diff --git a/src/modules/wds/examples/WDS-Presentation/docs/2-trigger-map/00-trigger-map-poster.md b/src/modules/wds/examples/WDS-Presentation/docs/2-trigger-map/00-trigger-map-poster.md
index 3ea64624..fc1478e7 100644
--- a/src/modules/wds/examples/WDS-Presentation/docs/2-trigger-map/00-trigger-map-poster.md
+++ b/src/modules/wds/examples/WDS-Presentation/docs/2-trigger-map/00-trigger-map-poster.md
@@ -14,9 +14,9 @@
%%{init: {'theme':'base', 'themeVariables': { 'fontFamily':'Inter, system-ui, sans-serif', 'fontSize':'14px'}}}%%
flowchart LR
%% Business Goals (Left)
- BG0["
🌟 WDS VISION
Guiding light for designers worldwide
Empowering designers in AI era
Delivering exceptional value
Making designers indispensable
"]
- BG1["
📊 CORE OBJECTIVES
1,000 designers using WDS
50 hardcore evangelists ⭐
100 entrepreneurs embracing
100 developers benefiting
"]
- BG2["
🚀 COMMUNITY GROWTH
250 active community members
10 speaking engagements
20 case studies
50 testimonials
"]
+ BG0["
⭐ PRIMARY GOAL: 50 EVANGELISTS
THE ENGINE
50 hardcore believers and advocates
Completed course + built real project
Actively sharing and teaching others
Timeline: 12 months
"]
+ BG1["
🚀 WDS ADOPTION GOALS
1,000 designers using WDS
100 entrepreneurs embracing
100 developers benefiting
250 active community members
Timeline: 24 months
"]
+ BG2["
💼 WHITEPORT BUSINESS GOALS
10 speaking engagements
20 case studies published
50 testimonials
Client project opportunities
Timeline: 24 months
"]
%% Central Platform
PLATFORM["
🎨 WHITEPORT DESIGN STUDIO
End-to-End Design Methodology
Transform designers from overwhelmed
task-doers into empowered strategic
leaders who shoulder complexity
as a calling, not a burden
"]
@@ -44,13 +44,15 @@ flowchart LR
TG1 --> DF1
TG2 --> DF2
- %% Light Gray Styling with Dark Text
+ %% Light Gray Styling with Dark Text + Gold Primary Goal
+ classDef primaryGoal fill:#fef3c7,color:#78350f,stroke:#fbbf24,stroke-width:3px
classDef businessGoal fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
classDef platform fill:#e5e7eb,color:#111827,stroke:#9ca3af,stroke-width:3px
classDef targetGroup fill:#f9fafb,color:#1f2937,stroke:#d1d5db,stroke-width:2px
classDef drivingForces fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
- class BG0,BG1,BG2 businessGoal
+ class BG0 primaryGoal
+ class BG1,BG2 businessGoal
class PLATFORM platform
class TG0,TG1,TG2 targetGroup
class DF0,DF1,DF2 drivingForces
@@ -61,21 +63,35 @@ flowchart LR
### **System Overview (Center)**
The central node represents **Whiteport Design Studio** - an end-to-end design methodology that transforms designers from overwhelmed task-doers into empowered strategic leaders.
-### **Business Goals (Left Branch)**
-Three strategic goals drive the project:
-- **🌟 WDS Vision**: Becoming the guiding light for designers worldwide
-- **📊 Core Objectives**: Measurable adoption targets (1,000 designers, 50 evangelists, 100 entrepreneurs, 100 developers)
-- **🚀 Community Growth**: Building engaged community and thought leadership
+### **Business Goals (Left Branch) - Properly Prioritized**
+
+**⭐ PRIMARY GOAL: 50 Evangelists (THE ENGINE)**
+- The absolute top priority in yellow/gold highlighting
+- These 50 hardcore believers drive everything else
+- Timeline: 12 months
+- **This is the key to expansion**
+
+**🚀 WDS Adoption Goals**
+- Driven by the 50 evangelists
+- 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
+- Timeline: 24 months
+- Focused on methodology spread
+
+**💼 Whiteport Business Goals**
+- Company-level objectives (speaking, case studies, client projects)
+- Timeline: 24 months
+- **Important distinction:** WDS success drives these opportunities, not vice versa
### **Target User Groups (Right Branch)**
Three prioritized personas with distinct needs:
-- **🎯 Stina the Strategist**: Primary target, designer seeking strategic leadership role
-- **💼 Lars the Leader**: Secondary target, entrepreneur needing quality design process
-- **💻 Felix the Full-Stack**: Tertiary target, developer wanting better specifications
+- **🎯 Stina the Strategist**: Primary target, becomes evangelist
+- **💼 Lars the Leader**: Secondary target, validates business value
+- **💻 Felix the Full-Stack**: Tertiary target, benefits from better specs
### **Usage Goals Legend**
- **✅ Green Checkmarks**: Positive goals - what users want to achieve
- **❌ Red X Marks**: Negative goals - what users want to avoid
+- **⭐ Yellow/Gold Box**: PRIMARY GOAL - the engine that drives everything
---
@@ -224,9 +240,9 @@ This is the visual overview. For detailed documentation, see:
