70 lines
1.8 KiB
XML
70 lines
1.8 KiB
XML
<?xml version="1.0" encoding="UTF-8"?>
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<task>
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<metadata>
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<id>{bmad_folder}/marketing-ops/tasks/voice-tone-guide.xml</id>
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<name>Brand Voice & Tone Guide</name>
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<description>Define brand voice characteristics and tone variations for different contexts</description>
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<module>marketing-ops</module>
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<tags>
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<tag>brand</tag>
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<tag>voice</tag>
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<tag>tone</tag>
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<tag>messaging</tag>
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</tags>
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</metadata>
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<instructions>
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<![CDATA[
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# Brand Voice & Tone Guide
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## Objective
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Create clear guidelines for brand voice and tone to ensure consistent communication.
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## Voice vs. Tone
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**Voice** = Your brand's personality (constant)
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**Tone** = Emotional inflection based on context (variable)
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## Voice Definition
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Define 3-5 voice characteristics:
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Example: "Professional, Approachable, Expert"
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- **Professional**: We're knowledgeable and trustworthy
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- **Approachable**: We're friendly and easy to work with
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- **Expert**: We provide authoritative guidance
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For each characteristic:
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- Definition and description
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- How it sounds in practice
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- What it is and what it isn't
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- Example phrases
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## Tone Variations
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Define tone for different contexts:
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- Marketing campaigns (inspirational, enthusiastic)
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- Product descriptions (informative, benefit-focused)
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- Customer support (empathetic, solution-oriented)
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- Error messages (apologetic, helpful)
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- Social media (casual, engaging)
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- Thought leadership (authoritative, insightful)
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## Do's and Don'ts
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| Do | Don't |
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|----|-------|
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| Use active voice | Use passive voice |
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| Be specific | Be vague |
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| Show personality | Sound corporate |
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## Deliverables
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1. **Voice Definition** - Core characteristics
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2. **Tone Matrix** - Variations by context
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3. **Examples** - Good and bad samples
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4. **Guidelines** - Practical writing rules
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]]>
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</instructions>
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</task>
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