9.1 KiB

Raw Blame History

Task: Analyze Single Trend

Objective

Conduct a comprehensive deep-dive analysis of a specific trend to understand what it is, why it's trending, who wants it, and how to capitalize on it.

Instructions

Step 1: Identify the Trend

Confirm with the user:

Trend name/topic: What specific trend should we analyze?
Analysis goals: What do they want to know? (market opportunity, content strategy, product development, investment decision)

If the user provides a vague topic, help them narrow it down to a specific trend.

Step 2: Research Foundation

Gather comprehensive data using web search:

A. What is it?

Definition: Clear explanation of what this trend is
Origin: Where/when did it start?
Category: What broader category does it belong to?
Variations: Different forms or versions of this trend

B. Search & Interest Data

Current search volume: How many people are searching?
Trend trajectory: Rising, stable, declining, seasonal?
Geographic distribution: Where is it most popular?
Related searches: What else are people looking for?
Search queries: Actual questions people are asking

Social media presence: Which platforms? What's the conversation?
Influencers/advocates: Who's driving this trend?
Media coverage: News articles, publications covering it
Community: Are there dedicated communities/forums?

Step 3: Understand the "Why"

This is critical - dig deep to understand:

What need does it fulfill?
- Functional benefit (solves a problem)
- Emotional benefit (makes them feel good)
- Social benefit (status, belonging, identity)
- Novelty benefit (new, exciting, different)
Why now?
- What changed to make this trend emerge now?
- Technology enablers?
- Cultural shifts?
- Influencer/celebrity endorsement?
- Pandemic effects?
- Economic factors?
Target audience
- Demographics: age, gender, income, location
- Psychographics: values, interests, lifestyle
- Early adopters vs. mainstream appeal

Step 4: Market Analysis

Assess the commercial landscape:

A. Market Size & Opportunity

Market size: How big is the opportunity?
Growth rate: How fast is it growing?
Market maturity: Early stage, growth, mature, declining?

B. Competitive Landscape

Key players: Who's dominating this space?
Product availability: Easy to find or scarce?
Price points: What are people paying?
Gaps: What's missing? Underserved segments?

C. Business Models

How are businesses monetizing this trend?
Direct sales, subscription, marketplace, affiliate, content?
What's working? What's not?

Step 5: Trend Assessment

Evaluate sustainability and opportunity:

Fad vs. Trend?
- ❌ Fad indicators: Viral spike, no practical benefit, celebrity-driven only
- ✅ Trend indicators: Sustained growth, solves real need, multiple drivers
Opportunity Score (Rate 1-10)
- Market size: How big is the opportunity?
- Competition: How crowded is the space?
- Barriers to entry: How easy to participate?
- Timing: Are we early or late?
- Alignment: Does it fit broader macro trends?
Risk Factors
- What could cause this trend to collapse?
- Regulatory risks?
- Supply chain issues?
- Changing preferences?

Step 6: Strategic Recommendations

Provide actionable insights:

For Entrepreneurs/Businesses:

Opportunities: Specific ways to capitalize
Positioning: How to differentiate
Target audience: Who to focus on
Go-to-market: How to reach them
Quick wins: Fast moves to test the opportunity

For Content Creators:

Content angles: What to create about this trend
Platforms: Where to publish
SEO opportunities: Keywords to target
Audience building: How to attract interest

For Investors:

Investment thesis: Why invest (or not)?
Key players: Companies to watch
Timing: Now or wait?

Step 7: Present Analysis

Use the trend-analysis-tmpl template structure:

# Deep Trend Analysis: [Trend Name]

## 📋 Executive Summary

**Trend**: [Name]
**Category**: [Category]
**Status**: [🔥 Rising / ⚡ Hot / 📊 Stable / 📉 Declining]
**Opportunity Score**: [X/10]

[2-3 sentence summary of the trend and key takeaway]

## 🔍 What Is It?

[Clear description of the trend]

**Origin**: [Where it started and when]
**Key Characteristics**:

- [Characteristic 1]
- [Characteristic 2]
- [Characteristic 3]

## 📈 Trend Data & Metrics

### Search Interest

- **Current Volume**: [High/Medium/Low]
- **Trajectory**: [Rising X% / Stable / Declining]
- **Geographic Hotspots**: [Regions]
- **Peak Periods**: [Seasonal patterns if any]

### Top Related Searches

1. [Related search 1]
2. [Related search 2]
3. [Related search 3]

### Social Signals

- **Primary Platforms**: [TikTok, Instagram, YouTube, etc.]
- **Hashtag Performance**: [Relevant hashtags and reach]
- **Influencer Activity**: [Notable advocates]

