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delete(wds): Remove trigger map poster documentation 

Deleted the trigger map poster documentation file, which contained a comprehensive overview of the WDS presentation page and its strategic visualization. This removal is part of a broader effort to streamline documentation and focus on more relevant content for the WDS community.
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# Trigger Map Poster: WDS Presentation Page
> Visual overview connecting business goals to user psychology
**Created:** December 27, 2025
**Author:** Mårten Angner with Saga the Analyst
**Methodology:** Based on Effect Mapping (Balic & Domingues), adapted by WDS
---
## Strategic Visualization
```mermaid
%%{init: {'theme':'base', 'themeVariables': { 'fontFamily':'Inter, system-ui, sans-serif', 'fontSize':'14px'}}}%%
flowchart LR
%% Business Goals (Left)
BG0["<br/>⭐ PRIMARY GOAL: 50 EVANGELISTS<br/><br/>THE ENGINE<br/>50 hardcore believers and advocates<br/>Completed course + built real project<br/>Actively sharing and teaching others<br/>Timeline: 12 months<br/><br/>"]
BG1["<br/>🚀 WDS ADOPTION GOALS<br/><br/>1,000 designers using WDS<br/>100 entrepreneurs embracing<br/>100 developers benefiting<br/>250 active community members<br/>Timeline: 24 months<br/><br/>"]
BG2["<br/>🌟 COMMUNITY OPPORTUNITIES<br/><br/>10 speaking engagements<br/>20 case studies published<br/>50 testimonials<br/>Client project opportunities<br/>Timeline: 24 months<br/><br/>"]
%% Central Platform
PLATFORM["<br/>🎨 WHITEPORT DESIGN STUDIO<br/><br/>End-to-End Design Methodology<br/><br/>Transform designers from overwhelmed<br/>task-doers into empowered strategic<br/>leaders who shoulder complexity<br/>as a calling, not a burden<br/><br/>"]
%% Target Groups (Right)
TG0["<br/>🎯 STINA THE STRATEGIST<br/>PRIMARY TARGET<br/><br/>Designer - Psychology background<br/>Job hunting - Overwhelmed<br/>AI curious but lacks confidence<br/><br/>"]
TG1["<br/>💼 LARS THE LEADER<br/>SECONDARY TARGET<br/><br/>Entrepreneur - Employee #3<br/>Non-tech founder role<br/>Designer on maternity leave<br/><br/>"]
TG2["<br/>💻 FELIX THE FULL-STACK<br/>TERTIARY TARGET<br/><br/>Developer - Software engineer<br/>Loves structure - Hates UI<br/>Respects design craft<br/><br/>"]
%% Driving Forces (Far Right)
DF0["<br/>🎯 STINA'S DRIVERS<br/><br/>WANTS<br/>✅ Be strategic expert<br/>✅ Make real impact<br/>✅ Use AI confidently<br/><br/>FEARS<br/>❌ Being replaced by AI<br/>❌ Wasting time/energy<br/>❌ Being sidelined<br/><br/>"]
DF1["<br/>💼 LARS'S DRIVERS<br/><br/>WANTS<br/>✅ Happy & productive team<br/>✅ Smooth transition<br/>✅ Quality work<br/><br/>FEARS<br/>❌ Quality dropping<br/>❌ Being taken advantage<br/>❌ Team embarrassment<br/><br/>"]
DF2["<br/>💻 FELIX'S DRIVERS<br/><br/>WANTS<br/>✅ Clear specifications<br/>✅ Logical thinking<br/>✅ Enlightened day<br/><br/>FEARS<br/>❌ Illogical designs<br/>❌ Vague specs<br/>❌ Forced UI work<br/><br/>"]
%% Connections
BG0 --> PLATFORM
BG1 --> PLATFORM
BG2 --> PLATFORM
PLATFORM --> TG0
PLATFORM --> TG1
PLATFORM --> TG2
TG0 --> DF0
TG1 --> DF1
TG2 --> DF2
%% Light Gray Styling with Dark Text + Gold Primary Goal
classDef primaryGoal fill:#fef3c7,color:#78350f,stroke:#fbbf24,stroke-width:3px
classDef businessGoal fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
classDef platform fill:#e5e7eb,color:#111827,stroke:#9ca3af,stroke-width:3px
classDef targetGroup fill:#f9fafb,color:#1f2937,stroke:#d1d5db,stroke-width:2px
classDef drivingForces fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
class BG0 primaryGoal
class BG1,BG2 businessGoal
class PLATFORM platform
class TG0,TG1,TG2 targetGroup
class DF0,DF1,DF2 drivingForces
```
## How to Read This Diagram
### **System Overview (Center)**
The central node represents **Whiteport Design Studio** - an end-to-end design methodology that transforms designers from overwhelmed task-doers into empowered strategic leaders.
### **Business Goals (Left Branch) - Properly Prioritized**
**⭐ PRIMARY GOAL: 50 Evangelists (THE ENGINE)**
- The absolute top priority in yellow/gold highlighting
- These 50 hardcore believers drive everything else
- Timeline: 12 months
- **This is the key to expansion**
**🚀 WDS Adoption Goals**
- Driven by the 50 evangelists
- 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
- Timeline: 24 months
- Focused on methodology spread
**🌟 Community Opportunities**
- Real-world opportunities created FOR community members
- Members get speaking gigs, publish case studies, land client projects
- Timeline: 24 months
- **Key distinction:** These opportunities benefit the evangelists and designers, building their careers and reputation
### **Target User Groups (Right Branch)**
Three prioritized personas with distinct needs:
- **🎯 Stina the Strategist**: Primary target, becomes evangelist
- **💼 Lars the Leader**: Secondary target, validates business value
- **💻 Felix the Full-Stack**: Tertiary target, benefits from better specs
### **Usage Goals Legend**
- **✅ Green Checkmarks**: Positive goals - what users want to achieve
- **❌ Red X Marks**: Negative goals - what users want to avoid
- **⭐ Yellow/Gold Box**: PRIMARY GOAL - the engine that drives everything
---
## Strategic Documents
This is the visual overview. For detailed documentation, see:
- **01-Business-Goals.md** - Full vision statements and SMART objectives
- **02-Target-Groups.md** - All personas with complete driving forces
- **03-Stina-the-Strategist.md** - Designer persona detail
- **04-Lars-the-Leader.md** - Entrepreneur persona detail
- **05-Felix-the-Full-Stack.md** - Developer persona detail
---
## Vision
**WDS becomes the guiding light for designers and clients worldwide - empowering designers to thrive in the AI era while delivering exceptional value that drives real product success.**
---
## Business Objectives
### ⭐ PRIMARY GOAL: Build Core Evangelist Community (THE ENGINE)
- **Statement:** Build passionate core of WDS believers who advocate and spread the methodology
- **Metric:** Active evangelists (completed course, built real project with WDS, actively sharing/teaching others, contributing feedback)
- **Target:** 50 hardcore believers and evangelists
- **Timeline:** 12 months
- **Impact:** These 50 drive ALL other objectives - this is the key to expansion
---
### 🚀 WDS ADOPTION GOALS (Driven by Evangelists)
**Objective 1: Designer Adoption**
- **Statement:** Onboard 1,000 designers actively using WDS methodology
- **Metric:** Completed Module 01 + cloned repository + started at least one project using WDS
- **Target:** 1,000 designers
- **Timeline:** 24 months from page launch
**Objective 2: Entrepreneur Engagement**
- **Statement:** 100 entrepreneurs embrace WDS for their product development
- **Metric:** Entrepreneurs who hired designer using WDS OR completed WDS trigger mapping for their project
- **Target:** 100 entrepreneurs
- **Timeline:** 24 months from page launch
**Objective 3: Developer Integration**
- **Statement:** 100 developers benefit from BMad Method integration
- **Metric:** Developers who used BMM agents OR received WDS specifications for implementation
- **Target:** 100 developers
- **Timeline:** 24 months from page launch
**Objective 4: Community Growth**
- **Statement:** Build active WDS community
- **Metric:** Discord members actively participating (asking questions, sharing work, giving feedback)
- **Target:** 250 active community members
- **Timeline:** 24 months
---
### 🌟 COMMUNITY OPPORTUNITIES (Real-World Benefits for Members)
**Note:** These are opportunities WDS creates FOR the community members - the evangelists and designers who use WDS. They build their careers, reputations, and businesses.
**Objective 5: Speaking & Thought Leadership**
- **Statement:** Community members get speaking opportunities at conferences and events
- **Metric:** WDS-trained designers invited to speak about their methodology and results
- **Target:** 10 speaking engagements by community members
- **Timeline:** 24 months
- **Benefit to Members:** Career advancement, thought leadership, professional recognition
**Objective 6: Published Case Studies**
- **Statement:** Community members publish case studies about their WDS projects
- **Metric:** Real project case studies showcasing WDS methodology and results
- **Target:** 20 published case studies by community members
- **Timeline:** 24 months
- **Benefit to Members:** Portfolio building, credibility, attracting clients
**Objective 7: Professional Testimonials**
- **Statement:** Community members share testimonials about WDS impact on their work
- **Metric:** Video or written testimonials from designers, entrepreneurs, and developers
- **Target:** 50 testimonials from community
- **Timeline:** 24 months
- **Benefit to Members:** Recognition, contribution to movement, helping others
**Objective 8: Client Project Opportunities**
- **Statement:** WDS-trained designers land client projects because of their WDS expertise
- **Metric:** Job offers, freelance gigs, or consulting projects specifically requesting WDS methodology
- **Target:** Track and celebrate member success stories
- **Timeline:** 24 months
- **Benefit to Members:** Direct revenue, career growth, competitive advantage in market
---
## Target Groups (Prioritized)
### 1. Stina the Strategist (Designer) - PRIMARY 🎯
**Priority Reasoning:** Designers shoulder the leadership role. They're the linchpin between business goals and technical implementation. WDS makes them indispensable by giving them the methodology to carry this burden well. These become the 50 hardcore evangelists.
