220 lines
10 KiB
Markdown
220 lines
10 KiB
Markdown
# Trigger Map: WDS Presentation Page
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> Visual overview connecting business goals to user psychology
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**Created:** December 27, 2025
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**Author:** Mårten Angner with Saga the Analyst
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**Methodology:** Based on Effect Mapping (Balic & Domingues), adapted by WDS
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---
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## Strategic Visualization
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```mermaid
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%%{init: {'theme':'base', 'themeVariables': { 'fontFamily':'Inter, system-ui, sans-serif', 'fontSize':'14px'}}}%%
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flowchart LR
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%% Business Goals (Left)
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BG0["<br/>⭐ PRIMARY GOAL: 50 EVANGELISTS<br/><br/>THE ENGINE<br/>50 hardcore believers and advocates<br/>Completed course + built real project<br/>Actively sharing and teaching others<br/>Timeline: 12 months<br/><br/>"]
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BG1["<br/>🚀 WDS ADOPTION GOALS<br/><br/>1,000 designers using WDS<br/>100 entrepreneurs embracing<br/>100 developers benefiting<br/>250 active community members<br/>Timeline: 24 months<br/><br/>"]
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BG2["<br/>🌟 COMMUNITY OPPORTUNITIES<br/><br/>10 speaking engagements<br/>20 case studies published<br/>50 testimonials<br/>Client project opportunities<br/>Timeline: 24 months<br/><br/>"]
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%% Central Platform
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PLATFORM["<br/>🎨 WHITEPORT DESIGN STUDIO<br/><br/>End-to-End Design Methodology<br/><br/>Transform designers from overwhelmed<br/>task-doers into empowered strategic<br/>leaders who shoulder complexity<br/>as a calling, not a burden<br/><br/>"]
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%% Target Groups (Right)
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TG0["<br/>🎯 STINA THE STRATEGIST<br/>PRIMARY TARGET<br/><br/>Designer - Psychology background<br/>Job hunting - Overwhelmed<br/>AI curious but lacks confidence<br/><br/>"]
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TG1["<br/>💼 LARS THE LEADER<br/>SECONDARY TARGET<br/><br/>Entrepreneur - Employee #3<br/>Non-tech founder role<br/>Designer on maternity leave<br/><br/>"]
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TG2["<br/>💻 FELIX THE FULL-STACK<br/>TERTIARY TARGET<br/><br/>Developer - Software engineer<br/>Loves structure - Hates UI<br/>Respects design craft<br/><br/>"]
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%% Driving Forces (Far Right)
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DF0["<br/>🎯 STINA'S DRIVERS<br/><br/>WANTS<br/>✅ Be strategic expert<br/>✅ Make real impact<br/>✅ Use AI confidently<br/><br/>FEARS<br/>❌ Being replaced by AI<br/>❌ Wasting time/energy<br/>❌ Being sidelined<br/><br/>"]
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DF1["<br/>💼 LARS'S DRIVERS<br/><br/>WANTS<br/>✅ Happy & productive team<br/>✅ Smooth transition<br/>✅ Quality work<br/><br/>FEARS<br/>❌ Quality dropping<br/>❌ Being taken advantage<br/>❌ Team embarrassment<br/><br/>"]
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DF2["<br/>💻 FELIX'S DRIVERS<br/><br/>WANTS<br/>✅ Clear specifications<br/>✅ Logical thinking<br/>✅ Enlightened day<br/><br/>FEARS<br/>❌ Illogical designs<br/>❌ Vague specs<br/>❌ Forced UI work<br/><br/>"]
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%% Connections
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BG0 --> PLATFORM
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BG1 --> PLATFORM
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BG2 --> PLATFORM
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PLATFORM --> TG0
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PLATFORM --> TG1
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PLATFORM --> TG2
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TG0 --> DF0
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TG1 --> DF1
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TG2 --> DF2
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%% Light Gray Styling with Dark Text + Gold Primary Goal
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classDef primaryGoal fill:#fef3c7,color:#78350f,stroke:#fbbf24,stroke-width:3px
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classDef businessGoal fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
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classDef platform fill:#e5e7eb,color:#111827,stroke:#9ca3af,stroke-width:3px
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classDef targetGroup fill:#f9fafb,color:#1f2937,stroke:#d1d5db,stroke-width:2px
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classDef drivingForces fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
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class BG0 primaryGoal
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class BG1,BG2 businessGoal
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class PLATFORM platform
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class TG0,TG1,TG2 targetGroup
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class DF0,DF1,DF2 drivingForces
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```
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---
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## Summary
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**Battle Cry:** "Shoulder the complexity, break it down using AI as your co-pilot. Not as a burden, but with excitement. Not as a task, but as a calling!"
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**The Flywheel:**
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1. ⭐ **Create awesome designers who become evangelists** (THE ENGINE - 12 months)
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2. 🚀 **Evangelists drive WDS adoption** (1,000 designers, 100 entrepreneurs, 100 developers, 250 community - 24 months)
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3. 🌟 **WDS success creates opportunities for community** (Speaking, case studies, better clients - 24 months)
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**Primary Target:** Stina the Strategist - overwhelmed designer becomes empowered strategic leader and evangelist
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---
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## Detailed Documentation
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### Business Strategy
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**[01-Business-Goals.md](01-Business-Goals.md)** - Vision, objectives, and success metrics
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**Vision:** WDS becomes the guiding light for designers and clients worldwide - empowering designers to thrive in the AI era while delivering exceptional value that drives real product success.
