangelists spread the word)
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- ✅ 100 entrepreneurs (evangelists demonstrate business value)
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- ✅ 100 developers (evangelists deliver better specs)
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- ✅ 250 community (evangelists create engagement)
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- **Timeline: 24 months**
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**🌟 TERTIARY: WDS Success Creates Opportunities for Community → Achieves:**
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- ✅ 10 speaking engagements (members invited to speak at conferences)
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- ✅ 20 case studies (members publish their WDS project success)
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- ✅ 50 testimonials (members share their transformation stories)
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- ✅ Client opportunities (members land projects because they're WDS-trained)
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- **Timeline: 24 months**
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- **Benefit: Career advancement and recognition for community members**
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---
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## Related Documents
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- **[00-trigger-map.md](00-trigger-map.md)** - Visual overview and navigation
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- **[02-Stina-the-Strategist.md](02-Stina-the-Strategist.md)** - Primary persona
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- **[03-Lars-the-Leader.md](03-Lars-the-Leader.md)** - Secondary persona
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- **[04-Felix-the-Full-Stack.md](04-Felix-the-Full-Stack.md)** - Tertiary persona
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- **[05-Key-Insights.md](05-Key-Insights.md)** - Strategic implications
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---
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_Back to [Trigger Map](00-trigger-map.md)_
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