> Multi-dimensional thinker who loves systems thinking, aesthetics, functionality, and human psychology. Studied psychology and cognition at university. No straight career path - arrived through passion for the meeting between business and user needs. Currently at end of 1-year contract as lone designer in dev team, actively job hunting. Overwhelmed, secretly works overtime. Uses AI in hobbies but lacks confidence to use professionally. Needs hand-holding and structured path.
**✅ Top 3 Positive Drivers:**
- To be the go-to strategic expert - valued and asked for advice
- To make real impact on the world through grand adventures
- To confidently use AI professionally and scale her impact
**⚠️ Top 3 Negative Drivers:**
- Being replaced by AI or becoming irrelevant
- Wasting time/energy on tools that don't work (banging head against wall)
- Being sidelined or not valued when she could save the world
---
### 2. Lars the Leader (Entrepreneur) - SECONDARY 💼
**Priority Reasoning:** Entrepreneurs validate that WDS delivers business value and create demand for WDS-trained designers. They need to trust designers and say "We need this, make it happen."
> Seasoned entrepreneur (employee #3, practically founder) who's burned through projects and learned there are no shortcuts. Not a tech person but plays hybrid PM/CTO role. Leans on consultants. Paid off technical debt, now optimizing UX. Designer going on maternity leave - needs stand-in with AI knowledge and drive. Values team happiness and "spark in eyes" when learning. Takes downtime and bugs very personally.
**✅ Top 3 Positive Drivers:**
- Team that's happy AND productive (optimized machinery)
- Smooth designer transition with AI-savvy replacement
- Quality work that fulfills the vision (willing to pay)
**⚠️ Top 3 Negative Drivers:**
- Quality dropping or bottlenecks (takes very personally)
- Being taken advantage of by consultants
- Being embarrassed in front of his team
---
### 3. Felix the Full-Stack (Developer) - TERTIARY 💻
**Priority Reasoning:** Developers benefit from designer's leadership through better specifications. They aren't the primary WDS audience but need to know it makes their life easier.
> Full-stack developer with straight career path. Studied software engineering, employed his whole life. Loves BMad Method structure and documentation (but hates writing it). Respects designers because he's terrible at "GUIs - who even calls it that anymore?" Loves AI technology but has love-hate relationship with AI code quality. Perfect situation: Designer does "the poetry," gives him good specs, he does his "magic" on dev side.
**✅ Top 3 Positive Drivers:**
- Clear, logical specifications that make his life easier
- Designers who think things through before handing off
- Work that enlightens his day (not creates problems)
**⚠️ Top 3 Negative Drivers:**
- Illogical designs creating cascading headaches
- Vague specs forcing him to guess designer's intent
- Being forced to do UI work he's terrible at
---
## The Battle Cry 🔥
**"Shoulder the complexity, break it down using AI as your co-pilot. Not as a burden, but with excitement. Not as a task, but as a calling!"**
---
## Strategic Visualization
```mermaid
%%{init: {'theme':'base', 'themeVariables': { 'fontFamily':'Inter, system-ui, sans-serif', 'fontSize':'14px'}}}%%
flowchart LR
%% Business Goals (Left)
BG0["<br/>⭐ PRIMARY GOAL: 50 EVANGELISTS<br/><br/>THE ENGINE<br/>50 hardcore believers and advocates<br/>Completed course + built real project<br/>Actively sharing and teaching others<br/>Timeline: 12 months<br/><br/>"]
BG1["<br/>🚀 WDS ADOPTION GOALS<br/><br/>1,000 designers using WDS<br/>100 entrepreneurs embracing<br/>100 developers benefiting<br/>250 active community members<br/>Timeline: 24 months<br/><br/>"]
BG2["<br/>🌟 COMMUNITY OPPORTUNITIES<br/><br/>10 speaking engagements<br/>20 case studies published<br/>50 testimonials<br/>Client project opportunities<br/>Timeline: 24 months<br/><br/>"]
%% Central Platform
PLATFORM["<br/>🎨 WHITEPORT DESIGN STUDIO<br/><br/>End-to-End Design Methodology<br/><br/>Transform designers from overwhelmed<br/>task-doers into empowered strategic<br/>leaders who shoulder complexity<br/>as a calling, not a burden<br/><br/>"]
%% Target Groups (Right)
TG0["<br/>🎯 STINA THE STRATEGIST<br/>PRIMARY TARGET<br/><br/>Designer - Psychology background<br/>Job hunting - Overwhelmed<br/>AI curious but lacks confidence<br/><br/>"]
TG1["<br/>💼 LARS THE LEADER<br/>SECONDARY TARGET<br/><br/>Entrepreneur - Employee #3<br/>Non-tech founder role<br/>Designer on maternity leave<br/><br/>"]
TG2["<br/>💻 FELIX THE FULL-STACK<br/>TERTIARY TARGET<br/><br/>Developer - Software engineer<br/>Loves structure - Hates UI<br/>Respects design craft<br/><br/>"]
%% Driving Forces (Far Right)
DF0["<br/>🎯 STINA'S DRIVERS<br/><br/>WANTS<br/>✅ Be strategic expert<br/>✅ Make real impact<br/>✅ Use AI confidently<br/><br/>FEARS<br/>❌ Being replaced by AI<br/>❌ Wasting time/energy<br/>❌ Being sidelined<br/><br/>"]
DF1["<br/>💼 LARS'S DRIVERS<br/><br/>WANTS<br/>✅ Happy & productive team<br/>✅ Smooth transition<br/>✅ Quality work<br/><br/>FEARS<br/>❌ Quality dropping<br/>❌ Being taken advantage<br/>❌ Team embarrassment<br/><br/>"]
DF2["<br/>💻 FELIX'S DRIVERS<br/><br/>WANTS<br/>✅ Clear specifications<br/>✅ Logical thinking<br/>✅ Enlightened day<br/><br/>FEARS<br/>❌ Illogical designs<br/>❌ Vague specs<br/>❌ Forced UI work<br/><br/>"]
%% Connections
BG0 --> PLATFORM
BG1 --> PLATFORM
BG2 --> PLATFORM
PLATFORM --> TG0
PLATFORM --> TG1
PLATFORM --> TG2
TG0 --> DF0
TG1 --> DF1
TG2 --> DF2
%% Light Gray Styling with Dark Text + Gold Primary Goal
classDef primaryGoal fill:#fef3c7,color:#78350f,stroke:#fbbf24,stroke-width:3px
classDef businessGoal fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
classDef platform fill:#e5e7eb,color:#111827,stroke:#9ca3af,stroke-width:3px
classDef targetGroup fill:#f9fafb,color:#1f2937,stroke:#d1d5db,stroke-width:2px
classDef drivingForces fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
class BG0 primaryGoal
class BG1,BG2 businessGoal
class PLATFORM platform
class TG0,TG1,TG2 targetGroup
class DF0,DF1,DF2 drivingForces
```
## How to Read This Diagram
### **System Overview (Center)**
The central node represents **Whiteport Design Studio** - an end-to-end design methodology that transforms designers from overwhelmed task-doers into empowered strategic leaders.
