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Business Goals & Objectives

Strategic goals and measurable objectives for WDS Presentation Page

Document: Trigger Map - Business Goals
Created: December 27, 2025
Status: COMPLETE

Vision

WDS becomes the guiding light for designers and clients worldwide - empowering designers to thrive in the AI era while delivering exceptional value that drives real product success.

Business Objectives

⭐ PRIMARY GOAL: Build Core Evangelist Community (THE ENGINE)

  • Statement: Build passionate core of WDS believers who advocate and spread the methodology
  • Metric: Active evangelists (completed course, built real project with WDS, actively sharing/teaching others, contributing feedback)
  • Target: 50 hardcore believers and evangelists
  • Timeline: 12 months
  • Impact: These 50 drive ALL other objectives - this is the key to expansion

🚀 WDS ADOPTION GOALS (Driven by Evangelists)

Objective 1: Designer Adoption

  • Statement: Onboard 1,000 designers actively using WDS methodology
  • Metric: Completed Module 01 + cloned repository + started at least one project using WDS
  • Target: 1,000 designers
  • Timeline: 24 months from page launch

Objective 2: Entrepreneur Engagement

  • Statement: 100 entrepreneurs embrace WDS for their product development
  • Metric: Entrepreneurs who hired designer using WDS OR completed WDS trigger mapping for their project
  • Target: 100 entrepreneurs
  • Timeline: 24 months from page launch

Objective 3: Developer Integration

  • Statement: 100 developers benefit from BMad Method integration
  • Metric: Developers who used BMM agents OR received WDS specifications for implementation
  • Target: 100 developers
  • Timeline: 24 months from page launch

Objective 4: Community Growth

  • Statement: Build active WDS community
  • Metric: Discord members actively participating (asking questions, sharing work, giving feedback)
  • Target: 250 active community members
  • Timeline: 24 months

🌟 COMMUNITY OPPORTUNITIES (Real-World Benefits for Members)

Note: These are opportunities WDS creates FOR the community members - the evangelists and designers who use WDS. They build their careers, reputations, and businesses.

Objective 5: Speaking & Thought Leadership

  • Statement: Community members get speaking opportunities at conferences and events
  • Metric: WDS-trained designers invited to speak about their methodology and results
  • Target: 10 speaking engagements by community members
  • Timeline: 24 months
  • Benefit to Members: Career advancement, thought leadership, professional recognition

Objective 6: Published Case Studies

  • Statement: Community members publish case studies about their WDS projects
  • Metric: Real project case studies showcasing WDS methodology and results
  • Target: 20 published case studies by community members
  • Timeline: 24 months
  • Benefit to Members: Portfolio building, credibility, attracting clients

Objective 7: Professional Testimonials

  • Statement: Community members share testimonials about WDS impact on their work
  • Metric: Video or written testimonials from designers, entrepreneurs, and developers
  • Target: 50 testimonials from community
  • Timeline: 24 months
  • Benefit to Members: Recognition, contribution to movement, helping others

Objective 8: Client Project Opportunities

  • Statement: WDS-trained designers land client projects because of their WDS expertise
  • Metric: Job offers, freelance gigs, or consulting projects specifically requesting WDS methodology
  • Target: Track and celebrate member success stories
  • Timeline: 24 months
  • Benefit to Members: Direct revenue, career growth, competitive advantage in market

The Flywheel: How Goals Connect

THE ENGINE (Priority #1):

  • 50 hardcore evangelists are THE PRIMARY GOAL
  • Timeline: 12 months
  • These believers complete the course, build real projects, actively share and teach
  • They create the flywheel that drives ALL other objectives

WDS Adoption (Priority #2):

  • Driven BY the 50 evangelists spreading the word
  • 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
  • Timeline: 24 months
  • Focus: Methodology spread and adoption

Community Opportunities (Priority #3):

  • Real-world benefits FOR community members
  • Speaking gigs, case studies, testimonials, client projects
  • Timeline: 24 months
  • Key benefit: WDS-trained designers become sought-after, land better opportunities, build careers

Success Metrics Alignment

How Trigger Map Connects to Objectives (Properly Prioritized):

⭐ PRIMARY: Converting Stina into Evangelist → Achieves:

  • ✅ 50 evangelists (THE ENGINE - she becomes one of them)
  • ✅ Completes course + builds real project
  • ✅ Actively shares and teaches others
  • ✅ Creates testimonials and case studies from her success
  • Timeline: 12 months
  • This drives ALL other objectives

🚀 SECONDARY: Evangelists Drive WDS Adoption → Achieves:

  • ✅ 1,000 designers (evangelists spread the word)
  • ✅ 100 entrepreneurs (evangelists demonstrate business value)
  • ✅ 100 developers (evangelists deliver better specs)
  • ✅ 250 community (evangelists create engagement)
  • Timeline: 24 months

🌟 TERTIARY: WDS Success Creates Opportunities for Community → Achieves:

  • ✅ 10 speaking engagements (members invited to speak at conferences)
  • ✅ 20 case studies (members publish their WDS project success)
  • ✅ 50 testimonials (members share their transformation stories)
  • ✅ Client opportunities (members land projects because they're WDS-trained)
  • Timeline: 24 months
  • Benefit: Career advancement and recognition for community members

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