348 lines
9.1 KiB
Markdown
348 lines
9.1 KiB
Markdown
# Task: Analyze Single Trend
|
|
|
|
## Objective
|
|
|
|
Conduct a comprehensive deep-dive analysis of a specific trend to understand what it is, why it's trending, who wants it, and how to capitalize on it.
|
|
|
|
## Instructions
|
|
|
|
### Step 1: Identify the Trend
|
|
|
|
Confirm with the user:
|
|
|
|
- **Trend name/topic**: What specific trend should we analyze?
|
|
- **Analysis goals**: What do they want to know? (market opportunity, content strategy, product development, investment decision)
|
|
|
|
If the user provides a vague topic, help them narrow it down to a specific trend.
|
|
|
|
### Step 2: Research Foundation
|
|
|
|
Gather comprehensive data using web search:
|
|
|
|
#### A. What is it?
|
|
|
|
- **Definition**: Clear explanation of what this trend is
|
|
- **Origin**: Where/when did it start?
|
|
- **Category**: What broader category does it belong to?
|
|
- **Variations**: Different forms or versions of this trend
|
|
|
|
#### B. Search & Interest Data
|
|
|
|
- **Current search volume**: How many people are searching?
|
|
- **Trend trajectory**: Rising, stable, declining, seasonal?
|
|
- **Geographic distribution**: Where is it most popular?
|
|
- **Related searches**: What else are people looking for?
|
|
- **Search queries**: Actual questions people are asking
|
|
|
|
#### C. Social & Cultural Context
|
|
|
|
- **Social media presence**: Which platforms? What's the conversation?
|
|
- **Influencers/advocates**: Who's driving this trend?
|
|
- **Media coverage**: News articles, publications covering it
|
|
- **Community**: Are there dedicated communities/forums?
|
|
|
|
### Step 3: Understand the "Why"
|
|
|
|
This is critical - dig deep to understand:
|
|
|
|
1. **What need does it fulfill?**
|
|
- Functional benefit (solves a problem)
|
|
- Emotional benefit (makes them feel good)
|
|
- Social benefit (status, belonging, identity)
|
|
- Novelty benefit (new, exciting, different)
|
|
|
|
2. **Why now?**
|
|
- What changed to make this trend emerge now?
|
|
- Technology enablers?
|
|
- Cultural shifts?
|
|
- Influencer/celebrity endorsement?
|
|
- Pandemic effects?
|
|
- Economic factors?
|
|
|
|
3. **Target audience**
|
|
- Demographics: age, gender, income, location
|
|
- Psychographics: values, interests, lifestyle
|
|
- Early adopters vs. mainstream appeal
|
|
|
|
### Step 4: Market Analysis
|
|
|
|
Assess the commercial landscape:
|
|
|
|
#### A. Market Size & Opportunity
|
|
|
|
- **Market size**: How big is the opportunity?
|
|
- **Growth rate**: How fast is it growing?
|
|
- **Market maturity**: Early stage, growth, mature, declining?
|
|
|
|
#### B. Competitive Landscape
|
|
|
|
- **Key players**: Who's dominating this space?
|
|
- **Product availability**: Easy to find or scarce?
|
|
- **Price points**: What are people paying?
|
|
- **Gaps**: What's missing? Underserved segments?
|
|
|
|
#### C. Business Models
|
|
|
|
- **How are businesses monetizing this trend?**
|
|
- Direct sales, subscription, marketplace, affiliate, content?
|
|
- What's working? What's not?
|
|
|
|
### Step 5: Trend Assessment
|
|
|
|
Evaluate sustainability and opportunity:
|
|
|
|
1. **Fad vs. Trend?**
|
|
- ❌ Fad indicators: Viral spike, no practical benefit, celebrity-driven only
|
|
- ✅ Trend indicators: Sustained growth, solves real need, multiple drivers
|
|
|
|
2. **Opportunity Score** (Rate 1-10)
|
|
- Market size: How big is the opportunity?
|
|
- Competition: How crowded is the space?
|
|
- Barriers to entry: How easy to participate?
|
|
- Timing: Are we early or late?
|
|
- Alignment: Does it fit broader macro trends?
|
|
|
|
3. **Risk Factors**
|
|
- What could cause this trend to collapse?
|
|
- Regulatory risks?
|
|
- Supply chain issues?
|
|
- Changing preferences?