### **Business Goals (Left Branch) - Properly Prioritized**
**⭐ PRIMARY GOAL: 50 Evangelists (THE ENGINE)**
- The absolute top priority in yellow/gold highlighting
- These 50 hardcore believers drive everything else
- Timeline: 12 months
- **This is the key to expansion**
**🚀 WDS Adoption Goals**
- Driven by the 50 evangelists
- 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
- Timeline: 24 months
- Focused on methodology spread
**🌟 Community Opportunities**
- Real-world opportunities created FOR community members
- Members get speaking gigs, publish case studies, land client projects
- Timeline: 24 months
- **Key distinction:** These opportunities benefit the evangelists and designers, building their careers and reputation
### **Target User Groups (Right Branch)**
Three prioritized personas with distinct needs:
- **🎯 Stina the Strategist**: Primary target, becomes evangelist
- **💼 Lars the Leader**: Secondary target, validates business value
- **💻 Felix the Full-Stack**: Tertiary target, benefits from better specs
### **Usage Goals Legend**
- **✅ Green Checkmarks**: Positive goals - what users want to achieve
- **❌ Red X Marks**: Negative goals - what users want to avoid
- **⭐ Yellow/Gold Box**: PRIMARY GOAL - the engine that drives everything
---
## Key Insights
### **The Flywheel: 50 Evangelists Drive Everything**
**THE ENGINE (Priority #1):**
- 50 hardcore evangelists are THE PRIMARY GOAL
- Timeline: 12 months
- These believers complete the course, build real projects, actively share and teach
- They create the flywheel that drives ALL other objectives
**WDS Adoption (Priority #2):**
- Driven BY the 50 evangelists spreading the word
- 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
- Timeline: 24 months
- Focus: Methodology spread and adoption
**Community Opportunities (Priority #3):**
- Real-world benefits FOR community members
- Speaking gigs, case studies, testimonials, client projects
- Timeline: 24 months
- **Key benefit**: WDS-trained designers become sought-after, land better opportunities, build careers
### **Primary Development Focus**
1. **Convert Stina into Evangelist** - She's the profile who becomes one of the 50
2. **Strategic Leadership Transformation** - Address Stina's core need to move from overwhelmed to empowered
3. **AI Confidence Building** - Structured, hand-holding path to professional AI use
4. **Business Value Validation** - Show Lars how WDS designers deliver measurable results
5. **Better Specifications** - Prove to Felix that logical, complete specs reduce headaches
### **Critical Success Factors**
- **Emotional Transformation**: Burden → Calling (the battle cry in action)
- **Hand-Holding Approach**: Clear steps, course modules, installation guidance
- **Proof of Results**: Dog Week case study (5x faster, better quality)
- **Free Access**: No cost barriers or subscriptions
- **Complete Journey**: Idea → maintenance (not just fragments)
### **Design Implications**
- **Hero Section**: Address AI replacement fear immediately, position as leadership opportunity
- **Course Structure**: Show clear path with module-by-module progression
- **Social Proof**: Feature early evangelists, testimonials, case studies
- **Multi-Audience**: Primarily Stina, but validate for Lars and acknowledge Felix
- **BMad Foundation**: Explain proven 25-year methodology integration
### **Emotional Transformation Goals**
- **Designer Empowerment**: "I can be the strategic leader my team needs"
- **AI as Co-Pilot**: "AI amplifies my expertise, doesn't replace it"
- **Confidence Building**: "I have a structured path that works"
- **Impact Making**: "I'm making real difference through grand adventures"
- **Professional Pride**: "Design is my calling, not just a task"
---
## Design Focus Statement
**The WDS Presentation Page transforms designers from overwhelmed task-doers into empowered strategic leaders who shoulder complexity as a calling, not a burden.**
**Primary Design Target:** Stina the Strategist (Designer)
**Must Address (Critical for Conversion):**
1. Fear of AI replacing designers → Show how WDS makes designers indispensable
2. Lack of confidence with AI tools → Provide structured, hand-holding path
3. Feeling overwhelmed and sidelined → Position as strategic leader who shoulders complexity
4. Wasting time on tools that don't work → Prove methodology with real results (Dog Week case study)
5. Not being valued → Show path to becoming "go-to expert" asked for advice
**Should Address (Supporting Conversion):**
1. Lars needs trust signals → Show entrepreneurs how WDS designers deliver business value
2. Felix needs to see benefits → Quick mention that specs will be better
3. Community proof → Show the 50 evangelists emerging (testimonials, case studies)
4. Learning curve concerns → Module structure with hand-holding clear
5. Integration with dev workflow → BMad Method foundation explained
---
## Cross-Group Patterns
### Shared Drivers Across All Three
**Common Ground:**
- All three want **quality work** and **clear communication**
- All three fear **wasted effort** and **things breaking down**
- All three value **structure** and **thinking things through**
- All three are interested in **AI** but have reservations
**Design Implication:** WDS speaks to a shared desire for structure, quality, and thoughtful AI integration. The page should emphasize these universal values while primarily addressing Stina.
---
### Unique Drivers Per Group
**Stina's Unique Needs:**
- Emotional transformation: burden → calling
- Identity shift: task-doer → strategic leader
- AI confidence building with hand-holding
**Lars's Unique Needs:**
- Business validation and ROI proof
- Trust in designer-led process
- Team optimization and smooth transitions
**Felix's Unique Needs:**
- Better handoffs and fewer headaches
- UI help without learning design
- Respect for logical consistency
---
### Strategic Relationships
**The Triangle:**
```
STINA (Designer)
Strategic Leader
Shoulders complexity
│
│ Creates specs for
▼
FELIX (Developer)
Gets logical specs
Life gets easier
│
│ Delivers quality for
▼
LARS (Entrepreneur)
Gets business value
Trusts the process
│
│ Hires/values
└──────────────► STINA
(Loop closes)
```
**The Flywheel (Prioritized):**
1. **STINA BECOMES EVANGELIST** ⭐ (THE PRIMARY GOAL)
2. Stina learns WDS → becomes strategic leader
3. Stina delivers better specs → Felix's life improves
4. Felix delivers quality → Lars's business succeeds
5. Lars hires more WDS designers → creates demand
6. Success stories inspire more Stinas → 50 evangelists emerge (12 months)
7. **Evangelists spread WDS** → 1,000 designers adopt (24 months)
8. **WDS success** → Community members get opportunities (speaking, case studies, better clients)
**Design Implication:** The page must start the flywheel by converting Stina into one of the 50 evangelists. Everything flows from this. Lars and Felix are supporting actors in Stina's hero journey.
---
## The Transformation Journey
### Stina's Emotional Arc (What the Page Must Deliver):
**BEFORE WDS:**
- 😰 Overwhelmed, working secret overtime
- 😔 Feels threatened by AI
- 🤷‍♀️ Lacks confidence, fears wasting time
- 😤 Sidelined, not valued as strategic partner
- 📦 Just a "pixel pusher" executing others' vision
**AFTER WDS:**
- 🎯 Strategic leader who shoulders complexity
- 🚀 AI as co-pilot amplifying expertise
- 💪 Confident with structured path and hand-holding
- ⭐ Go-to expert asked for advice
- 🌍 Making real impact through grand adventures
- 🔥 Treating design as a CALLING, not a burden
**The Battle Cry Delivers This Transformation**
---
## Key Insights for Design Phase
### Content Priorities Based on Triggers:
**Hero Section Must:**
- Hook Stina with "guiding light for designers in AI era"
- Address replacement fear immediately
- Position as leadership opportunity, not threat
**Methodology Section Must:**
- Show structure (addresses confidence + wasting time fears)
- Prove with results (Dog Week case study)
- Explain hand-holding approach (course modules)
**Benefits Section Must:**
- Make designer indispensable (replacement fear)
- Show AI as co-pilot (not replacement)
- Position as strategic leader (not task-doer)
**Course/Installation Must:**
- Show clear path with hand-holding
- Low barrier to entry (free, open-source)
- Prove it's worth time investment
**Social Proof Must:**
- Show early evangelists emerging
- Real project case studies
- Testimonials from designers like Stina
---
## Success Metrics Alignment
### How Trigger Map Connects to Objectives (Properly Prioritized):
**⭐ PRIMARY: Converting Stina into Evangelist → Achieves:**
- ✅ **50 evangelists** (THE ENGINE - she becomes one of them)
- ✅ Completes course + builds real project
- ✅ Actively shares and teaches others
- ✅ Creates testimonials and case studies from her success
- **Timeline: 12 months**
- **This drives ALL other objectives**
**🚀 SECONDARY: Evangelists Drive WDS Adoption → Achieves:**
- ✅ 1,000 designers (evangelists spread the word)
- ✅ 100 entrepreneurs (evangelists demonstrate business value)
- ✅ 100 developers (evangelists deliver better specs)
- ✅ 250 community (evangelists create engagement)
- **Timeline: 24 months**
**🌟 TERTIARY: WDS Success Creates Opportunities for Community → Achieves:**
- ✅ 10 speaking engagements (members invited to speak at conferences)
- ✅ 20 case studies (members publish their WDS project success)
- ✅ 50 testimonials (members share their transformation stories)
- ✅ Client opportunities (members land projects because they're WDS-trained)
- **Timeline: 24 months**
- **Benefit: Career advancement and recognition for community members**
**The Trigger Map IS the Strategic Foundation - And Prioritization Matters**
The page must convert Stina → make her an evangelist → evangelists drive adoption → adoption creates opportunities for all members.
