66 lines
1.7 KiB
XML
66 lines
1.7 KiB
XML
<?xml version="1.0" encoding="UTF-8"?>
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<task>
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<metadata>
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<id>{bmad_folder}/marketing-ops/tasks/brand-audit.xml</id>
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<name>Brand Audit & Assessment</name>
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<description>Comprehensive brand audit to assess consistency, effectiveness, and opportunities</description>
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<module>marketing-ops</module>
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<tags>
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<tag>brand</tag>
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<tag>audit</tag>
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<tag>assessment</tag>
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</tags>
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</metadata>
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<instructions>
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<![CDATA[
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# Brand Audit & Assessment
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## Objective
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Conduct comprehensive brand audit to assess brand health, consistency, and identify improvement opportunities.
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## Audit Areas
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### 1. Brand Identity Audit
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- Logo usage consistency across touchpoints
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- Color palette adherence
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- Typography consistency
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- Visual style and imagery alignment
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- Design system completeness
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### 2. Messaging Audit
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- Value proposition clarity and consistency
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- Messaging alignment across channels
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- Tone and voice consistency
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- Claim substantiation and proof points
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### 3. Brand Presence Audit
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- Website brand experience
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- Social media profiles and content
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- Advertising creative
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- Sales materials and presentations
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- Physical presence (if applicable)
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### 4. Brand Perception Audit
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- Customer reviews and sentiment
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- Social media mentions
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- Brand awareness metrics
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- Net Promoter Score (NPS)
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- Brand associations and attributes
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### 5. Competitive Positioning Audit
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- How brand is positioned vs. competitors
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- Unique differentiators
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- Market perception
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- Share of voice
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## Audit Deliverables
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1. **Brand Scorecard** - Assessment across all dimensions
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2. **Inconsistencies Report** - Gaps and misalignments
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3. **Improvement Opportunities** - Prioritized recommendations
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4. **Action Plan** - Steps to strengthen brand
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]]>
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</instructions>
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</task>
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