|
|
|
|
### Step 6: Strategic Recommendations
|
|
|
|
Provide actionable insights:
|
|
|
|
#### For Entrepreneurs/Businesses:
|
|
|
|
- **Opportunities**: Specific ways to capitalize
|
|
- **Positioning**: How to differentiate
|
|
- **Target audience**: Who to focus on
|
|
- **Go-to-market**: How to reach them
|
|
- **Quick wins**: Fast moves to test the opportunity
|
|
|
|
#### For Content Creators:
|
|
|
|
- **Content angles**: What to create about this trend
|
|
- **Platforms**: Where to publish
|
|
- **SEO opportunities**: Keywords to target
|
|
- **Audience building**: How to attract interest
|
|
|
|
#### For Investors:
|
|
|
|
- **Investment thesis**: Why invest (or not)?
|
|
- **Key players**: Companies to watch
|
|
- **Timing**: Now or wait?
|
|
|
|
### Step 7: Present Analysis
|
|
|
|
Use the `trend-analysis-tmpl` template structure:
|
|
|
|
```markdown
|
|
# Deep Trend Analysis: [Trend Name]
|
|
|
|
## 📋 Executive Summary
|
|
|
|
**Trend**: [Name]
|
|
**Category**: [Category]
|
|
**Status**: [🔥 Rising / ⚡ Hot / 📊 Stable / 📉 Declining]
|
|
**Opportunity Score**: [X/10]
|
|
|
|
[2-3 sentence summary of the trend and key takeaway]
|
|
|
|
## 🔍 What Is It?
|
|
|
|
[Clear description of the trend]
|
|
|
|
**Origin**: [Where it started and when]
|
|
**Key Characteristics**:
|
|
|
|
- [Characteristic 1]
|
|
- [Characteristic 2]
|
|
- [Characteristic 3]
|
|
|
|
## 📈 Trend Data & Metrics
|
|
|
|
### Search Interest
|
|
|
|
- **Current Volume**: [High/Medium/Low]
|
|
- **Trajectory**: [Rising X% / Stable / Declining]
|
|
- **Geographic Hotspots**: [Regions]
|
|
- **Peak Periods**: [Seasonal patterns if any]
|
|
|
|
### Top Related Searches
|
|
|
|
1. [Related search 1]
|
|
2. [Related search 2]
|
|
3. [Related search 3]
|
|
|
|
### Social Signals
|
|
|
|
- **Primary Platforms**: [TikTok, Instagram, YouTube, etc.]
|
|
- **Hashtag Performance**: [Relevant hashtags and reach]
|
|
- **Influencer Activity**: [Notable advocates]
|
|
|
|
## 💡 Why It's Trending
|
|
|
|
### Primary Drivers
|
|
|
|
1. **[Driver 1]**: [Explanation]
|
|
2. **[Driver 2]**: [Explanation]
|
|
3. **[Driver 3]**: [Explanation]
|
|
|
|
### Needs Fulfilled
|
|
|
|
- **Functional**: [What problem it solves]
|
|
- **Emotional**: [How it makes people feel]
|
|
- **Social**: [Identity/status/belonging aspects]
|
|
|
|
### Target Audience
|
|
|
|
- **Demographics**: [Age, gender, location, income]
|
|
- **Psychographics**: [Values, interests, lifestyle]
|
|
- **Pain Points**: [What they're struggling with]
|
|
|
|
## 🏪 Market Landscape
|
|
|
|
### Market Size
|
|
|
|
- **Current Market**: [Size/revenue if available]
|
|
- **Growth Rate**: [Annual growth percentage]
|
|
- **Projections**: [Future outlook]
|
|
|
|
### Key Players
|
|
|
|
1. **[Company/Brand 1]**: [What they offer, positioning]
|
|
2. **[Company/Brand 2]**: [What they offer, positioning]
|
|
3. **[Company/Brand 3]**: [What they offer, positioning]
|
|
|
|
### Price Points
|
|
|
|
- Budget: [$X - $Y]
|
|
- Mid-range: [$X - $Y]
|
|
- Premium: [$X - $Y]
|
|
|
|
### Market Gaps
|
|
|
|
- [Gap 1]: [Underserved segment or need]
|
|
- [Gap 2]: [Another opportunity]
|
|
|
|
## 🎯 Trend Assessment
|
|
|
|
### Sustainability Analysis
|
|
|
|
**Verdict**: [✅ Sustainable Trend / ⚠️ Monitor Closely / ❌ Likely Fad]
|
|
|
|
**Evidence**:
|
|
|
|
- ✅ [Positive indicator]