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**Priority Tiers:**
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1. ⭐ **PRIMARY GOAL: 50 Evangelists** (THE ENGINE - 12 months)
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- Build passionate core of WDS believers who advocate and spread the methodology
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- These 50 drive ALL other objectives - this is the key to expansion
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2. 🚀 **WDS Adoption Goals** (24 months)
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- 1,000 designers actively using WDS methodology
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- 100 entrepreneurs embracing WDS for their product development
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- 100 developers benefiting from BMad Method integration
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- 250 active community members
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3. 🌟 **Community Opportunities** (24 months)
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- 10 speaking engagements by community members
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- 20 published case studies by members
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- 50 testimonials from community
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- Client project opportunities for WDS-trained designers
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---
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### Target Users
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**[02-Stina-the-Strategist.md](02-Stina-the-Strategist.md)** - Primary target persona
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**Profile:** Multi-dimensional designer with psychology background, end of 1-year contract, actively job hunting, overwhelmed and working secret overtime. AI curious but lacks confidence.
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**Positive Drivers:**
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- ✅ Be the go-to strategic expert - valued and asked for advice
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- ✅ Make real impact on the world through grand adventures
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- ✅ Confidently use AI professionally and scale her impact
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**Negative Drivers:**
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- ❌ Being replaced by AI or becoming irrelevant
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- ❌ Wasting time/energy on tools that don't work
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- ❌ Being sidelined or not valued when she could save the world
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**Transformation:** Overwhelmed task-doer → Empowered strategic leader
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---
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**[03-Lars-the-Leader.md](03-Lars-the-Leader.md)** - Secondary target persona
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**Profile:** Seasoned entrepreneur (employee #3, practically founder), not a tech person but plays hybrid PM/CTO role. Designer going on maternity leave - needs stand-in with AI knowledge and drive.
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**Positive Drivers:**
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- ✅ Team that's happy AND productive (optimized machinery)
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- ✅ Smooth designer transition with AI-savvy replacement
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- ✅ Quality work that fulfills the vision (willing to pay)
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**Negative Drivers:**
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- ❌ Quality dropping or bottlenecks (takes very personally)
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- ❌ Being taken advantage of by consultants
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- ❌ Being embarrassed in front of his team
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**Role in Flywheel:** Validates business value, creates demand for WDS designers
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---
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**[04-Felix-the-Full-Stack.md](04-Felix-the-Full-Stack.md)** - Tertiary target persona
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**Profile:** Full-stack developer with straight career path. Loves BMad Method structure and documentation. Respects designers because he's terrible at "GUIs - who even calls it that anymore?"
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**Positive Drivers:**
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- ✅ Clear, logical specifications that make his life easier
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- ✅ Designers who think things through before handing off
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- ✅ Work that enlightens his day (not creates problems)
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**Negative Drivers:**
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- ❌ Illogical designs creating cascading headaches
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- ❌ Vague specs forcing him to guess designer's intent
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- ❌ Being forced to do UI work he's terrible at
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**Role in Flywheel:** Benefits from WDS specs, spreads word about better collaboration
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---
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### Strategic Implications
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**[05-Key-Insights.md](05-Key-Insights.md)** - Design and development priorities
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**Primary Development Focus:**
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1. Create Awesome Designers Who Become Evangelists - Stina becomes one of the 50
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2. Strategic Leadership Transformation - From overwhelmed to empowered
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3. AI Confidence Building - Structured, hand-holding path
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4. Business Value Validation - Show Lars how WDS delivers results
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5. Better Specifications - Prove to Felix that specs reduce headaches
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**Critical Success Factors:**
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- Emotional Transformation: Burden → Calling
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- Hand-Holding Approach: Clear steps, course modules, installation
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- Proof of Results: Dog Week case study (5x faster)
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- Free Access: No cost barriers
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- Complete Journey: Idea → maintenance
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**Emotional Transformation Goals:**
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- "I can be the strategic leader my team needs"
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- "AI amplifies my expertise, doesn't replace it"
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- "I have a structured path that works"
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- "I'm making real difference through grand adventures"
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- "Design is my calling, not just a task"
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---
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**[06-Feature-Impact.md](06-Feature-Impact.md)** - Prioritized features for UX and development (Optional Design Brief)
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**Top Priority Features (Must Have MVP):**
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1. Testimonials & Social Proof (Score: 11) 🏆 - ONLY feature scoring HIGH across all three personas
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1. BMad Method Integration (Score: 11) 🏆 - All personas benefit from seamless design-to-dev
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3. End-to-End Workflow Through Agents (Score: 9) - Complete journey told through expert guides (Saga, Freya, Idunn, Mimir)
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3. Conceptual Specifications (Score: 9) - Specs that capture concept + reasoning, making Stina indispensable and Felix happy
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5. Example Projects/Case Studies (Score: 8) - Proof that overcomes "wasting time" fear
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6. Course Modules (Score: 6) - Hand-holding builds Stina's confidence
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7. Installation Documentation (Score: 5) - Removes barrier to entry
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**Key Insight:** Agents merged into workflow story - maintains strategic score (9) while creating more engaging, memorable presentation. Characters make abstract methodology human and approachable.
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---
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## How to Read the Diagram
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The trigger map connects business goals (left) through the platform (center) to target user groups (right) and their driving forces (far right).
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**Priority:**
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- ⭐ **Gold box** = PRIMARY GOAL (50 Evangelists - THE ENGINE)
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- 🚀 **Gray boxes** = Supporting goals driven by evangelists
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- 🌟 **Gray boxes** = Opportunities created for community members
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**Driving Forces:**
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- ✅ **Green checkmarks** = Positive goals (what users want)
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- ❌ **Red X marks** = Negative goals (what users fear/avoid)
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---
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_Generated by Whiteport Design Studio_
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_Trigger Mapping methodology credits: Effect Mapping by Mijo Balic & Ingrid Domingues (inUse), adapted with negative driving forces by WDS_
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