# Marketing Ops Module

**Complete Marketing Operations Suite** with brand strategy, performance marketing, data analytics, and creative design capabilities.

## Overview

The Marketing Ops module provides a comprehensive set of AI agents, workflows, and tasks for managing all aspects of marketing operations - from brand strategy and campaign planning to analytics and creative production.

Built for marketing teams, agencies, and growth-focused businesses who need professional-grade marketing operations with AI assistance.

## 🎯 What You Get

### 4 Specialized Marketing Agents

1. **Sofia - Brand Marketing Strategist** 🎨
   - Brand strategy and positioning
   - Content calendar planning
   - Competitive research
   - Brand launches

2. **Marcus - Performance Marketing Specialist** 📱
   - Campaign planning and optimization
   - Budget allocation across channels
   - Audience targeting and segmentation
   - Media buying strategy

3. **Elena - Marketing Data Analyst** 📊
   - Analytics reporting and insights
   - Attribution modeling
   - ROI and ROAS analysis
   - Predictive analytics and forecasting

4. **Maya - Creative Marketing Designer** 🎨
   - Design briefs and creative strategy
   - Landing page design
   - Email template creation
   - Mobile optimization

### 13 Guided Workflows

**Brand & Strategy**
- **Brand Strategy Development** - Complete brand positioning and messaging framework
- **Brand Analysis** - Comprehensive brand audit and competitive assessment
- **Brand Launch** - Multi-channel brand launch campaign planning
- **Content Calendar** - Strategic content planning with themes and distribution

**Performance Marketing**
- **Campaign Planning** - Comprehensive paid campaign strategy
- **Campaign Optimization** - Performance analysis and improvement recommendations
- **Budget Planning** - Strategic budget allocation across channels

**Analytics & Insights**
- **Analytics Report** - Comprehensive performance reporting with insights
- **Attribution Modeling** - Multi-touch attribution setup and analysis
- **Dashboard Setup** - Performance dashboard design and configuration

**Creative & Design**
- **Design Brief** - Detailed creative project brief creation
- **Landing Page Design** - Conversion-optimized landing page development
- **Email Design** - Email marketing template creation

### 20 Specialized Tasks

**Brand Tasks**
- Competitive Research & Analysis
- Brand Audit & Assessment
- Content Strategy Development
- Voice & Tone Guide Creation
- Brand Design System

**Performance Marketing Tasks**
- Audience Segmentation & Targeting
- Multi-Channel Strategy Development
- Bid Strategy Optimization
- Creative A/B Testing
- Attribution Tracking Setup

**Analytics Tasks**
- Marketing Data Analysis
- Funnel Analysis
- ROI & ROAS Analysis
- Customer Segmentation
- Cohort Analysis & Retention
- A/B Test Statistical Analysis
- Predictive Analytics & Forecasting

**Creative Tasks**
- Social Media Creative Design
- Paid Ad Creative Development
- Mobile Design Optimization

## 🚀 Quick Start

### Installation

```bash
npx bmad-method@alpha install
# Select "Marketing Ops" module
```

### First Steps

1. **Load an Agent**
   ```
   Load Sofia (Brand Marketer) or Marcus (Media Buyer)
   ```

2. **Run a Workflow**
   - Brand strategy: `*brand-strategy`
   - Campaign planning: `*campaign-plan`
   - Analytics report: `*analytics-report`
   - Design brief: `*design-brief`

3. **View Your Output**
   - Deliverables saved to: `{project-root}/{output_folder}/marketing/`

## 📖 Usage Examples

### Example 1: Develop Brand Strategy

```
1. Load Sofia (Brand Marketer)
2. Run: *brand-strategy
3. Answer questions about your brand
4. Receive: Complete brand strategy document with positioning, messaging, and 90-day action plan
```

### Example 2: Plan Paid Campaign

```
1. Load Marcus (Media Buyer)
2. Run: *campaign-plan
3. Define campaign goals, audience, and budget
4. Receive: Comprehensive campaign plan with channel strategy, creative requirements, and measurement framework
```

