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Deliverable: Product Brief

Crystal-clear strategic foundation that guides every design decision

About WDS & the Product brief

WDS (Whiteport Design Studio) is an AI agent framework module within the BMAD Method that transforms how designers work. Instead of creating documentation that gets lost in translation, your design work becomes powerful prompts that guide AI agents and development teams with precision and intent.

The Product Brief is your first strategic deliverable in the WDS workflow. After you've secured stakeholder commitment (Pitch & Service Agreement), this document defines what you're building and why it matters. Everything that follows - from trigger mapping to final specifications - builds on this foundation.

Think of it as your project's constitution: the strategic reference point that keeps everyone aligned as the project evolves.

What Is This Deliverable?

The Product Brief is your project's north star - a comprehensive document that defines:

What you're building and why it matters
Who it's for and what problems it solves
How success will be measured
Strategic positioning and competitive landscape
Technical and business constraints

Created by: Saga the WDS Analyst Agent
When: Phase 2 (Module 04) - After alignment, before design work begins
Format: Structured markdown document

Why This Matters

Without a solid Product Brief:

❌ Teams build features nobody asked for
❌ Scope creep becomes unmanageable
❌ Design decisions based on personal preference, not strategy
❌ You can't evaluate trade-offs ("Should we add this feature?")

With a Product Brief:

✅ Every design decision has clear rationale
✅ Team alignment on priorities
✅ Ability to say "no" to scope creep
✅ Confidence that you're building the right thing

The Dialog with Your Thinking Partner: Saga the Analyst

The Process (30-45 minutes):

Saga the Analyst guides you through defining your product with strategic questions:

Saga the Analyst: "Let's start with the vision. In one sentence, 
                   what transformation are you creating for users?"

You: "We're helping small teams manage their projects without 
      the complexity of enterprise tools."

Saga the Analyst: "Perfect! That's clear. Now, who specifically is this for?"

You: "Remote teams of 3-10 people - freelancers, startups, small agencies."

Saga the Analyst: "Got it. Who is this NOT for?"

You: "Large enterprises with complex approval workflows - 
      they need something different."

Saga the Analyst: "Great clarity! Let's talk about core features..."

As you talk, Saga the Analyst creates:

✅ Vision statement
✅ Target users (who it's for, who it's NOT for)
✅ Core features (prioritized)
✅ Success criteria (SMART objectives)
✅ Competitive landscape
✅ Constraints

Then you review together:

Saga the Analyst: "Here's your Product Brief. Does this capture your vision?"

You: "Yes! But add 'time tracking' to must-haves."

Saga the Analyst: "Updated! ✅ Brief is ready."

Result: Product Brief saved to /docs/1-project-brief/01-product-brief.md

What's Included

Core Sections

Project Vision: The big picture - what transformation you're creating
Product Positioning: How you're different from competitors
Target Users: Detailed description of who this is for (and who it's NOT for)
Core Features: Essential functionality (prioritized)
Success Criteria: SMART objectives and measurable KPIs
Competitive Landscape: Where you fit in the market
Constraints: Budget, timeline, technical, regulatory limitations
Business Model: How this makes/saves money
Risks & Assumptions: What could go wrong and what we're betting on

Example

See the WDS Presentation Project - Product Brief

Agent Activation

To start creating your Product Brief:

@saga I need to create a Product Brief for [Your Project Name].

Saga the Analyst will begin the conversation and guide you through the process.

How to Create This

Hands-on Tutorial: Module 04: Project Brief

Workflow Reference: Project Brief Workflow

Getting Started with WDS

New to WDS? Install the complete AI agent framework to unlock all capabilities:

👉 Install WDS & Get Started

Previous Deliverable: Service Agreement
Next Deliverable: Trigger Map & Personas

4.7 KiB Raw Blame History