|
|
- ✅ [Positive indicator]
|
|
- ⚠️ [Risk factor]
|
|
- ❌ [Concern]
|
|
|
|
### Opportunity Score: [X/10]
|
|
|
|
- **Market Size** [X/10]: [Reasoning]
|
|
- **Competition** [X/10]: [Reasoning]
|
|
- **Barriers** [X/10]: [Reasoning]
|
|
- **Timing** [X/10]: [Reasoning]
|
|
- **Alignment** [X/10]: [Reasoning]
|
|
|
|
## 🚀 Strategic Recommendations
|
|
|
|
### For Entrepreneurs
|
|
|
|
**Opportunity**: [Specific business opportunity]
|
|
**Approach**:
|
|
|
|
1. [Recommendation 1]
|
|
2. [Recommendation 2]
|
|
3. [Recommendation 3]
|
|
|
|
**Quick Test**: [Fast, low-cost way to validate opportunity]
|
|
|
|
### For Content Creators
|
|
|
|
**Content Strategy**:
|
|
|
|
- **Angles**: [Content ideas]
|
|
- **Platforms**: [Where to focus]
|
|
- **Keywords**: [SEO opportunities]
|
|
|
|
### For Investors
|
|
|
|
**Investment Thesis**: [Why invest or pass]
|
|
**Companies to Watch**: [Key players]
|
|
**Timing**: [Now, soon, or wait]
|
|
|
|
## ⚠️ Risk Factors
|
|
|
|
1. **[Risk 1]**: [Description and likelihood]
|
|
2. **[Risk 2]**: [Description and likelihood]
|
|
3. **[Risk 3]**: [Description and likelihood]
|
|
|
|
## 🔮 Future Outlook
|
|
|
|
**12-Month Projection**: [Where this trend is headed]
|
|
|
|
**Scenarios**:
|
|
|
|
- **Best Case**: [Optimistic scenario]
|
|
- **Most Likely**: [Realistic scenario]
|
|
- **Worst Case**: [Pessimistic scenario]
|
|
|
|
## 📚 Sources & Data
|
|
|
|
- [Source 1]
|
|
- [Source 2]
|
|
- [Source 3]
|
|
|
|
---
|
|
|
|
**Analysis Date**: [Today's date]
|
|
**Next Review**: [Suggested follow-up timing]
|
|
|
|
_Want to compare this to other trends? Use `/compare-trends`_
|
|
_Want to forecast where this is headed? Use `/trend-forecast`_
|
|
```
|
|
|
|
### Step 8: Offer Next Actions
|
|
|
|
Ask if they'd like to:
|
|
|
|
- Compare this trend to alternatives (`/compare-trends`)
|
|
- Forecast future trajectory (`/trend-forecast`)
|
|
- Explore niche sub-opportunities (`/niche-explorer`)
|
|
- Discover related trends (`/discover-trends`)
|
|
|
|
## Success Criteria
|
|
|
|
✅ Comprehensive understanding of what the trend is
|
|
✅ Data-backed analysis of search volume and interest
|
|
✅ Clear explanation of WHY it's trending
|
|
✅ Market landscape and competitive analysis
|
|
✅ Sustainability assessment (fad vs. trend)
|
|
✅ Actionable strategic recommendations
|
|
✅ Risk factors identified
|
|
✅ Future outlook provided
|
|
|
|
## Tips for Excellent Analysis
|
|
|
|
- **Go beyond surface level**: Don't just describe, explain WHY
|
|
- **Use multiple sources**: Cross-reference data points
|
|
- **Think like different stakeholders**: Entrepreneur, creator, investor
|
|
- **Be honest about risks**: Don't just sell the opportunity
|
|
- **Quantify when possible**: Numbers beat vague descriptions
|
|
- **Look for the non-obvious**: The best insights aren't obvious
|
|
|
|
## Common Mistakes to Avoid
|
|
|
|
❌ Confusing correlation with causation
|
|
❌ Relying on a single data source
|
|
❌ Ignoring negative signals or risks
|
|
❌ Making recommendations without understanding context
|
|
❌ Treating all trends as equal opportunities
|
|
|
|
---
|
|
|
|
**Remember**: A great trend analysis doesn't just tell you WHAT is trending - it helps you understand WHY it matters and HOW to take advantage of it. That's the Internet Pipes advantage! 🎯
|