### Example 3: Generate Analytics Report

```
1. Load Elena (Marketing Analyst)
2. Run: *analytics-report
3. Specify reporting period and metrics
4. Receive: Complete analytics report with insights, trends, and actionable recommendations
```

### Example 4: Create Design Brief

```
1. Load Maya (Marketing Designer)
2. Run: *design-brief
3. Define project requirements and objectives
4. Receive: Comprehensive design brief with specifications, creative direction, and success criteria
```

## 🎨 Agent Capabilities

### Sofia (Brand Marketer)

**Triggers:**
- `*brand-analysis` - Comprehensive brand analysis
- `*brand-strategy` - Develop complete brand strategy
- `*content-calendar` - Create strategic content calendar
- `*brand-launch` - Plan brand launch campaign
- `*competitive-research` - Analyze competitors
- `*content-strategy` - Develop content framework
- `*brand-audit` - Assess brand health
- `*voice-tone` - Define brand voice and tone
- `*party-mode` - Collaborate with other agents

### Marcus (Media Buyer)

**Triggers:**
- `*campaign-plan` - Create comprehensive campaign plan
- `*campaign-optimize` - Optimize campaign performance
- `*budget-planning` - Strategic budget allocation
- `*audience-analysis` - Deep audience segmentation
- `*channel-strategy` - Multi-channel strategy
- `*bid-optimization` - Optimize bidding strategies
- `*creative-testing` - Design A/B tests
- `*attribution-setup` - Configure attribution tracking
- `*party-mode` - Collaborate with other agents

### Elena (Marketing Analyst)

**Triggers:**
- `*analytics-report` - Generate comprehensive analytics report
- `*attribution-modeling` - Build attribution model
- `*dashboard-setup` - Create performance dashboards
- `*data-analysis` - Deep dive data analysis
- `*predictive-analysis` - Predictive analytics and forecasting
- `*customer-segmentation` - Segment customer base
- `*cohort-analysis` - Cohort retention analysis
- `*ab-test-analysis` - Statistical test analysis
- `*funnel-analysis` - Conversion funnel analysis
- `*roi-analysis` - ROI and ROAS analysis
- `*party-mode` - Collaborate with other agents

### Maya (Marketing Designer)

**Triggers:**
- `*design-brief` - Create comprehensive design brief
- `*landing-page-design` - Design landing page
- `*email-design` - Create email templates
- `*creative-testing` - Develop creative test variations
- `*social-media-design` - Design social media assets
- `*ad-creative` - Develop platform-specific ad creatives
- `*mobile-optimization` - Optimize for mobile
- `*brand-system` - Create design system and guidelines
- `*party-mode` - Collaborate with other agents

## 🎯 Use Cases

### For Marketing Teams
- Streamline campaign planning and execution
- Standardize marketing operations
- Improve data-driven decision making
- Scale creative production
- Measure and optimize ROI

### For Agencies
- Deliver consistent client work
- Accelerate strategy development
- Provide comprehensive reporting
- Manage multiple client campaigns
- Demonstrate clear value and ROI

### For Growth Teams
- Launch new brands and products
- Optimize acquisition channels
- Improve conversion funnels
- Scale winning campaigns
- Build data-driven marketing systems

### For Solo Marketers
- Access team-level capabilities solo
- Professional-grade deliverables
- Data analysis without data science team
- Creative briefs and strategic plans
- Compete with larger teams

## 📊 Key Features

### Strategic Planning
- Brand positioning and messaging frameworks
- Multi-channel campaign strategies
- Budget allocation optimization
- Competitive analysis and insights

### Performance Optimization
- Campaign performance analysis
- A/B testing design and analysis
- Bid strategy optimization
- Conversion funnel optimization

### Data & Analytics
- Comprehensive performance reporting
- Multi-touch attribution modeling
- Customer segmentation and cohort analysis
- Predictive analytics and forecasting