## 💡 Why It's Trending

### Primary Drivers

1. **[Driver 1]**: [Explanation]
2. **[Driver 2]**: [Explanation]
3. **[Driver 3]**: [Explanation]

### Needs Fulfilled

- **Functional**: [What problem it solves]
- **Emotional**: [How it makes people feel]
- **Social**: [Identity/status/belonging aspects]

### Target Audience

- **Demographics**: [Age, gender, location, income]
- **Psychographics**: [Values, interests, lifestyle]
- **Pain Points**: [What they're struggling with]

## 🏪 Market Landscape

### Market Size

- **Current Market**: [Size/revenue if available]
- **Growth Rate**: [Annual growth percentage]
- **Projections**: [Future outlook]

### Key Players

1. **[Company/Brand 1]**: [What they offer, positioning]
2. **[Company/Brand 2]**: [What they offer, positioning]
3. **[Company/Brand 3]**: [What they offer, positioning]

### Price Points

- Budget: [$X - $Y]
- Mid-range: [$X - $Y]
- Premium: [$X - $Y]

### Market Gaps

- [Gap 1]: [Underserved segment or need]
- [Gap 2]: [Another opportunity]

## 🎯 Trend Assessment

### Sustainability Analysis

**Verdict**: [✅ Sustainable Trend / ⚠️ Monitor Closely / ❌ Likely Fad]

**Evidence**:

- ✅ [Positive indicator]
- ✅ [Positive indicator]
- ⚠️ [Risk factor]
- ❌ [Concern]

### Opportunity Score: [X/10]

- **Market Size** [X/10]: [Reasoning]
- **Competition** [X/10]: [Reasoning]
- **Barriers** [X/10]: [Reasoning]
- **Timing** [X/10]: [Reasoning]
- **Alignment** [X/10]: [Reasoning]

## 🚀 Strategic Recommendations

### For Entrepreneurs

**Opportunity**: [Specific business opportunity]
**Approach**:

1. [Recommendation 1]
2. [Recommendation 2]
3. [Recommendation 3]

**Quick Test**: [Fast, low-cost way to validate opportunity]

### For Content Creators

**Content Strategy**:

- **Angles**: [Content ideas]
- **Platforms**: [Where to focus]
- **Keywords**: [SEO opportunities]

### For Investors

**Investment Thesis**: [Why invest or pass]
**Companies to Watch**: [Key players]
**Timing**: [Now, soon, or wait]

## ⚠️ Risk Factors

1. **[Risk 1]**: [Description and likelihood]
2. **[Risk 2]**: [Description and likelihood]
3. **[Risk 3]**: [Description and likelihood]

## 🔮 Future Outlook

**12-Month Projection**: [Where this trend is headed]

**Scenarios**:

- **Best Case**: [Optimistic scenario]
- **Most Likely**: [Realistic scenario]
- **Worst Case**: [Pessimistic scenario]

## 📚 Sources & Data

- [Source 1]
- [Source 2]
- [Source 3]

---

**Analysis Date**: [Today's date]
**Next Review**: [Suggested follow-up timing]

_Want to compare this to other trends? Use `/compare-trends`_
_Want to forecast where this is headed? Use `/trend-forecast`_

Step 8: Offer Next Actions

Ask if they'd like to:

Compare this trend to alternatives (/compare-trends)
Forecast future trajectory (/trend-forecast)
Explore niche sub-opportunities (/niche-explorer)
Discover related trends (/discover-trends)

Success Criteria

✅ Comprehensive understanding of what the trend is ✅ Data-backed analysis of search volume and interest ✅ Clear explanation of WHY it's trending ✅ Market landscape and competitive analysis ✅ Sustainability assessment (fad vs. trend) ✅ Actionable strategic recommendations ✅ Risk factors identified ✅ Future outlook provided

Tips for Excellent Analysis

Go beyond surface level: Don't just describe, explain WHY
Use multiple sources: Cross-reference data points
Think like different stakeholders: Entrepreneur, creator, investor
Be honest about risks: Don't just sell the opportunity
Quantify when possible: Numbers beat vague descriptions
Look for the non-obvious: The best insights aren't obvious

Common Mistakes to Avoid

❌ Confusing correlation with causation ❌ Relying on a single data source ❌ Ignoring negative signals or risks ❌ Making recommendations without understanding context ❌ Treating all trends as equal opportunities

Remember: A great trend analysis doesn't just tell you WHAT is trending - it helps you understand WHY it matters and HOW to take advantage of it. That's the Internet Pipes advantage! 🎯

9.1 KiB Raw Blame History