---
## Development Phases
### **First Deliverable: WDS Presentation Page**
Focus on converting Stina from overwhelmed designer to empowered evangelist:
- **Hero Section** - Hook with "guiding light," address AI fear
- **Methodology Explanation** - Show structure, prove with Dog Week
- **Benefits Section** - Make designer indispensable message
- **Course Modules** - Present Modules 01-02 complete, more coming
- **Installation Guide** - Clear 5-step process with hand-holding
- **Social Proof** - Early testimonials and case study
- **Call to Action** - Multiple paths (GitHub, course, community)
### **Future Phases: Additional Content**
- **Phase 2**: Complete course modules 03-17
- **Phase 3**: Build evangelist case studies library
- **Phase 4**: Create interactive demos and examples
- **Phase 5**: Expand BMad Method integration documentation
---
## Related Documents
- **[Product Brief](../1-project-brief/01-product-brief.md)** - Complete strategic foundation
- **[Stina the Strategist](03-Stina-the-Strategist.md)** - Primary persona details (to be created)
- **[Lars the Leader](04-Lars-the-Leader.md)** - Secondary persona details (to be created)
- **[Felix the Full-Stack](05-Felix-the-Full-Stack.md)** - Tertiary persona details (to be created)
---
## Next Steps
This Trigger Map provides strategic foundation for all design work:
- ✅ **Phase 1: Product Brief** - Complete
- ✅ **Phase 2: Trigger Mapping** - Complete (this document)
- [ ] **Phase 3: Platform Requirements** - Technical foundation (if needed)
- [ ] **Phase 4: UX Design** - Begin sketching and specifications
- [ ] **Phase 5: Design System** - Extract components (if needed)
- [ ] **Phase 6: Development Handoff** - PRD finalization
**Primary Design Target:** Stina the Strategist
**Battle Cry:** Shoulder the complexity as a calling, not a burden
**Transformation:** Overwhelmed → Empowered Strategic Leader
---
_Generated by Whiteport Design Studio_
_Trigger Mapping methodology credits: Effect Mapping by Mijo Balic & Ingrid Domingues (inUse), adapted with negative driving forces by WDS_

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# Trigger Map: WDS Presentation Page
> Visual overview connecting business goals to user psychology
**Created:** December 27, 2025
**Author:** Mårten Angner with Saga the Analyst
**Methodology:** Based on Effect Mapping (Balic & Domingues), adapted by WDS
---
## Strategic Visualization
```mermaid
%%{init: {'theme':'base', 'themeVariables': { 'fontFamily':'Inter, system-ui, sans-serif', 'fontSize':'14px'}}}%%
flowchart LR
%% Business Goals (Left)
BG0["<br/>⭐ PRIMARY GOAL: 50 EVANGELISTS<br/><br/>THE ENGINE<br/>50 hardcore believers and advocates<br/>Completed course + built real project<br/>Actively sharing and teaching others<br/>Timeline: 12 months<br/><br/>"]
BG1["<br/>🚀 WDS ADOPTION GOALS<br/><br/>1,000 designers using WDS<br/>100 entrepreneurs embracing<br/>100 developers benefiting<br/>250 active community members<br/>Timeline: 24 months<br/><br/>"]
BG2["<br/>🌟 COMMUNITY OPPORTUNITIES<br/><br/>10 speaking engagements<br/>20 case studies published<br/>50 testimonials<br/>Client project opportunities<br/>Timeline: 24 months<br/><br/>"]
%% Central Platform
PLATFORM["<br/>🎨 WHITEPORT DESIGN STUDIO<br/><br/>End-to-End Design Methodology<br/><br/>Transform designers from overwhelmed<br/>task-doers into empowered strategic<br/>leaders who shoulder complexity<br/>as a calling, not a burden<br/><br/>"]
%% Target Groups (Right)
TG0["<br/>🎯 STINA THE STRATEGIST<br/>PRIMARY TARGET<br/><br/>Designer - Psychology background<br/>Job hunting - Overwhelmed<br/>AI curious but lacks confidence<br/><br/>"]
TG1["<br/>💼 LARS THE LEADER<br/>SECONDARY TARGET<br/><br/>Entrepreneur - Employee #3<br/>Non-tech founder role<br/>Designer on maternity leave<br/><br/>"]
TG2["<br/>💻 FELIX THE FULL-STACK<br/>TERTIARY TARGET<br/><br/>Developer - Software engineer<br/>Loves structure - Hates UI<br/>Respects design craft<br/><br/>"]
%% Driving Forces (Far Right)
DF0["<br/>🎯 STINA'S DRIVERS<br/><br/>WANTS<br/>✅ Be strategic expert<br/>✅ Make real impact<br/>✅ Use AI confidently<br/><br/>FEARS<br/>❌ Being replaced by AI<br/>❌ Wasting time/energy<br/>❌ Being sidelined<br/><br/>"]
DF1["<br/>💼 LARS'S DRIVERS<br/><br/>WANTS<br/>✅ Happy & productive team<br/>✅ Smooth transition<br/>✅ Quality work<br/><br/>FEARS<br/>❌ Quality dropping<br/>❌ Being taken advantage<br/>❌ Team embarrassment<br/><br/>"]
DF2["<br/>💻 FELIX'S DRIVERS<br/><br/>WANTS<br/>✅ Clear specifications<br/>✅ Logical thinking<br/>✅ Enlightened day<br/><br/>FEARS<br/>❌ Illogical designs<br/>❌ Vague specs<br/>❌ Forced UI work<br/><br/>"]
%% Connections
BG0 --> PLATFORM
BG1 --> PLATFORM
BG2 --> PLATFORM
PLATFORM --> TG0
PLATFORM --> TG1
PLATFORM --> TG2
TG0 --> DF0
TG1 --> DF1
TG2 --> DF2
%% Light Gray Styling with Dark Text + Gold Primary Goal
classDef primaryGoal fill:#fef3c7,color:#78350f,stroke:#fbbf24,stroke-width:3px
classDef businessGoal fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
classDef platform fill:#e5e7eb,color:#111827,stroke:#9ca3af,stroke-width:3px
classDef targetGroup fill:#f9fafb,color:#1f2937,stroke:#d1d5db,stroke-width:2px
classDef drivingForces fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
class BG0 primaryGoal
class BG1,BG2 businessGoal
class PLATFORM platform
class TG0,TG1,TG2 targetGroup
class DF0,DF1,DF2 drivingForces
```
---
## Summary
**Battle Cry:** "Shoulder the complexity, break it down using AI as your co-pilot. Not as a burden, but with excitement. Not as a task, but as a calling!"
**The Flywheel:**
1. ⭐ **Convert Stina into one of 50 Evangelists** (THE ENGINE - 12 months)
2. 🚀 **Evangelists drive WDS adoption** (1,000 designers, 100 entrepreneurs, 100 developers, 250 community - 24 months)
3. 🌟 **WDS success creates opportunities for community** (Speaking, case studies, better clients - 24 months)
**Primary Target:** Stina the Strategist - overwhelmed designer becomes empowered strategic leader
---
## Detailed Documentation
### Business Strategy
**[01-Business-Goals.md](01-Business-Goals.md)** - Vision, objectives, and success metrics
**Vision:** WDS becomes the guiding light for designers and clients worldwide - empowering designers to thrive in the AI era while delivering exceptional value that drives real product success.
**Priority Tiers:**
1. ⭐ **PRIMARY GOAL: 50 Evangelists** (THE ENGINE - 12 months)
- Build passionate core of WDS believers who advocate and spread the methodology
- These 50 drive ALL other objectives - this is the key to expansion
2. 🚀 **WDS Adoption Goals** (24 months)
- 1,000 designers actively using WDS methodology
- 100 entrepreneurs embracing WDS for their product development
- 100 developers benefiting from BMad Method integration
- 250 active community members
3. 🌟 **Community Opportunities** (24 months)
- 10 speaking engagements by community members
- 20 published case studies by members
- 50 testimonials from community
- Client project opportunities for WDS-trained designers
---
### Target Users
**[02-Stina-the-Strategist.md](02-Stina-the-Strategist.md)** - Primary target persona
**Profile:** Multi-dimensional designer with psychology background, end of 1-year contract, actively job hunting, overwhelmed and working secret overtime. AI curious but lacks confidence.
**Positive Drivers:**
- ✅ Be the go-to strategic expert - valued and asked for advice
- ✅ Make real impact on the world through grand adventures
- ✅ Confidently use AI professionally and scale her impact
**Negative Drivers:**
- ❌ Being replaced by AI or becoming irrelevant
- ❌ Wasting time/energy on tools that don't work
- ❌ Being sidelined or not valued when she could save the world
**Transformation:** Overwhelmed task-doer → Empowered strategic leader
---
**[03-Lars-the-Leader.md](03-Lars-the-Leader.md)** - Secondary target persona
**Profile:** Seasoned entrepreneur (employee #3, practically founder), not a tech person but plays hybrid PM/CTO role. Designer going on maternity leave - needs stand-in with AI knowledge and drive.
**Positive Drivers:**
- ✅ Team that's happy AND productive (optimized machinery)
- ✅ Smooth designer transition with AI-savvy replacement
- ✅ Quality work that fulfills the vision (willing to pay)
**Negative Drivers:**
- ❌ Quality dropping or bottlenecks (takes very personally)
- ❌ Being taken advantage of by consultants
- ❌ Being embarrassed in front of his team
**Role in Flywheel:** Validates business value, creates demand for WDS designers
---
**[04-Felix-the-Full-Stack.md](04-Felix-the-Full-Stack.md)** - Tertiary target persona
**Profile:** Full-stack developer with straight career path. Loves BMad Method structure and documentation. Respects designers because he's terrible at "GUIs - who even calls it that anymore?"
**Positive Drivers:**
- ✅ Clear, logical specifications that make his life easier
- ✅ Designers who think things through before handing off
- ✅ Work that enlightens his day (not creates problems)
**Negative Drivers:**
- ❌ Illogical designs creating cascading headaches
- ❌ Vague specs forcing him to guess designer's intent
- ❌ Being forced to do UI work he's terrible at
**Role in Flywheel:** Benefits from WDS specs, spreads word about better collaboration
---
### Strategic Implications
**[05-Key-Insights.md](05-Key-Insights.md)** - Design and development priorities
**Primary Development Focus:**
1. Convert Stina into Evangelist - She becomes one of the 50
2. Strategic Leadership Transformation - From overwhelmed to empowered
3. AI Confidence Building - Structured, hand-holding path
4. Business Value Validation - Show Lars how WDS delivers results
5. Better Specifications - Prove to Felix that specs reduce headaches
**Critical Success Factors:**
- Emotional Transformation: Burden → Calling
- Hand-Holding Approach: Clear steps, course modules, installation
- Proof of Results: Dog Week case study (5x faster)
- Free Access: No cost barriers
- Complete Journey: Idea → maintenance
**Emotional Transformation Goals:**
- "I can be the strategic leader my team needs"
- "AI amplifies my expertise, doesn't replace it"
- "I have a structured path that works"
- "I'm making real difference through grand adventures"
- "Design is my calling, not just a task"
---
**[06-Design-Implications.md](06-Design-Implications.md)** - UX requirements and content priorities
**Must Address (Critical for Conversion):**
1. Fear of AI replacing designers → Show how WDS makes designers indispensable
2. Lack of confidence with AI → Provide structured, hand-holding path
3. Feeling overwhelmed → Position as strategic leader who shoulders complexity
4. Wasting time on tools → Prove methodology with Dog Week case study
5. Not being valued → Show path to becoming "go-to expert"
**Content Priorities by Section:**
- **Hero:** Hook with "guiding light," address AI fear immediately
- **Methodology:** Show structure, prove with Dog Week, explain hand-holding
- **Benefits:** Make designer indispensable, AI as co-pilot, strategic leader
- **Course/Installation:** Clear path, low barrier, prove worth time investment
- **Social Proof:** Early evangelists, real case studies, designer testimonials
---
## How to Read the Diagram
The trigger map connects business goals (left) through the platform (center) to target user groups (right) and their driving forces (far right).