%%{init: {'theme':'base', 'themeVariables': { 'fontFamily':'Inter, system-ui, sans-serif', 'fontSize':'14px'}}}%%
flowchart LR
%% Business Goals (Left)
- BG0["
🌟 WDS VISION
Guiding light for designers worldwide
Empowering designers in AI era
Delivering exceptional value
Making designers indispensable
"]
- BG1["
📊 CORE OBJECTIVES
1,000 designers using WDS
50 hardcore evangelists ⭐
100 entrepreneurs embracing
100 developers benefiting
"]
- BG2["
🚀 COMMUNITY GROWTH
250 active community members
10 speaking engagements
20 case studies
50 testimonials
"]
+ BG0["
⭐ PRIMARY GOAL: 50 EVANGELISTS
THE ENGINE
50 hardcore believers and advocates
Completed course + built real project
Actively sharing and teaching others
Timeline: 12 months
"]
+ BG1["
🚀 WDS ADOPTION GOALS
1,000 designers using WDS
100 entrepreneurs embracing
100 developers benefiting
250 active community members
Timeline: 24 months
"]
+ BG2["
💼 WHITEPORT BUSINESS GOALS
10 speaking engagements
20 case studies published
50 testimonials
Client project opportunities
Timeline: 24 months
"]
%% Central Platform
PLATFORM["
🎨 WHITEPORT DESIGN STUDIO
End-to-End Design Methodology
Transform designers from overwhelmed
task-doers into empowered strategic
leaders who shoulder complexity
as a calling, not a burden
"]
@@ -254,13 +270,15 @@ flowchart LR
TG1 --> DF1
TG2 --> DF2
- %% Light Gray Styling with Dark Text
+ %% Light Gray Styling with Dark Text + Gold Primary Goal
+ classDef primaryGoal fill:#fef3c7,color:#78350f,stroke:#fbbf24,stroke-width:3px
classDef businessGoal fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
classDef platform fill:#e5e7eb,color:#111827,stroke:#9ca3af,stroke-width:3px
classDef targetGroup fill:#f9fafb,color:#1f2937,stroke:#d1d5db,stroke-width:2px
classDef drivingForces fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
- class BG0,BG1,BG2 businessGoal
+ class BG0 primaryGoal
+ class BG1,BG2 businessGoal
class PLATFORM platform
class TG0,TG1,TG2 targetGroup
class DF0,DF1,DF2 drivingForces
@@ -271,32 +289,66 @@ flowchart LR
### **System Overview (Center)**
The central node represents **Whiteport Design Studio** - an end-to-end design methodology that transforms designers from overwhelmed task-doers into empowered strategic leaders.
-### **Business Goals (Left Branch)**
-Three strategic goals drive the project:
-- **🌟 WDS Vision**: Becoming the guiding light for designers worldwide
-- **📊 Core Objectives**: Measurable adoption targets (1,000 designers, 50 evangelists, 100 entrepreneurs, 100 developers)
-- **🚀 Community Growth**: Building engaged community and thought leadership
+### **Business Goals (Left Branch) - Properly Prioritized**
+
+**⭐ PRIMARY GOAL: 50 Evangelists (THE ENGINE)**
+- The absolute top priority in yellow/gold highlighting
+- These 50 hardcore believers drive everything else
+- Timeline: 12 months
+- **This is the key to expansion**
+
+**🚀 WDS Adoption Goals**
+- Driven by the 50 evangelists
+- 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
+- Timeline: 24 months
+- Focused on methodology spread
+
+**💼 Whiteport Business Goals**
+- Company-level objectives (speaking, case studies, client projects)
+- Timeline: 24 months
+- **Important distinction:** WDS success drives these opportunities, not vice versa
### **Target User Groups (Right Branch)**
Three prioritized personas with distinct needs:
-- **🎯 Stina the Strategist**: Primary target, designer seeking strategic leadership role
-- **💼 Lars the Leader**: Secondary target, entrepreneur needing quality design process
-- **💻 Felix the Full-Stack**: Tertiary target, developer wanting better specifications
+- **🎯 Stina the Strategist**: Primary target, becomes evangelist
+- **💼 Lars the Leader**: Secondary target, validates business value
+- **💻 Felix the Full-Stack**: Tertiary target, benefits from better specs
### **Usage Goals Legend**
- **✅ Green Checkmarks**: Positive goals - what users want to achieve
- **❌ Red X Marks**: Negative goals - what users want to avoid
+- **⭐ Yellow/Gold Box**: PRIMARY GOAL - the engine that drives everything
---
## Key Insights
+### **The Flywheel: 50 Evangelists Drive Everything**
+
+**THE ENGINE (Priority #1):**
+- 50 hardcore evangelists are THE PRIMARY GOAL
+- Timeline: 12 months
+- These believers complete the course, build real projects, actively share and teach
+- They create the flywheel that drives ALL other objectives
+
+**WDS Adoption (Priority #2):**
+- Driven BY the 50 evangelists spreading the word
+- 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
+- Timeline: 24 months
+- Focus: Methodology spread and adoption