### Creative Production
- Design brief development
- Platform-specific creative requirements
- Mobile optimization guidelines
- Brand system development

## 🔧 Configuration

During installation, you'll configure:

- **Output Location**: Where marketing deliverables are saved
- **Analytics Platform**: Primary analytics tool (GA4, Adobe, Mixpanel, etc.)
- **Advertising Platforms**: Active ad platforms (Google, Facebook, LinkedIn, etc.)
- **Business Type**: B2C, B2B, D2C, SaaS, E-commerce, Marketplace
- **Team Size**: Solo, small (2-5), medium (6-15), large (15+), agency
- **Budget Range**: Monthly marketing budget range
- **Marketing Goals**: Primary objectives (awareness, leads, acquisition, revenue, retention, expansion)

These configurations personalize agent recommendations and benchmarks.

## 📁 Module Structure

```
src/modules/marketing-ops/
├── agents/                     (4 agents)
│   ├── brand-marketer.agent.yaml
│   ├── media-buyer.agent.yaml
│   ├── marketing-analyst.agent.yaml
│   └── marketing-designer.agent.yaml
├── workflows/                  (13 workflows)
│   ├── brand-strategy/
│   ├── campaign-plan/
│   ├── analytics-report/
│   ├── design-brief/
│   └── ... (9 more)
├── tasks/                      (20 tasks)
│   ├── competitive-research.xml
│   ├── data-analysis.xml
│   ├── audience-analysis.xml
│   └── ... (17 more)
├── templates/
│   ├── brand-strategy-tmpl.md
│   ├── campaign-plan-tmpl.md
│   ├── analytics-report-tmpl.md
│   └── design-brief-tmpl.md
├── data/
│   ├── marketing-knowledge-base.md
│   └── README.md
├── _module-installer/
│   └── install-config.yaml
└── README.md (this file)
```

## 💡 Pro Tips

### Getting the Most Value

1. **Start with Strategy**: Use brand-strategy or campaign-plan workflows before tactical execution
2. **Leverage Party Mode**: Use `*party-mode` to bring multiple agents together for complex projects
3. **Iterate Based on Data**: Run analytics-report regularly and use insights to optimize
4. **Document Everything**: Save all deliverables for future reference and team alignment
5. **Test Systematically**: Use creative-testing and ab-test-analysis tasks for continuous improvement

### Best Practices

- **Be Specific**: Provide detailed context for better recommendations
- **Use Templates**: Workflow templates ensure nothing is missed
- **Regular Reporting**: Schedule weekly/monthly analytics reports
- **A/B Test Everything**: Test creative, audiences, and strategies
- **Document Learnings**: Keep a record of what works and what doesn't

## 🤝 Integration with Other Modules

Marketing Ops works great with:
- **Content Creator**: For content writing and multi-platform publishing
- **ClaudeCode Writer**: For marketing automation scripts
- **Product Management**: For go-to-market planning

## 📈 Success Metrics

After implementing Marketing Ops, track:
- Time saved on strategic planning (typical: 10-20 hours/month)
- Consistency of marketing deliverables (all follow best practices)
- Data-driven decision making (insights → action)
- Campaign performance improvements (ROAS, CAC, conversion rates)
- Team alignment (shared frameworks and language)

## 🆘 Support & Feedback

- **Documentation**: This file and individual workflow instructions
- **Issues**: Report issues at https://github.com/jamon8888/BMAD-METHOD/issues
- **Discussions**: Share use cases and ask questions in GitHub Discussions

## 📝 Changelog

### v1.0.0 (Initial Release)
- 4 specialized marketing agents
- 13 comprehensive workflows
- 20 specialized tasks
- Complete installation configuration
- Marketing knowledge base and benchmarks

---

**Built with** ❤️ **for marketers who want to scale their impact**

Ready to transform your marketing operations? Load an agent and get started! 🚀