2.7 KiB
2.7 KiB
SEO Implementation Checklist
Technical SEO
- Verify robots.txt is properly configured
- Generate and submit XML sitemap
- Implement canonical URLs
- Set up 301 redirects for moved content
- Enable HTTPS across entire site
- Configure hreflang tags (if multi-language)
- Implement structured data markup (Schema.org)
- Optimize site speed and Core Web Vitals
- Fix crawl errors in Search Console
- Ensure mobile responsiveness
On-Page Optimization
- Optimize title tags (unique, 50-60 chars)
- Write compelling meta descriptions (150-160 chars)
- Structure content with proper H1-H6 hierarchy
- Optimize images (compression, alt text, filenames)
- Implement internal linking strategy
- Create SEO-friendly URL structure
- Add breadcrumb navigation
- Optimize for featured snippets
- Update outdated content
- Fix broken links
Content Strategy
- Conduct keyword research
- Map keywords to user intent
- Create content calendar
- Develop topic clusters
- Write comprehensive, valuable content
- Optimize for semantic search
- Include relevant LSI keywords
- Add FAQ sections where appropriate
- Create location-specific content (if local)
- Implement content refresh schedule
Off-Page SEO
- Audit existing backlink profile
- Disavow toxic backlinks
- Develop link building strategy
- Create linkable assets
- Build local citations (if applicable)
- Monitor brand mentions
- Engage in relevant communities
- Guest posting outreach
- Partner/supplier link opportunities
- Social media optimization
Analytics & Monitoring
- Set up Google Analytics 4
- Configure Google Search Console
- Implement conversion tracking
- Set up rank tracking
- Create custom dashboards
- Configure automated reporting
- Set up alerts for issues
- Monitor Core Web Vitals
- Track keyword rankings
- Monitor competitor performance
Local SEO (if applicable)
- Claim Google Business Profile
- Optimize GBP listing
- Build local citations
- Gather customer reviews
- Create location pages
- Implement local schema markup
- Optimize for "near me" searches
- Join local business directories
- Create locally-relevant content
- Build local backlinks
E-commerce SEO (if applicable)
- Optimize product pages
- Create unique product descriptions
- Implement product schema
- Optimize category pages
- Add customer reviews
- Create buying guides
- Optimize for commercial intent
- Implement faceted navigation properly
- Handle out-of-stock products
- Optimize checkout process