**Priority:**
- ⭐ **Gold box** = PRIMARY GOAL (50 Evangelists - THE ENGINE)
- 🚀 **Gray boxes** = Supporting goals driven by evangelists
- 🌟 **Gray boxes** = Opportunities created for community members
**Driving Forces:**
- ✅ **Green checkmarks** = Positive goals (what users want)
- ❌ **Red X marks** = Negative goals (what users fear/avoid)
---
_Generated by Whiteport Design Studio_
_Trigger Mapping methodology credits: Effect Mapping by Mijo Balic & Ingrid Domingues (inUse), adapted with negative driving forces by WDS_

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# Business Goals & Objectives
> Strategic goals and measurable objectives for WDS Presentation Page
**Document:** Trigger Map - Business Goals
**Created:** December 27, 2025
**Status:** COMPLETE
---
## Vision
**WDS becomes the guiding light for designers and clients worldwide - empowering designers to thrive in the AI era while delivering exceptional value that drives real product success.**
---
## Business Objectives
### ⭐ PRIMARY GOAL: Build Core Evangelist Community (THE ENGINE)
- **Statement:** Build passionate core of WDS believers who advocate and spread the methodology
- **Metric:** Active evangelists (completed course, built real project with WDS, actively sharing/teaching others, contributing feedback)
- **Target:** 50 hardcore believers and evangelists
- **Timeline:** 12 months
- **Impact:** These 50 drive ALL other objectives - this is the key to expansion
---
### 🚀 WDS ADOPTION GOALS (Driven by Evangelists)
**Objective 1: Designer Adoption**
- **Statement:** Onboard 1,000 designers actively using WDS methodology
- **Metric:** Completed Module 01 + cloned repository + started at least one project using WDS
- **Target:** 1,000 designers
- **Timeline:** 24 months from page launch
**Objective 2: Entrepreneur Engagement**
- **Statement:** 100 entrepreneurs embrace WDS for their product development
- **Metric:** Entrepreneurs who hired designer using WDS OR completed WDS trigger mapping for their project
- **Target:** 100 entrepreneurs
- **Timeline:** 24 months from page launch
**Objective 3: Developer Integration**
- **Statement:** 100 developers benefit from BMad Method integration
- **Metric:** Developers who used BMM agents OR received WDS specifications for implementation
- **Target:** 100 developers
- **Timeline:** 24 months from page launch
**Objective 4: Community Growth**
- **Statement:** Build active WDS community
- **Metric:** Discord members actively participating (asking questions, sharing work, giving feedback)
- **Target:** 250 active community members
- **Timeline:** 24 months
---
### 🌟 COMMUNITY OPPORTUNITIES (Real-World Benefits for Members)
**Note:** These are opportunities WDS creates FOR the community members - the evangelists and designers who use WDS. They build their careers, reputations, and businesses.
**Objective 5: Speaking & Thought Leadership**
- **Statement:** Community members get speaking opportunities at conferences and events
- **Metric:** WDS-trained designers invited to speak about their methodology and results
- **Target:** 10 speaking engagements by community members
- **Timeline:** 24 months
- **Benefit to Members:** Career advancement, thought leadership, professional recognition
**Objective 6: Published Case Studies**
- **Statement:** Community members publish case studies about their WDS projects
- **Metric:** Real project case studies showcasing WDS methodology and results
- **Target:** 20 published case studies by community members
- **Timeline:** 24 months
- **Benefit to Members:** Portfolio building, credibility, attracting clients
**Objective 7: Professional Testimonials**
- **Statement:** Community members share testimonials about WDS impact on their work
- **Metric:** Video or written testimonials from designers, entrepreneurs, and developers
- **Target:** 50 testimonials from community
- **Timeline:** 24 months
- **Benefit to Members:** Recognition, contribution to movement, helping others
**Objective 8: Client Project Opportunities**
- **Statement:** WDS-trained designers land client projects because of their WDS expertise
- **Metric:** Job offers, freelance gigs, or consulting projects specifically requesting WDS methodology
- **Target:** Track and celebrate member success stories
- **Timeline:** 24 months
- **Benefit to Members:** Direct revenue, career growth, competitive advantage in market
---
## The Flywheel: How Goals Connect
**THE ENGINE (Priority #1):**
- 50 hardcore evangelists are THE PRIMARY GOAL
- Timeline: 12 months
- These believers complete the course, build real projects, actively share and teach
- They create the flywheel that drives ALL other objectives
**WDS Adoption (Priority #2):**
- Driven BY the 50 evangelists spreading the word
- 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
- Timeline: 24 months
- Focus: Methodology spread and adoption
**Community Opportunities (Priority #3):**
- Real-world benefits FOR community members
- Speaking gigs, case studies, testimonials, client projects
- Timeline: 24 months
- **Key benefit**: WDS-trained designers become sought-after, land better opportunities, build careers
---
## Success Metrics Alignment
### How Trigger Map Connects to Objectives (Properly Prioritized):
**⭐ PRIMARY: Converting Stina into Evangelist → Achieves:**
- ✅ **50 evangelists** (THE ENGINE - she becomes one of them)
- ✅ Completes course + builds real project
- ✅ Actively shares and teaches others
- ✅ Creates testimonials and case studies from her success
- **Timeline: 12 months**
- **This drives ALL other objectives**
**🚀 SECONDARY: Evangelists Drive WDS Adoption → Achieves:**
- ✅ 1,000 designers (evangelists spread the word)
- ✅ 100 entrepreneurs (evangelists demonstrate business value)
- ✅ 100 developers (evangelists deliver better specs)
- ✅ 250 community (evangelists create engagement)
- **Timeline: 24 months**
**🌟 TERTIARY: WDS Success Creates Opportunities for Community → Achieves:**
- ✅ 10 speaking engagements (members invited to speak at conferences)
- ✅ 20 case studies (members publish their WDS project success)
- ✅ 50 testimonials (members share their transformation stories)
- ✅ Client opportunities (members land projects because they're WDS-trained)
- **Timeline: 24 months**
- **Benefit: Career advancement and recognition for community members**
---
## Related Documents
- **[00-trigger-map.md](00-trigger-map.md)** - Visual overview and navigation
- **[02-Stina-the-Strategist.md](02-Stina-the-Strategist.md)** - Primary persona
- **[03-Lars-the-Leader.md](03-Lars-the-Leader.md)** - Secondary persona
- **[04-Felix-the-Full-Stack.md](04-Felix-the-Full-Stack.md)** - Tertiary persona
- **[05-Key-Insights.md](05-Key-Insights.md)** - Strategic implications
---
_Back to [Trigger Map](00-trigger-map.md)_

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# Stina the Strategist - Designer Persona
> Primary target - The designer who becomes one of the 50 evangelists
**Priority:** PRIMARY 🎯
**Role in Flywheel:** Becomes evangelist → Spreads WDS → Drives all adoption
**Created:** December 27, 2025
---
## Profile Summary
**Multi-dimensional thinker who loves systems thinking, aesthetics, functionality, and human psychology.**
Stina represents the designer who shoulders the leadership role - the linchpin between business goals and technical implementation. WDS makes her indispensable by giving her the methodology to carry this burden well. She becomes one of the 50 hardcore evangelists who drive everything.
---
## Background
### Education & Career Path
**University:** Studied psychology with a paper on cognition - this captured her curiosity about how people think and interact with systems.
**Learning Journey:** Took some courses in IT management, learning just enough about technology to bridge the gap between users and systems.
**First Break:** Made a website for her favorite band. One thing led to the next, and here she is.
**Current Role:** End of 1-year contract as the lone designer in a development team. Actively job hunting.
**Career Pattern:** No straight path - arrived through passion for the meeting between business needs and user needs. A chameleon who adapts to whatever the situation requires.
