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sidebar_label	description
Conduct Research	How to conduct market, technical, and competitive research using BMad Method

How to Conduct Research

Use the research workflow to perform comprehensive multi-type research for validating ideas, understanding markets, and making informed decisions.

When to Use This

Need market viability validation
Choosing frameworks or platforms
Understanding competitive landscape
Need user understanding
Understanding domain or industry
Need deeper AI-assisted research

Prerequisites

BMad Method installed
Analyst agent available

Steps

1. Load the Analyst Agent

Start a fresh chat and load the Analyst agent.

2. Run the Research Workflow

*research

3. Choose Research Type

Select the type of research you need:

Type	Purpose	Use When
market	TAM/SAM/SOM, competitive analysis	Need market viability validation
technical	Technology evaluation, ADRs	Choosing frameworks/platforms
competitive	Deep competitor analysis	Understanding competitive landscape
user	Customer insights, personas, JTBD	Need user understanding
domain	Industry deep dives, trends	Understanding domain/industry
deep_prompt	Generate AI research prompts (ChatGPT, Claude, Gemini)	Need deeper AI-assisted research

4. Provide Context

Give the agent details about what you're researching:

"SaaS project management tool"
"React vs Vue for our dashboard"
"Fintech compliance requirements"

5. Set Research Depth

Choose your depth level:

Quick - Fast overview
Standard - Balanced depth
Comprehensive - Deep analysis

What You Get

Market Research Example

TAM: $50B
SAM: $5B
SOM: $50M

Top Competitors:
- Asana
- Monday
- etc.

Positioning Recommendation: ...

Technical Research Example

Technology evaluation with:

Comparison matrix
Trade-off analysis
Recommendations with rationale

Key Features

Real-time web research
Multiple analytical frameworks (Porter's Five Forces, SWOT, Technology Adoption Lifecycle)
Platform-specific optimization for deep_prompt type
Configurable research depth

Next Steps

After research:

Product Brief - Capture strategic vision informed by research
PRD - Use findings as context for requirements
Architecture - Use technical research in ADRs

Tips

Use market research early for new products
Technical research helps with architecture decisions
Competitive research informs positioning
Domain research is valuable for specialized industries

Run Brainstorming Session - Explore ideas before research
Create Product Brief - Capture strategic vision
Create PRD - Move to formal planning

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