+
+**Whiteport Business (Priority #3):**
+- Company revenue goals (NOT WDS methodology goals)
+- Speaking, case studies, client projects
+- Timeline: 24 months
+- **Key distinction**: WDS success creates these opportunities, not vice versa
+
### **Primary Development Focus**
-1. **Strategic Leadership Transformation** - Address Stina's core need to move from overwhelmed to empowered
-2. **AI Confidence Building** - Structured, hand-holding path to professional AI use
-3. **Business Value Validation** - Show Lars how WDS designers deliver measurable results
-4. **Better Specifications** - Prove to Felix that logical, complete specs reduce headaches
-5. **Community Engine** - Build the 50 hardcore evangelists who drive broader adoption
+1. **Convert Stina into Evangelist** - She's the profile who becomes one of the 50
+2. **Strategic Leadership Transformation** - Address Stina's core need to move from overwhelmed to empowered
+3. **AI Confidence Building** - Structured, hand-holding path to professional AI use
+4. **Business Value Validation** - Show Lars how WDS designers deliver measurable results
+5. **Better Specifications** - Prove to Felix that logical, complete specs reduce headaches
### **Critical Success Factors**
- **Emotional Transformation**: Burden → Calling (the battle cry in action)
@@ -401,15 +453,17 @@ Three prioritized personas with distinct needs:
(Loop closes)
```
-**The Flywheel:**
-1. Stina learns WDS → becomes strategic leader
-2. Stina delivers better specs → Felix's life improves
-3. Felix delivers quality → Lars's business succeeds
-4. Lars hires more WDS designers → creates demand
-5. Success stories inspire more Stinas → 50 evangelists emerge
-6. Evangelists spread WDS → 1,000 designers adopt
+**The Flywheel (Prioritized):**
+1. **STINA BECOMES EVANGELIST** ⭐ (THE PRIMARY GOAL)
+2. Stina learns WDS → becomes strategic leader
+3. Stina delivers better specs → Felix's life improves
+4. Felix delivers quality → Lars's business succeeds
+5. Lars hires more WDS designers → creates demand
+6. Success stories inspire more Stinas → 50 evangelists emerge (12 months)
+7. **Evangelists spread WDS** → 1,000 designers adopt (24 months)
+8. **WDS success** → Whiteport opportunities emerge (speaking, clients, etc.)
-**Design Implication:** The page must start the flywheel by converting Stina first. Lars and Felix are supporting actors in Stina's hero journey.
+**Design Implication:** The page must start the flywheel by converting Stina into one of the 50 evangelists. Everything flows from this. Lars and Felix are supporting actors in Stina's hero journey.
---
@@ -469,24 +523,33 @@ Three prioritized personas with distinct needs:
## Success Metrics Alignment
-### How Trigger Map Connects to Objectives:
+### How Trigger Map Connects to Objectives (Properly Prioritized):
-**Converting Stina → Achieves:**
-- ✅ 1,000 designers (she's the primary target)
-- ✅ 50 evangelists (she becomes one)
-- ✅ 250 community (she participates)
-- ✅ Testimonials/case studies (she shares success)
+**⭐ PRIMARY: Converting Stina into Evangelist → Achieves:**
+- ✅ **50 evangelists** (THE ENGINE - she becomes one of them)
+- ✅ Completes course + builds real project
+- ✅ Actively shares and teaches others
+- ✅ Creates testimonials and case studies from her success
+- **Timeline: 12 months**
+- **This drives ALL other objectives**
-**Validating for Lars → Achieves:**
-- ✅ 100 entrepreneurs (he sees business value)
-- ✅ Speaking engagements (he recommends methodology)
-- ✅ Case studies (his company becomes proof)
+**🚀 SECONDARY: Evangelists Drive WDS Adoption → Achieves:**
+- ✅ 1,000 designers (evangelists spread the word)
+- ✅ 100 entrepreneurs (evangelists demonstrate business value)
+- ✅ 100 developers (evangelists deliver better specs)
+- ✅ 250 community (evangelists create engagement)
+- **Timeline: 24 months**
-**Helping Felix → Achieves:**
-- ✅ 100 developers (word spreads about better specs)
-- ✅ Community feedback (dev perspective helps refine)
+**💼 TERTIARY: WDS Success Drives Whiteport Business → Achieves:**
+- ✅ 10 speaking engagements (credibility from WDS success)
+- ✅ 20 case studies (real projects from evangelist community)
+- ✅ 50 testimonials (happy evangelists and users)
+- ✅ Client opportunities (visibility and demand from WDS adoption)
+- **Timeline: 24 months**
-**The Trigger Map IS the Strategic Foundation**
+**The Trigger Map IS the Strategic Foundation - And Prioritization Matters**
+
+The page must convert Stina → make her an evangelist → evangelists drive everything else.
---