---
## Current Situation
### Professional Reality
**The Daily Struggle:**
- Works as lonely designer in a team of developers
- Fights every day for the users with her limited capacity
- Feels overwhelmed by the scope of responsibility
- Secretly works overtime sometimes just to be able to help more people at work
- Job hunting while maintaining full workload
**Skills & Tools:**
- Knows a little bit of everything - Figma, Lovable, office products, various ticketing systems
- Has coded some pet projects, uses AI extensively in hobbies
- Enough code knowledge to understand developers, but not enough to develop a whole product
- Open to new tools but not the first to jump on trends - appreciates hand-holding in the beginning
**The Confidence Gap:**
- Uses AI extensively in hobbies but lacks confidence to use it professionally
- There's a threshold to jump on using AI in actual projects
- Self-confidence just isn't there yet
- Curious to try but doesn't want to bang her head against a wall for no reason
---
## Psychological Profile
### Personality & Motivations
**Core Identity:**
- Multi-dimensional thinker
- Loves systems thinking, aesthetics, functionality, and human psychology
- Secret desire to "save the world" through design
- Believes in grand adventures and making real impact
**Work Style:**
- Chameleon - adapts to different situations
- Detail-oriented but keeps big picture in mind
- Passionate but sometimes overwhelmed
- Values structured approaches that reduce uncertainty
---
## Driving Forces
### ✅ Top 3 Positive Drivers (What She Wants)
**1. To be the go-to strategic expert**
- Valued by her team and asked for advice
- Recognized as more than a "pixel pusher"
- Seen as strategic partner, not just executor
- **WDS Promise:** Become the strategic leader your team needs
**2. To make real impact on the world through grand adventures**
- Design solutions that genuinely help people
- Work on meaningful projects that matter
- Feel like she's contributing something significant
- **WDS Promise:** Transform complexity into solutions that drive real product success
**3. To confidently use AI professionally and scale her impact**
- Bridge the confidence gap with AI tools
- Use AI as co-pilot, not feel threatened by it
- Scale her capabilities without working overtime
- **WDS Promise:** Structured, hand-holding path to professional AI mastery
---
### ❌ Top 3 Negative Drivers (What She Fears)
**1. Being replaced by AI or becoming irrelevant**
- The existential fear of the AI era
- Feeling like her skills might become obsolete
- Watching AI tools do design work
- **WDS Answer:** AI amplifies expertise, doesn't replace strategic thinking
**2. Wasting time/energy on tools that don't work**
- Banging head against wall for no reason
- Investing time in learning something that doesn't deliver
- Getting burned by overpromised, underdelivered tools
- **WDS Answer:** Proven methodology with Dog Week case study (5x faster)
**3. Being sidelined or not valued when she could save the world**
- Having the capacity to help but not being asked
- Being treated as order-taker instead of strategic partner
- Her ideas and expertise ignored or underutilized
- **WDS Answer:** Position as indispensable strategic leader
---
## The Transformation Journey
### BEFORE WDS
**Emotional State:**
- 😰 Overwhelmed, working secret overtime
- 😔 Feels threatened by AI
- 🤷‍♀️ Lacks confidence, fears wasting time
- 😤 Sidelined, not valued as strategic partner
- 📦 Just a "pixel pusher" executing others' vision
**Daily Reality:**
- Fighting for users with limited capacity
- Working overtime in secret
- Curiosity about AI but no confidence to use professionally
- Job hunting while feeling uncertain about future
**Self-Perception:**
- Task-doer who executes
- Not quite technical enough
- Not quite strategic enough
- Somewhere in the middle, fighting for recognition
---
### AFTER WDS
**Emotional State:**
- 🎯 Strategic leader who shoulders complexity
- 🚀 AI as co-pilot amplifying expertise
- 💪 Confident with structured path and hand-holding
- ⭐ Go-to expert asked for advice
- 🌍 Making real impact through grand adventures
- 🔥 Treating design as a CALLING, not a burden
**Daily Reality:**
- Leading strategic conversations
- Using AI confidently in professional work
- Delivering complete, logical specifications
- Becoming sought-after for WDS expertise
**Self-Perception:**
- Strategic leader
- AI-empowered designer
- Indispensable team member
- One of 50 evangelists spreading WDS
---
## Role in Strategic Triangle
```
STINA (Designer)
Strategic Leader
Shoulders complexity
│
│ Creates specs for
▼
FELIX (Developer)
Gets logical specs
Life gets easier
│
│ Delivers quality for
▼
LARS (Entrepreneur)
Gets business value
Trusts the process
│
│ Hires/values
└──────────────► STINA
(Loop closes)
```
**Stina's Role:**
- Shoulders the complexity and breaks it down
- Bridges business needs and technical implementation
- Creates specifications that make Felix's life easier
- Delivers value that makes Lars's business succeed
- Becomes so valuable that Lars hires more WDS designers
---
## Conversion Strategy
### What Stina Needs to See on WDS Page
**1. Hero Section**
- Immediate acknowledgment of AI replacement fear
- "Guiding light for designers in AI era" positioning
- Leadership opportunity, not threat
**2. Methodology Section**
- Clear structure (addresses confidence concerns)
- Dog Week case study as proof
- Hand-holding approach explained
- Course modules visible
**3. Benefits Section**
- "Make designers indispensable" message
- AI as co-pilot, not replacement
- Strategic leader positioning
**4. Course/Installation**
- Clear, structured path
- Low barrier to entry (free, open-source)
- Worth the time investment
**5. Social Proof**
- Testimonials from designers like her
- Real project case studies
- Early evangelists emerging
---
## Success Metrics
**Stina Becomes Evangelist When She:**
1. ✅ Completes WDS course (at minimum Module 01-02)
2. ✅ Clones repository and starts using methodology
3. ✅ Builds real project with WDS (not just learning)
4. ✅ Actively shares and teaches WDS to others
5. ✅ Contributes feedback and helps improve methodology
**Impact on Business Goals:**
- Becomes one of **50 hardcore evangelists** (PRIMARY GOAL)
- Spreads WDS to other designers through speaking, testimonials, case studies
- Creates demand by delivering better results
- Lands better job opportunities because she's WDS-trained
---
## The Battle Cry (For Stina)
**"Shoulder the complexity, break it down using AI as your co-pilot. Not as a burden, but with excitement. Not as a task, but as a calling!"**
This is Stina's transformation: From overwhelmed task-doer to empowered strategic leader.
---
## Related Documents
- **[00-trigger-map.md](00-trigger-map.md)** - Visual overview and navigation
- **[03-Lars-the-Leader.md](03-Lars-the-Leader.md)** - Secondary persona
- **[04-Felix-the-Full-Stack.md](04-Felix-the-Full-Stack.md)** - Tertiary persona
- **[05-Key-Insights.md](05-Key-Insights.md)** - Strategic implications
---
_Back to [Trigger Map](00-trigger-map.md)_

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# Lars the Leader - Entrepreneur Persona
> Secondary target - Validates WDS business value and creates demand
**Priority:** SECONDARY 💼
**Role in Flywheel:** Validates business value → Hires WDS designers → Creates demand
**Created:** December 27, 2025
---
## Profile Summary
**Seasoned entrepreneur who's burned through projects and learned there are no shortcuts.**
Lars represents the entrepreneur who validates that WDS delivers business value and creates demand for WDS-trained designers. He needs to trust designers to shoulder complexity and say "We need this, make it happen."
---
## Background
### Business Journey
**Company Role:** Employee #3 in a product and service company - practically the founder
**Experience Level:** Seasoned - has been through multiple projects, learned from failures, understands there are no shortcuts
**Technical Background:** Not a tech person, but functions as a hybrid of:
- Product Manager
- CTO-ish role
- Business leader
**Management Style:** Social person who doesn't wish to get his hands dirty with actual work. Active on whiteboard sessions but leaves the experts to do their thing.
---
## Current Situation
### Company & Team
**Company Size & Scope:**
- Multiple apps, sites, and admin systems
- Some legacy systems - nothing crazy
- Solid customer base with personal relationships
- Has paid off the technical debt (this was hard-won)
**Team Philosophy:**
- Realizes motivation has to come from within
- Lets people do their thing
- Open to mistakes of ambition
- Doesn't like when people aren't trying to do their best
- Wants team to be happy AND productive
**Technology Approach:**
- Leans heavily on consultants to set up techy things
- Interested in new technology
- Lets team tinker and fiddle with new tech when they're passionate
- Knows all new tech isn't great, but sees the spark in eyes when learning
- This might be why team members have stayed so long
**Customer Relationships:**
- Personal contact with quite a few customers
- Takes downtime and bugs very personally
- Hates bottlenecks - each one feels like a personal failure
---
## Current Challenge
### The Designer Transition
**The Situation:**
- Current designer is going on maternity leave soon
- Needs a stand-in with knowledge and drive in AI
- UX workflow could be a little better (knows this)
- Wants smooth transition without quality dropping
**What He's Looking For:**
- Someone with AI knowledge and drive
- Designer who can maintain or improve quality
- Person who can integrate with the existing team
- Someone who won't need constant hand-holding
---
## Psychological Profile
### Leadership Style & Values
**Core Values:**
- Team happiness matters - but so does productivity
- Quality over shortcuts
- Learning and growth within team
- Trust the experts to do their thing
**Team as Machinery:**
- Sees team as a big, optimized machine
- Wants everyone to have unique skills
- Values overlap and communication
- Willing to pay for quality
**Personal Approach:**
- Social but not micromanaging
- Active in strategy, hands-off in execution
- Takes failures personally (downtime, bugs, bottlenecks)
- Fills the vision role
---
## Driving Forces
### ✅ Top 3 Positive Drivers (What He Wants)
**1. Team that's happy AND productive (optimized machinery)**
- Not just one or the other - both
- Everyone has their unique skills
- Overlap and good communication
- Spark in their eyes when learning new things
- **WDS Promise:** Methodology that empowers teams and improves collaboration
**2. Smooth designer transition with AI-savvy replacement**
- Maternity leave coverage handled well
- New designer who understands AI tools
- No drop in quality during transition
- Someone with drive and knowledge
- **WDS Promise:** WDS-trained designers are prepared, structured, and AI-confident
**3. Quality work that fulfills the vision (willing to pay)**
- Work that delivers on the business vision
- No shortcuts - learned that lesson
- Willing to invest in quality
- Want to be in forefront of technology
- **WDS Promise:** Proven methodology with measurable business results
---
### ❌ Top 3 Negative Drivers (What He Fears)
**1. Quality dropping or bottlenecks (takes very personally)**
- Downtime feels like personal failure
- Bugs are embarrassing
- Bottlenecks frustrate him deeply
- UX workflow inefficiencies bother him
- **WDS Answer:** Structured methodology reduces bottlenecks and maintains quality
**2. Being taken advantage of by consultants**
- Has been burned before (implied)
- Leans on consultants but wary
- Wants honest, quality work
- Fears being sold snake oil
- **WDS Answer:** Open-source, proven methodology - no vendor lock-in
**3. Being embarrassed in front of his team**
- Social person who values team respect
- Doesn't want to look foolish
- Fears making bad hiring/consulting decisions
- Wants to maintain credibility
