370 lines
9.0 KiB
YAML
370 lines
9.0 KiB
YAML
metadata:
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name: Trend Insights Report
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description: Comprehensive trend analysis report covering multiple trends, patterns, and opportunities
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version: 1.0.0
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template_type: report
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sections:
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- id: header
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title: Report Header
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required: true
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fields:
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- name: report_title
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label: Report Title
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type: text
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placeholder: "Internet Pipes: Trend Insights Report - [Category]"
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required: true
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- name: category
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label: Category/Focus Area
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type: text
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placeholder: "e.g., Wellness, Technology, Food & Beverage"
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required: true
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- name: report_date
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label: Report Date
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type: date
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required: true
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- name: analysis_period
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label: Analysis Period
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type: text
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placeholder: "e.g., Q4 2024 - Q1 2025"
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required: true
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- id: executive_summary
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title: Executive Summary
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required: true
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fields:
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- name: overview
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label: Overview
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type: longtext
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placeholder: "3-4 paragraphs covering: state of trends, key patterns, biggest opportunities, critical recommendations"
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required: true
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- name: trends_analyzed
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label: Number of Trends Analyzed
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type: number
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required: true
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- name: rising_stars
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label: Rising Stars Count
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type: number
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required: false
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- name: hidden_gems
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label: Hidden Gems Count
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type: number
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required: false
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- name: top_opportunities
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label: Top 3 Recommended Opportunities
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type: list
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required: true
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- id: trending_now
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title: Trending Now - Detailed Analysis
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required: true
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repeatable: true
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min_items: 5
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max_items: 15
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fields:
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- name: trend_name
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label: Trend Name
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type: text
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required: true
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- name: status
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label: Status
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type: select
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options: ["Emerging 🌱", "Rising 🚀", "Hot ⚡", "Mainstream 📊", "Declining 📉"]
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required: true
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- name: opportunity_score
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label: Opportunity Score (1-10)
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type: number
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min: 1
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max: 10
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required: true
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- name: description
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label: What It Is
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type: text
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placeholder: "Clear 1-2 sentence description"
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required: true
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- name: why_trending
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label: Why It's Trending
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type: list
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placeholder: "List 2-3 primary drivers"
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required: true
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- name: search_interest
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label: Search Interest
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type: select
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options: ["Rising", "High", "Moderate", "Low", "Declining"]
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required: true
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- name: market_size
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label: Market Size
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type: text
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placeholder: "If available, e.g., $500M"
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required: false
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- name: competition
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label: Competition Level
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type: select
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options: ["Low", "Medium", "High"]
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required: true
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- name: price_range
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label: Price Range
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type: text
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placeholder: "e.g., $10-$50"
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required: false
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- name: target_audience
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label: Target Audience
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type: text
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placeholder: "Demographics and psychographics"
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required: true
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- name: key_players
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label: Key Players
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type: list
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placeholder: "Top 2-3 brands/companies"
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required: false
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- name: market_gap
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label: Market Gap
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type: text
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placeholder: "Specific underserved opportunity"
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required: false
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- name: why_it_matters
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label: Why It Matters
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type: text
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placeholder: "Strategic insight"
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required: true
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- name: opportunity
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label: Opportunity
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type: text
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placeholder: "Specific way to capitalize"
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required: true
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- id: pattern_analysis
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title: Pattern Analysis
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required: true
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fields:
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- name: macro_themes
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label: Macro Themes
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type: repeatable_section
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min_items: 2
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max_items: 5
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fields:
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- name: theme_name
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label: Theme Name
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type: text
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required: true
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- name: description
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label: Description
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type: text
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required: true
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- name: trends_in_cluster
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label: Trends in This Cluster
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type: list
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required: true
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- name: consumer_insight
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label: What It Reveals
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type: text
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required: true
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- name: opportunity
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label: Opportunity
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type: text
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required: true
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- name: consumer_insights
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label: Consumer Behavior Insights
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type: longtext
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placeholder: "What people want, underlying needs (functional, emotional, social, novelty)"
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required: true
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- id: opportunity_matrix
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title: Opportunity Matrix
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required: true
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fields:
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- name: sweet_spot
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label: High Opportunity / Low Competition (Sweet Spot)
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type: list
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placeholder: "Trends offering best risk/reward"
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required: true
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- name: competitive_play
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label: High Opportunity / High Competition
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type: list
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placeholder: "Large markets but crowded"
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required: false
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- name: niche_play
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label: Low Competition / Low Opportunity (Niche)
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type: list
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placeholder: "Small but potentially loyal audiences"
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required: false
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- name: avoid
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label: High Competition / Low Opportunity (Avoid)
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type: list
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placeholder: "Oversaturated with limited upside"
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required: false
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- id: strategic_recommendations
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title: Strategic Recommendations
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required: true
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fields:
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- name: top_opportunities
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label: Top 3 Opportunities to Pursue
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type: repeatable_section
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min_items: 3
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max_items: 3
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fields:
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- name: opportunity_name
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label: Opportunity Name
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type: text
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required: true
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- name: reasoning
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label: Why (Reasoning)
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type: text
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required: true
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- name: target_audience
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label: Target Audience
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type: text
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required: true
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- name: go_to_market
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label: Go-to-Market Strategy
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type: text
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required: true
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- name: investment_level
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label: Investment Level
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type: text
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placeholder: "e.g., $5K, Low time commitment"
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required: false
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- name: timeline
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label: Expected Timeline
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type: text
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required: false
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- name: success_metrics
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label: Success Metrics
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type: text
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required: false
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- name: quick_wins
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label: Quick Wins (Start This Week)
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type: list
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required: true
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- name: content_strategy
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label: Content Strategy
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type: longtext
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placeholder: "Topic clusters and SEO opportunities"
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required: false
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- id: risk_assessment
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title: Risk Assessment
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required: true
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fields:
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- name: cautionary_trends
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label: Trends to Watch Cautiously
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type: list
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required: false
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- name: potential_fads
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label: Potential Fads
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type: list
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required: false
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- name: external_risks
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label: External Risks
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type: longtext
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placeholder: "Regulatory, economic, cultural risks"
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required: false
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- id: future_outlook
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title: 6-Month Outlook
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required: true
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fields:
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- name: likely_to_grow
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label: Trends Likely to Grow
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type: list
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required: true
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- name: likely_to_peak
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label: Trends Likely to Peak
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type: list
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required: false
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- name: emerging_signals
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label: Emerging Signals to Monitor
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type: list
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required: false
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- id: methodology
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title: Methodology & Sources
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required: true
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fields:
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- name: data_sources
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label: Data Sources
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type: list
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placeholder: "Google Trends, social media, news, e-commerce, etc."
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required: true
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- name: analysis_period
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label: Analysis Period
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type: text
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required: true
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- name: limitations
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label: Limitations
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type: text
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required: false
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- id: next_steps
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title: Next Steps
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required: true
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fields:
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- name: immediate_actions
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label: Immediate Actions (This Week)
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type: checklist
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required: true
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- name: short_term_actions
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label: Short-term Actions (This Month)
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type: checklist
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required: false
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- name: long_term_actions
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label: Long-term Actions (This Quarter)
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type: checklist
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required: false
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- name: deep_dive_recommendations
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label: Trends Worth Deep-Diving
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type: list
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required: false
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output:
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format: markdown
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filename_pattern: "trend-report-{category}-{date}.md"
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include_table_of_contents: true
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include_metadata_footer: true
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