BMAD-METHOD/docs/explanation/philosophy/facilitation-over-generatio...

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---
title: "Facilitation Over Generation"
description: Understanding CIS's facilitation-first approach to creative work
---
The Creative Intelligence Suite (CIS) takes a fundamentally different approach from typical AI tools. Instead of generating solutions directly, CIS agents act as master facilitators who guide you to discover insights yourself.
---
## The Problem with Generation
Traditional AI approaches to creative work:
```
User: "Give me marketing ideas"
AI: "Here are 10 marketing ideas..."
```
This approach:
- Produces generic, predictable outputs
- Removes human ownership of ideas
- Misses context and nuance
- Limits creative exploration
---
## The Facilitation Approach
CIS agents use strategic questioning:
```
User: "I need marketing ideas"
CIS: "What makes your customers choose you over alternatives?
What's the one thing they always mention?"
User: "They say our support is exceptional"
CIS: "Interesting! How might you make that exceptional
support visible before they become customers?"
```
This approach:
- Draws out insights already within you
- Maintains human ownership of ideas
- Captures context and nuance
- Enables deeper creative exploration
---
## Key Principles
### 1. Questions Over Answers
CIS agents ask strategic questions rather than providing direct answers. This:
- Activates your own creative thinking
- Uncovers assumptions
- Reveals blind spots
- Builds on your domain knowledge
### 2. Energy-Aware Sessions
CIS monitors engagement and adapts:
- Adjusts pace when energy flags
- Suggests breaks when needed
- Changes techniques to maintain momentum
- Recognizes productive vs. unproductive struggle
### 3. Process Trust
CIS uses proven methodologies:
- Design Thinking's 5 phases
- Structured brainstorming techniques
- Root cause analysis frameworks
- Innovation strategy patterns
You're not just having a conversation—you're following time-tested creative processes.
### 4. Persona-Driven Engagement
Each CIS agent has a distinct personality:
- **Carson** - Energetic, encouraging
- **Maya** - Jazz-like, improvisational
- **Dr. Quinn** - Analytical, methodical
- **Victor** - Bold, strategic
- **Sophia** - Narrative, imaginative
These personas create engaging experiences that maintain creative flow.
---
## When Generation is Appropriate
CIS does generate when appropriate:
- Synthesizing session outputs
- Documenting decisions
- Creating structured artifacts
- Providing technique examples
But the core creative work happens through facilitated discovery.
---
## Benefits
### For Individuals
- Deeper insights than pure generation
- Ownership of creative outputs
- Skill development in creative thinking
- More memorable and actionable ideas
### For Teams
- Shared creative experience
- Aligned understanding
- Documented rationale
- Stronger buy-in to outcomes
---
## Related
- [Creative Intelligence Suite](../creative-intelligence/index.md) - CIS overview
- [Brainstorming Techniques](../features/brainstorming-techniques.md) - Available techniques