- **WDS Answer:** Real case studies, testimonials, proven track record
---
## What Lars Needs from Designers
### The Ideal Designer (From Lars's Perspective)
**Characteristics:**
- Takes initiative and shoulders responsibility
- Understands business needs, not just aesthetics
- Can work with developers effectively
- Brings AI knowledge and modern approaches
- Doesn't create bottlenecks or confusion
**Workflow:**
- Clear communication about design decisions
- Specifications that developers can work with
- Proactive about identifying issues
- Collaborative without needing constant direction
**Results:**
- Quality work that fulfills the vision
- Happy users and customers
- Smooth collaboration with dev team
- Business value delivered
---
## Role in Strategic Triangle
```
STINA (Designer)
Strategic Leader
Shoulders complexity
│
│ Creates specs for
▼
FELIX (Developer)
Gets logical specs
Life gets easier
│
│ Delivers quality for
▼
LARS (Entrepreneur)
Gets business value
Trusts the process
│
│ Hires/values
└──────────────► STINA
(Loop closes)
```
**Lars's Role:**
- Receives business value from quality design + development
- Validates that WDS methodology works
- Creates demand by hiring more WDS-trained designers
- Closes the loop by valuing and promoting WDS approach
---
## Validation Strategy
### What Lars Needs to See About WDS
**1. Business Value Proof**
- Real case studies with measurable results
- Dog Week: 5x faster, better quality
- ROI clearly demonstrated
- Not just design theory, actual business impact
**2. Risk Mitigation**
- Methodology is proven, not experimental
- Based on 25-year BMad foundation
- Open-source - no vendor lock-in
- Community of users providing validation
**3. Team Benefits**
- Makes designers more effective
- Improves designer-developer collaboration
- Reduces bottlenecks and confusion
- Creates happier, more productive team
**4. Trust Signals**
- Testimonials from other entrepreneurs
- Case studies from real companies
- Speaking engagements and recognition
- Active community support
---
## Conversion Path
### How Lars Validates WDS
**Phase 1: Discovery**
- Hears about WDS from designer applicant or community
- Sees it mentioned as methodology on portfolio/resume
- Notices improved specifications from WDS-trained designer
**Phase 2: Evaluation**
- Reads case studies and testimonials
- Sees business results (time saved, quality improved)
- Validates with other entrepreneurs
- Checks that it's real methodology, not just hype
**Phase 3: Adoption**
- Hires WDS-trained designer (or encourages current designer to learn)
- Sees immediate benefits in workflow and quality
- Experiences smoother designer-developer collaboration
- Business results validate the investment
**Phase 4: Advocacy**
- Recommends WDS to other entrepreneurs
- Looks for WDS-trained designers in future hiring
- Becomes proof point in case studies
- Creates ongoing demand for WDS designers
---
## Impact on Business Goals
**Lars's Role in Success Metrics:**
**Primary Goal (50 Evangelists):**
- Validates that WDS-trained designers deliver value
- Creates demand that motivates designers to learn WDS
**Secondary Goals (WDS Adoption):**
- Becomes one of **100 entrepreneurs embracing WDS**
- Hires designers who are WDS-trained
- Provides case study of business impact
**Tertiary Goals (Community Opportunities):**
- His company becomes proof point in case studies
- Provides testimonials about business value
- Recommends WDS at entrepreneur/business events
---
## The Message for Lars
**"WDS-trained designers deliver business value. They shoulder complexity, communicate clearly, and collaborate effectively. They make your team better."**
Lars doesn't need to learn WDS himself - he needs to trust that WDS-trained designers are worth hiring and empowering.
---
## Related Documents
- **[00-trigger-map.md](00-trigger-map.md)** - Visual overview and navigation
- **[02-Stina-the-Strategist.md](02-Stina-the-Strategist.md)** - Primary persona
- **[04-Felix-the-Full-Stack.md](04-Felix-the-Full-Stack.md)** - Tertiary persona
- **[05-Key-Insights.md](05-Key-Insights.md)** - Strategic implications
---
_Back to [Trigger Map](00-trigger-map.md)_

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# Felix the Full-Stack - Developer Persona
> Tertiary target - Benefits from better specs and logical design
**Priority:** TERTIARY 💻
**Role in Flywheel:** Benefits from WDS specs → Spreads word about better collaboration
**Created:** December 27, 2025
---
## Profile Summary
**Full-stack developer with straight career path who loves structure and respects designers because he's terrible at "GUIs - who even calls it that anymore?"**
Felix represents developers who benefit from designer's leadership through better specifications. He's not the primary WDS audience, but he needs to know it makes his life easier and appreciate when designers use it.
---
## Background
### Career Path
**Education:** Studied software engineering - solid technical foundation
**Career Trajectory:**
- Made internship in a big company
- Has been a developer his whole life
- Straight career path, employed throughout
- No wandering or exploring - found his calling early
**Current Role:** Full-stack developer on a product team
**Professional Identity:** Confident in his technical skills, knows what he's good at (and what he's not)
---
## Professional Profile
### Technical Approach
**What He Loves:**
- Structure and organization
- BMad Method framework - the documentation and structure appeal to him
- Clear, logical specifications
- Having a good spec to work from
- When things make sense and fit together
**What He Hates:**
- Writing documentation (even though he loves having it)
- UI/GUI work - "who even calls it that anymore?"
- Being forced to make design decisions
- Guessing what the designer actually meant
**Work Philosophy:**
- "Just give me a good spec and I'm happy to do my magic on the dev side"
- "If it also looks good, that makes me happy"
- Enjoys the craft of development when he can focus on it
---
## Current Situation
### Work Environment
**Team Dynamics:**
- Works with designers (respects them because he's not good at visual stuff)
- Loves working with creative people even though he doesn't understand them
- Perfect situation: Designer does "the poetry," he does the "magic on dev side"
**Technology Stack:**
- Full-stack capabilities
- Comfortable with modern tools and frameworks
- AI relationship: Complicated (see below)
---
## The AI Relationship
### Love-Hate with AI Code
**What He Loves About AI:**
- Handles tedious tasks he dislikes
- Takes care of boilerplate and repetitive work
- Can generate UI code (which he hates writing)
- Speeds up development on grunt work
**What He Hates About AI:**
- The code quality isn't always good
- Can't release AI code without checking it meticulously first
- Has to review everything carefully
- Creates new kind of work: AI code auditing
**The Contradiction:**
- Can't argue against using AI (too many benefits)
- But doesn't completely trust it
- Interested in AI technology, skeptical of AI code
- Pragmatic acceptance with careful oversight
---
## Psychological Profile
### Personality & Motivations
**Core Traits:**
- Logical, systematic thinker
- Appreciates structure and clarity
- Respects expertise (even in domains he doesn't understand)
- Pragmatic and practical
- Takes pride in clean, working code
**Relationship with Design:**
- Respects designers because he knows his limitations
- Doesn't understand their creative process but trusts it
- Appreciates when they think logically
- Frustrated when they don't
**Work Satisfaction:**
- Enlightened when work is clean and logical
- Frustrated when things don't make sense
- Happy when specification is good
- Irritated when forced to guess or fill gaps
---
## Driving Forces
### ✅ Top 3 Positive Drivers (What He Wants)
**1. Clear, logical specifications that make his life easier**
- Complete specs with all the details
- Logical flow and structure
- No ambiguity or guessing required
- Everything thought through before handoff
- **WDS Promise:** Structured methodology produces complete, logical specs
**2. Designers who think things through before handing off**
- Consideration for implementation
- Understanding of what's possible/difficult
- Thinking about edge cases
- Respecting the complexity of development
- **WDS Promise:** WDS trains designers to think systematically and completely
**3. Work that enlightens his day (not creates problems)**
- Clean handoffs
- Specifications that work
- Collaboration that flows
- Feeling smart and capable, not confused
- **WDS Promise:** Better designer-developer collaboration
---
### ❌ Top 3 Negative Drivers (What He Fears)
**1. Illogical designs creating cascading headaches**
- Design decisions that don't make technical sense
- Every logical mistake becomes his problem to solve
- Inconsistencies that create bugs
- Having to fix design problems in code
- **WDS Answer:** Systematic methodology catches logical errors early
**2. Vague specs forcing him to guess designer's intent**
- Incomplete specifications
- Having to make design decisions himself
- Not knowing what the designer actually wanted
- Rework because he guessed wrong
- **WDS Answer:** Complete specifications from structured process
**3. Being forced to do UI work he's terrible at**
- Making visual design decisions
- Working on "GUIs"
- Tasks outside his expertise
- Feeling incompetent at forced design work
- **WDS Answer:** Clear designer-developer roles and responsibilities
---
## What Felix Needs from Designers
### The Perfect Designer Collaboration
**In Felix's Ideal World:**
1. Designer does "the poetry" (the creative, visual, user-focused thinking)
2. Designer provides complete, logical specifications
3. Designer has thought through edge cases and technical implications
4. Felix does his "magic" on the dev side (clean, working code)
5. Result looks good AND works well
6. Everyone stays in their lane and respects each other's expertise
**What Makes Felix Happy:**
- Specifications that anticipate questions
- Designs that respect technical constraints
- Clear communication about priorities
- Designer who enlightens his day instead of creating problems
**What Makes Felix Frustrated:**
- Having to guess what designer meant
- Logical inconsistencies in design
- Being asked to "make it look good" without guidance
- Design decisions dumped on him
---
## Role in Strategic Triangle
```
STINA (Designer)
Strategic Leader
Shoulders complexity
│
│ Creates specs for
▼
FELIX (Developer)
Gets logical specs
Life gets easier
│
│ Delivers quality for
▼
LARS (Entrepreneur)
Gets business value
Trusts the process
│
│ Hires/values
└──────────────► STINA
(Loop closes)
```
**Felix's Role:**
- Receives better specifications from WDS-trained designers
- Delivers higher quality because specs are complete and logical
- Spreads word to other developers about better collaboration
- Creates positive feedback about WDS approach
---
## How Felix Discovers WDS Value
### The Recognition Path
**Phase 1: Experience the Difference**
- Works with designer who uses WDS
- Notices specifications are more complete
- Finds fewer logical gaps and ambiguities
- Realizes his work is flowing better
**Phase 2: Recognition**
- "This is so much better than usual"
- Asks designer what changed
- Learns about WDS methodology
- Connects better specs to WDS approach
**Phase 3: Appreciation**
- Actively appreciates WDS-trained designers
- Provides positive feedback
- Mentions to other developers
- Becomes advocate for hiring WDS designers
**Phase 4: Word of Mouth**
- Tells other devs about better collaboration
- Recommends WDS approach to designers he works with
- Becomes part of testimonials/case studies
- Creates pull for WDS from dev side
---
## What Felix Needs to Know About WDS
### The Message for Developers
**Primary Message:**
"WDS-trained designers will make your life easier. They think systematically, provide complete specs, and understand the importance of logical consistency."
