# Deliverable: Project Pitch **Persuade stakeholders your project is worth the investment - AFTER understanding what they need** --- ## About WDS & the Project Pitch **WDS (Whiteport Design Studio)** is an AI agent framework module within the BMAD Method that transforms how designers work. Instead of creating documentation that gets lost in translation, your design work becomes **powerful prompts** that guide AI agents and development teams with precision and intent. **The Project Pitch** comes after discovery. You've had the conversation. You've asked the questions. You understand what success looks like for them. Now you articulate that understanding in business language that decision-makers recognize as their own needs reflected back with a clear path forward. **The professional discipline:** The carpenter measures twice before cutting once. The doctor diagnoses before prescribing. You discover before pitching. --- ## What Is This Deliverable? The Project Pitch is your persuasive document that: - Reflects back what they told you they need - Articulates their desired outcomes in their language - Demonstrates clear ROI based on their definition of success - Shows you've understood their pain points and business context - Presents a thoughtful solution (not a hasty guess) - Convinces decision-makers to say "yes" because they feel truly understood **Created by:** Saga the Analyst **When:** Phase 1 (Module 03) - AFTER discovery, before you have formal commitment **Format:** Markdown document, often converted to PDF/presentation --- ## Why This Matters **Without discovery and genuine understanding:** - ❌ You guess what they need (and guess wrong) - ❌ Decision-makers feel you're trying to sell them something - ❌ Projects get stuck in "let me think about it" limbo - ❌ You can't articulate ROI in terms they care about - ❌ Stakeholders dismiss it as "nice to have" **With discovery-driven pitch:** - ✅ You understand their actual desired outcomes - ✅ Clear business case using their language and priorities - ✅ Stakeholders feel heard and understood - ✅ Decision happens quickly (yes or no) because you're aligned - ✅ Foundation for healthy collaboration - ✅ Pitching feels like helping, not selling --- ## What's Included - **Their Realization:** Clear statement of what THEY said needs attention (using their evidence) - **Why It Matters to Them:** Business value in their terms - ROI, cost savings, strategic benefits they mentioned - **Problem Statement:** Pain points they described experiencing - **Your Recommended Solution:** Approach based on understanding their needs - **The Path Forward:** High-level methodology and timeline - **Investment Required:** Budget, resources, time commitment (justified by their desired outcomes) - **Success Criteria:** How we'll know if it worked (using their definition of success) - **Next Steps:** What happens if they say yes **Key principle:** Every section connects back to what they told you in discovery. You're synthesizing their needs, not inventing them. --- ## The Dialog with Your Thinking Partner: Saga the Analyst **The Process (45-60 minutes total):** **Phase 1: Discovery Preparation (with Saga)** ``` Saga the Analyst: "Before you pitch, you need to understand what they need. Let's prepare your discovery questions." You: "I think they have a problem with manual reporting." Saga the Analyst: "That's your hypothesis. What questions will you ask to confirm that and understand the real impact?" You: "I'll ask how much time they spend, what that costs them, what happens when reporting is late..." Saga the Analyst: "Perfect. Ask until you find the real pain point. Take detailed notes. And resist the urge to solve in that first meeting. ✅ Questions ready." ``` **Phase 2: You Conduct Discovery Meeting (20-30 min)** You meet with the stakeholder, ask questions, listen, take notes, confirm understanding, and say "Let me think about this and come back with a thoughtful proposal." **Phase 3: Creating the Pitch (with Saga)** ``` Saga the Analyst: "Tell me what you learned in discovery. What did they say?" You: "Their sales team wastes 10 hours a week on manual reporting. They're frustrated and it's costing $130K/year in lost productivity." Saga the Analyst: "Excellent - you found the pain point and quantified it. What does success look like for them?" You: "Sales reps focus on selling, not spreadsheets. Happier team, better results. They want to see time savings and team morale improve." Saga the Analyst: "Beautiful. Now I can create a pitch that reflects their needs back to them..." ``` As you share what you learned, Saga the Analyst creates: - ✅ Problem statement (using their words) - ✅ Quantified business value (using their numbers) - ✅ Vision aligned with their desired outcomes - ✅ Investment breakdown (justified by their ROI) - ✅ Success metrics (their definition) Then you review together: ``` Saga the Analyst: "Here's your pitch. Does this reflect what they told you?" You: "Yes! But add that their competitors are ahead on automation - they mentioned that three times." Saga the Analyst: "Added to competitive context. ✅ Pitch is ready for your presentation meeting." ``` **Result:** Project Pitch that shows you genuinely understood their needs, ready for stakeholder presentation in your second meeting --- ## Example See the [WDS Presentation Project - Pitch](#) *(Coming soon)* --- ## Agent Activation To start creating your Project Pitch: ``` @saga I need to prepare for a discovery meeting with [Stakeholder Name] about [Project Topic]. Help me craft discovery questions. ``` After your discovery meeting: ``` @saga I completed discovery with [Stakeholder Name]. Let me share my notes and create the Project Pitch based on what they told me they need. ``` Saga the Analyst will guide you through the entire process - from discovery preparation to final pitch. --- ## How to Create This **Hands-on Tutorial:** [Module 03: Alignment & Signoff](../module-03-alignment-signoff/tutorial-03.md) **Workflow Reference:** [Alignment & Signoff Workflow](../../workflows/1-project-brief/alignment-signoff/) --- ## Getting Started with WDS New to WDS? Install the complete AI agent framework to unlock all capabilities: 👉 **[Install WDS & Get Started](../../getting-started/getting-started-overview.md)** --- **Next Deliverable:** [Service Agreement](service-agreement.md) - Formalize the commitment (after pitch is accepted)