**Key Points Felix Cares About:**
1. **Better Specifications**
- Complete, logical, thought-through
- Fewer gaps and ambiguities
- Clear edge case handling
2. **Systematic Thinking**
- Designers trained to think through implications
- Logical consistency built into methodology
- Structure that aligns with developer mindset
3. **BMad Integration**
- WDS integrates with BMad Method (which he already loves)
- Documentation and structure he appreciates
- Shared framework for team collaboration
4. **Respect for Roles**
- Clear designer-developer responsibilities
- Designer stays in design lane, dev in dev lane
- Mutual respect for expertise
---
## Impact on Business Goals
**Felix's Role in Success Metrics:**
**Primary Goal (50 Evangelists):**
- Provides positive feedback that validates designer's WDS journey
- Developer appreciation motivates designers to continue
**Secondary Goals (WDS Adoption):**
- Becomes one of **100 developers benefiting from WDS**
- Spreads word about better collaboration to dev community
**Tertiary Goals (Community Opportunities):**
- Provides testimonials from developer perspective
- Case studies show developer satisfaction
- Attracts more developers to projects using WDS
---
## The Unspoken Benefit
### WDS Makes Felix's Job Better (Without Him Needing to Learn It)
**The Beautiful Thing:**
- Felix doesn't need to learn WDS
- Felix doesn't need to change his workflow
- Felix just benefits from better specifications
- His life gets easier without extra effort
**The Side Effect:**
- Happy developers tell other developers
- Dev community becomes advocates for WDS designers
- Creates market demand from bottom-up
- Makes WDS designers more valuable
**The Irony:**
- Felix loves structure (BMad Method)
- WDS gives him that structure through designer
- He gets the benefit of methodology without the learning curve
- Perfect situation for someone who loves structure but hates documentation
---
## Interface with WDS (Optional)
### If Felix Gets Curious
Some developers might get interested in WDS agents for simple UI tasks. For Felix:
**Potential Interest:**
- WDS agents for quick UI mockups
- When forced to do interface work, agents could help
- Structured approach might appeal to his love of systems
**Likely Approach:**
- Cautious, like his approach to AI code
- Interested but skeptical
- Would try for simple UI tasks when desperate
- Still prefers working with skilled designer
**Not Primary Focus:**
- Felix is tertiary target
- Main benefit is receiving better specs
- Any direct WDS use is bonus, not goal
---
## Related Documents
- **[00-trigger-map.md](00-trigger-map.md)** - Visual overview and navigation
- **[02-Stina-the-Strategist.md](02-Stina-the-Strategist.md)** - Primary persona
- **[03-Lars-the-Leader.md](03-Lars-the-Leader.md)** - Secondary persona
- **[05-Key-Insights.md](05-Key-Insights.md)** - Strategic implications
---
_Back to [Trigger Map](00-trigger-map.md)_

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# Key Insights & Strategic Implications
> How the Trigger Map informs design and development decisions
**Document:** Trigger Map - Key Insights
**Created:** December 27, 2025
**Status:** COMPLETE
---
## The Flywheel: 50 Evangelists Drive Everything
**THE ENGINE (Priority #1):**
- 50 hardcore evangelists are THE PRIMARY GOAL
- Timeline: 12 months
- These believers complete the course, build real projects, actively share and teach
- They create the flywheel that drives ALL other objectives
**WDS Adoption (Priority #2):**
- Driven BY the 50 evangelists spreading the word
- 1,000 designers, 100 entrepreneurs, 100 developers, 250 community
- Timeline: 24 months
- Focus: Methodology spread and adoption
**Community Opportunities (Priority #3):**
- Real-world benefits FOR community members
- Speaking gigs, case studies, testimonials, client projects
- Timeline: 24 months
- **Key benefit**: WDS-trained designers become sought-after, land better opportunities, build careers
---
## Primary Development Focus
1. **Convert Stina into Evangelist** - She's the profile who becomes one of the 50
2. **Strategic Leadership Transformation** - Address Stina's core need to move from overwhelmed to empowered
3. **AI Confidence Building** - Structured, hand-holding path to professional AI use
4. **Business Value Validation** - Show Lars how WDS designers deliver measurable results
5. **Better Specifications** - Prove to Felix that logical, complete specs reduce headaches
---
## Critical Success Factors
- **Emotional Transformation**: Burden → Calling (the battle cry in action)
- **Hand-Holding Approach**: Clear steps, course modules, installation guidance
- **Proof of Results**: Dog Week case study (5x faster, better quality)
- **Free Access**: No cost barriers or subscriptions
- **Complete Journey**: Idea → maintenance (not just fragments)
---
## Design Implications
### Content Priorities Based on Triggers:
**Hero Section Must:**
- Hook Stina with "guiding light for designers in AI era"
- Address replacement fear immediately
- Position as leadership opportunity, not threat
**Methodology Section Must:**
- Show structure (addresses confidence + wasting time fears)
- Prove with results (Dog Week case study)
- Explain hand-holding approach (course modules)
**Benefits Section Must:**
- Make designer indispensable (replacement fear)
- Show AI as co-pilot (not replacement)
- Position as strategic leader (not task-doer)
**Course/Installation Must:**
- Show clear path with hand-holding
- Low barrier to entry (free, open-source)
- Prove it's worth time investment
**Social Proof Must:**
- Show early evangelists emerging
- Real project case studies
- Testimonials from designers like Stina
---
## Emotional Transformation Goals
- **Designer Empowerment**: "I can be the strategic leader my team needs"
- **AI as Co-Pilot**: "AI amplifies my expertise, doesn't replace it"
- **Confidence Building**: "I have a structured path that works"
- **Impact Making**: "I'm making real difference through grand adventures"
- **Professional Pride**: "Design is my calling, not just a task"
---
## Design Focus Statement
**The WDS Presentation Page transforms designers from overwhelmed task-doers into empowered strategic leaders who shoulder complexity as a calling, not a burden.**
**Primary Design Target:** Stina the Strategist (Designer)
**Must Address (Critical for Conversion):**
1. Fear of AI replacing designers → Show how WDS makes designers indispensable
2. Lack of confidence with AI tools → Provide structured, hand-holding path
3. Feeling overwhelmed and sidelined → Position as strategic leader who shoulders complexity
4. Wasting time on tools that don't work → Prove methodology with real results (Dog Week case study)
5. Not being valued → Show path to becoming "go-to expert" asked for advice
**Should Address (Supporting Conversion):**
1. Lars needs trust signals → Show entrepreneurs how WDS designers deliver business value
2. Felix needs to see benefits → Quick mention that specs will be better
3. Community proof → Show the 50 evangelists emerging (testimonials, case studies)
4. Learning curve concerns → Module structure with hand-holding clear
5. Integration with dev workflow → BMad Method foundation explained
---
## Development Phases
### **First Deliverable: WDS Presentation Page**
Focus on converting Stina from overwhelmed designer to empowered evangelist:
- **Hero Section** - Hook with "guiding light," address AI fear
- **Methodology Explanation** - Show structure, prove with Dog Week
- **Benefits Section** - Make designer indispensable message
- **Course Modules** - Present Modules 01-02 complete, more coming
- **Installation Guide** - Clear 5-step process with hand-holding
- **Social Proof** - Early testimonials and case study
- **Call to Action** - Multiple paths (GitHub, course, community)
### **Future Phases: Additional Content**
- **Phase 2**: Complete course modules 03-17
- **Phase 3**: Build evangelist case studies library
- **Phase 4**: Create interactive demos and examples
- **Phase 5**: Expand BMad Method integration documentation
---
## Related Documents
- **[00-trigger-map.md](00-trigger-map.md)** - Visual overview and navigation
- **[01-Business-Goals.md](01-Business-Goals.md)** - Objectives and metrics
- **[02-Stina-the-Strategist.md](02-Stina-the-Strategist.md)** - Primary persona
- **[03-Lars-the-Leader.md](03-Lars-the-Leader.md)** - Secondary persona
- **[04-Felix-the-Full-Stack.md](04-Felix-the-Full-Stack.md)** - Tertiary persona
- **[06-Design-Implications.md](06-Design-Implications.md)** - Detailed design requirements
---
_Back to [Trigger Map](00-trigger-map.md)_